Prepare for your captive audience
Limited shelf space in a c-store makes it important to stock a versatile drinks range at Christmas, says David McLaughlan, key account manager at Glen Turner.
Dead Man’s Fingers grow range with Coffee Tequila Liqueur
Spirits brand Dead Man’s Fingers has expanded its Tequila portfolio with the launch of Coffee Tequila Liqueur and a ready-to-drink Margarita can.
New flavour drop for Smirnoff with cherry varient
Diageo has gone back to the fruit bowl for its new Smirnoff variety, Cherry Drop, which launches to the off-trade in February.
Candy comeback for VK mixed pack
Student favourite ready-to-drink brand VK has brought back its Candy Cane flavour for this year’s party season.
Experiment expressions from Black Bottle
Distell International has created two new additions to its Black Bottle Alchemy Series; Black Bottle Andean Oak and Black Bottle Smoke & Dagger.
Get into the spirit for Christmas gift season
Pernod Ricard UK quoted research by Toluna, saying that 60% of shoppers will give alcohol as a gift this Christmas despite current economic pressures.
Off-trade Christmas crowd-pleasers
Off-sales experts at Pernod Ricard are predicting the biggest Christmas ever as friends get back together for a festive football season.
Kestrel flies the flag for St Andrews Day
Kestrel Beer and Scotland’s National Chef, Gary Maclean launch a new campaign to make St Andrew’s Day a major moment in the industry.
Go big for Christmas says Brewdog
Alcohol sales increase over the Christmas period and it’s key retailers know which pack formats will drive sales over the season, says BrewDog.
Bring the boom in RTD
Pre-mixed cocktails are set to boom in the ready to drink (RTD) market and retailers can gain from this with a versatile range.
Thatchers Cider offers shopping solutions
Sticking to brands that shoppers know they can rely on is the way to go for the festive season according to Chris Milton from Thatchers Cider.
Spritz up wine this season
Capitalising on sparkling wine during Christmas with Aperol Spritz cocktails.
Selection builds from the core
Whitley Neill has expanded into the low and no alcohol category for the first time with four new 0.0% variants.
Stay part of the party
Eisberg reckons it has Christmas sorted for consumers looking to cut back on alcohol consumption with its latest launch.
A Rouge addition
Edrington has extended its Courvoisier De Luxe series with a new launch for the cognac brand.
New Funkin cocktail best served in the cold
Funkin Cocktails is set to prove that cocktails aren’t just for the summer sun with its new Salted Caramel Espresso Martini variant.