Slashing prices
CCEP has reduced RRPs across take-home PMPs
An early start
The main festive sales period starts up to 12 weeks before the big day. How can retailers catch early shoppers?
One in five biscuit purchasers...
Close to the door
Bottled water is a drinks category that sees major increases in sales in hot summer weather.
But even if the weather isn’t scorching, good positioning in...
A world of beers
Beer distributor KBE Drinks has said it now represents beers from Mexico to Sri Lanka and a host of nations in between
Ready for guisers with Fruit-tella Out at Night multipacks
Fruit-tella Jellies has rolled out a new multi-pack format ideal for the Halloween season for one of its latest flavour launches Out at Night.
Harviestoun says haud your ABV
Whisky may be the drink synonymous with Burns Night, but not all consumers will be enjoying a tipple on the 25th
Infused with new flavours
Feel Good Drinks has extended its soft drinks portfolio with the addition of a new infusions range.
The flavoured water range is available in Strawberry...
Drinking over lemons – Alcoholic beverages
BEER has come under considerable pressure from other long drinks in recent years, including cider and new styles of flavoured alcoholic beverages, premixes and...
Screaming onto shelf
COCA-Cola European partners (CCEP) has announced it will embark on its biggest-ever Halloween campaign for Fanta, rolling out limited-edition packs and spending big on marketing activities.
Let’s talk turkey, the battle is on to win festive customers
Offers, recipes, planners, countdowns and celebrity chefs... Christmas is well underway at the multiples. Could you learn from the giants?
IT is the time of...
Chariots of Strathmore
SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
Mr Kipling’s makeover for a better life
THE Mr Kipling range has had a packaging revamp to tie in with the Premier Foods ‘Life is better with cake’ campaign. And the...
Getting the beers in
TAKING the party outside has become a regular summer pastime for many Scots and Budweiser is hoping its special barbecue packs will put it...
Red wrapping for Caffè Latte
STARBUCKS is bringing back its festive cup design for its chilled RTD Caffè Latte for 2017.Â
Easy supper
Mash Direct is gearing up for Burns Night with the launch of a new range that’s tailor-made for the celebration
Fisherman’s Friend nets loyal customers
Throat lozenge brand Fisherman's Friend has highlighted the importance of stocking well-known and trusted brands to deal with winter illness.
