TAKING the party outside has become a regular summer pastime for many Scots and Budweiser is hoping its special barbecue packs will put it on the invitation lists.
Due to hit the shops in early July, the new packs will include an 8 x 440ml PMP, a 10 x 440ml can fridge pack and a 4 x 300ml bottle wrap.
Head of marketing at AB Inbev Sunny Bhurji said:
“Summer is a key volume driver for beer in all sectors.
“The new packaging will help give Budweiser a competitive edge – appealing to various shopper missions, including the barbecue supply run and planned events.
“The format will also enable consumers to easily pick up their beverage and head to their summer event.”