Chris crossing the Atlantic
Reese’s Stateside take on seasonal opportunities
FAMOUS for its Peanut Butter Cups, Reese’s has launched a Christmas range that includes gift products and self-treat items.
Brand...
Ready for the seasonal rush
CONSUMERS are gearing up for the first proper post-restrictions Halloween since 2019.
Win with Pepsi
A RAFT of cash prizes are on offer through a new on-pack promotion for Pepsi Max
Festively fruity
TOTAL take-home alcohol sales value increased by 2% last Christmas, generating £4.1 billion-worth of retail sales in the 12-week festive period, said Amanda Grabham,...
Spooky snack attack
LEADING soft drinks, cakes, snacks and biscuit producers are intensifying launch and marketing activity on Halloween-themed products in an attempt to boost sales during...
A huge opportunity for spirits
HALLOWEEN creates a huge seasonal opportunity to drive spirits sales, at least according to Johnny Dennys, head of brand and trade marketing at Mast-Jägermeister UK.
Hot favourites planning to play it cool
STORE operators who supply good coffee and teas for caffeine lovers through the year have some extra options to consider in the heat of...
Shiny picks for the party
HALEWOOD will hope opposites attract rum fans this festive season, with the launch of two Dead Man’s Fingers variants.
Organic growth the forecast for summer
As tastes go dry, has the Prosecco bubble burst?
Oasis joins the exotic trend
OASIS has gone all tropical with its new flavour, Mango Medley, designed to appeal to the drink’s core target audience of 16-24 year olds....
Orangina ‘reinvented’ in brand shake-up
ORANGINA has been given a new identity in a bid to reach new target consumers.
Brand owner Lucozade Ribena Suntory said the new look is...
Selling the specials
THERE’S a strong argument for the positive retail effect of a premium drinks range at Christmas from drinks brand owner and distributor Halewood Wines...
Turning up the volume
Jim Beam has teamed up with music production team La Blogotheque to launch the Jim Beam: Welcome Sessions
A televsion shake up
Yazoo has returned to the small screen with a £2m six-month broadcast sponsorship deal with Channel 4
Sharing is scaring
Covid restrictions made celebrating Halloween a challenge in 2020, but Victoria Gell, fruit confections brand director at Mars Wrigley, reckons retailers should prepare for a major uplift this year.
Festive cheer from Ferrero
CHRISTMAS with loved ones is at the heart of Ferrero’s seasonal NPD strategy.
