New look aims to attract new enthusiasts

Tomatin May 16TOMATIN Highland Single Malt Scotch Whisky has a new look as part of a package designed to raise awareness of the whisky with new audiences.

The new packaging is now available across the UK. And the Tomatin Life campaign, which tells the story of the people, location and taste of the whisky and is centred on the Inverness-shire distillery where 80% of the workers live on-site, is now appearing in Whisky Magazine, The Brummel, Hot Rum Cow, The Herald and The Scotsman.

In coming months Tomatin Distillery, which also produces blended whisky The Antiquary, will develop food pairings and perfect serves in conjunction with chefs and mixologists. The firm aims to attract entry level whisky drinkers and more adventurous consumers. It says Tomatin malt is smooth and mellow making it ideal to appeal to a wide range of younger whisky drinkers