It’s all go for Vimto

Vimto no added sugar

SUPPORT for the notion that no-added-sugar brands are winning with consumers has been bolstered by the success of the recently-launched Vimto Remix, according to parent firm Nichols.

Launched one year ago, Nichols says Vimto Remix is the most successful NPD launch from the Vimto brand.

Ed Jones, senior customer marketing manager for Vimto Soft Drinks, said success in the convenience channel has been a key contributor to growth for Vimto Remix.

“Strong sales in convenience and wholesale channels have certainly been a contributing factor to this, and having only launched a year ago, the brand is already worth £5m,” he said.

Following on from the success of Vimto Remix, Nichols also launched a no-added-sugar still spring water drink, Vim2o.

Ed Jones said that since Vim2o was launched in March, the brand has been converting consumers from traditional soft drinks to bottled water.

“SInce its launch in March, we’ve had incredibly positive feedback and expect this to continue as the flavoured water market booms,” he said.