Scotland’s most valuable off-trade cider brands
Does fruit hold the key?
OUR current millennium is in its 15th year. In that period one of the most fascinating drinks categories has been...
Scotland’s most valuable off-trade beer brands
Beer holds up
DOES beer form the bedrock of Scottish off-trade sales? It did at one time but those days have gone. Last year wasn’t...
Scotland’s most valuable brands: tonic wine
Convenience hit
WHILE virtually all of the other top-selling alcohol brands in the Scottish off-trade can be slotted into one category or another, Buckfast is...
Scotland’s top off-trade wine by sales value
Rise and fall
IS Scotland a wine-loving country? Well, of all the categories we have studied in our most valuable off-trade brands analysis wine is...
Ales up as lager prices drop
Drinks account for a significant proportion of many c-stores’ total revenue. Long drinks, such as beer and cider, are often particularly important to impulse...
Craft range in freeze
PERTHSHIRE-based Inveralmond Brewery grew sales last year to the equivalent of more than 1.9m pints.
With that growth achieved and more targeted in shops and...
Fruit flavours power ahead
CIDER has been a drinks success story in recent years but last year the performance in terms of sales growth was very mixed, says...
Making Mexico holiday plans for 2015
THE UK and Mexican governments have declared 2015 the year of Mexico in Britain.
And, in response, Global Brands has identified opportunities to promote Amigos,...
Immortal inspiration from the east
ANCIENT Chinese folklore is being used to promote Tsingtao Beer in the brand’s eight immortals campaign.
The eight immortals are legendary figures in Chinese mythology....
Fresh look seeks shelf appeal
ONE of Scotland’s best selling bottled ales has a new look. According to IRI figures to October 2014, McEwan’s Champion is the second-best-selling bottled...
Adding times for T
LAST year was a big year for Scotland and it was a pretty busy time also for the country’s biggest beer brand Tennent’s Lager,...
Less is more for Lerwick
SCOTTISH produce will take centre stage in 2015 which has been dubbed the Year of Food and Drink in Scotland.
And Lerwick Brewery sees that...
A premium boom
GREENE King is predicting an exciting year for sport with RBS Six Nations rugby this month, the Rugby World Cup in the autumn and...
Beautiful big four aim for c-stores
JOHN Logue, customer marketing manager with Chilli Marketing, which handles Swedish flavoured cider range Rekorderlig, said some of the biggest news
on the brand in...
Merrily making a meal of cider
FOOD matching will be a priority for Merrydown promotion in 2015.
Debs Carter, marketing director alcohol at SHS Drinks, said: “Cider and food matching represents...
World beers for big events
SELLING world beers during the Rugby World Cup will be one way to grab sales opportunities in 2015, according to Carlsberg.
Parminder Walia, senior category...
