Game changer?
Late last year the amount of alcohol allowed by law in the bloodstream of drivers in Scotland was cut. It’s said to have hit...
Free increases as full slips
“In Scotland anecdotal evidence from customers has shown a sharp increase in demand for alcohol-free products since the introduction of the new drink driving...
Fruit flavours of the season
KOPPARBERG says that while cider is becoming less of a seasonal drinks category ciders still sell better in good weather.
The firm says the brand...
Peel back and drink
NO glass in your customers’ grass? Wine Innovations, the firm behind the Intrepid Fox range of single-serve sized wines in ready-to-use, sealed plastic glasses,...
Ready to spend more this summer?
IMPROVING consumer confidence could mean a boost to entertaining including, if the weather plays ball, barbecues for families and friends, reckons wine firm CWF.
It...
On-trade sets the new cocktail trends
IT’S often argued that young adults are especially enthusiastic about the launch of new or products and that c-stores should make space on shelves...
Fruity fun for females
A new campaign aimed at young women is promoting spirit drink brand Parrot Bay.
According to brand owner Diageo GB, the campaign, which leads with...
Stocking up for students
Retailer Iain Wilson gives his thoughts about what students are looking for from their local shop –and how to reach them.
THE University of Dundee...
Taking the long view
A new campaign has been launched to highlight ways to drink Jagermeister other than as a shot.
The Root56, a long drink which sees the...
Thirst for flavour
THE lighter, sweeter flavours of fruit cider, said to be especially popular with young adults, have helped to spur growth in the overall cider...
Ready and thrilling
New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend
FOR the young adult consumer, innovation is key – be...
Summer Nights set to add capital events
MAGNERS Irish Cider is to repeat its Summer Nights festival at the Kelvingrove Band Stand in Glasgow this summer and will be adding shows...
Happy message on a bottle
AUSTRALIAN wine brand Lindeman’s is introducing new packaging from the end of May.
And the new label will carry the Latin phrase ‘Felicitas in Vitae’...
Amateur chance to live the dream
BUDWEISER has launched the hunt for the greatest amateur goals in Britain.
The Dream Goal competition challenges amateur footballers to submit videos of their...
Competition offers champion shot
HEINEKEN is inviting consumers to use social media to gain the chance to win football prizes in its latest Champions League tie in.
Category and...
Summer refresh
FOLLOWING what its brand owner says was a hugely successful launch in the US, and the biggest launch in the American wine market in...
