Prepare for your captive audience

Limited shelf space in a c-store makes it important to stock a versatile drinks range at Christmas, says David McLaughlan, key account manager at Glen Turner.
a bottle of dead mans fingers coffee liqueur with two shot glasses

Dead Man’s Fingers grow range with Coffee Tequila Liqueur

Spirits brand Dead Man’s Fingers has expanded its Tequila portfolio with the launch of Coffee Tequila Liqueur and a ready-to-drink Margarita can.
Bottles of smirnoff cherry drop flavoured vodka

New flavour drop for Smirnoff with cherry varient

Diageo has gone back to the fruit bowl for its new Smirnoff variety, Cherry Drop, which launches to the off-trade in February.
young people drink bottles from a VKfestive mixed pack

Candy comeback for VK mixed pack

Student favourite ready-to-drink brand VK has brought back its Candy Cane flavour for this year’s party season.
Two bottles of black bottle blended whiskey

Experiment expressions from Black Bottle

Distell International has created two new additions to its Black Bottle Alchemy Series; Black Bottle Andean Oak and Black Bottle Smoke & Dagger.
A selection of spirits including Baileys, Haig Club, Gordons gin and Tanquery gin

Get into the spirit for Christmas gift season

Pernod Ricard UK quoted research by Toluna, saying that 60% of shoppers will give alcohol as a gift this Christmas despite current economic pressures.

Off-trade Christmas crowd-pleasers

Off-sales experts at Pernod Ricard are predicting the biggest Christmas ever as friends get back together for a festive football season.
A selection of Kestrel been cans

Kestrel flies the flag for St Andrews Day

Kestrel Beer and Scotland’s National Chef, Gary Maclean launch a new campaign to make St Andrew’s Day a major moment in the industry.
a selection of brewdog cans

Go big for Christmas says Brewdog

Alcohol sales increase over the Christmas period and it’s key retailers know which pack formats will drive sales over the season, says BrewDog.
Pre mixed Buzzball cocktails in round cans

Bring the boom in RTD

Pre-mixed cocktails are set to boom in the ready to drink (RTD) market and retailers can gain from this with a versatile range.
a 10 pack pf thatcher's gold cider

Thatchers Cider offers shopping solutions

Sticking to brands that shoppers know they can rely on is the way to go for the festive season according to Chris Milton from Thatchers Cider.
A bottle of aperol spritz and prosecco next to two aperol spritz cocktails and canopes

Spritz up wine this season

Capitalising on sparkling wine during Christmas with Aperol Spritz cocktails.
Whitley Neil Gin

Selection builds from the core

Whitley Neill has expanded into the low and no alcohol category for the first time with four new 0.0% variants.

Stay part of the party

Eisberg reckons it has Christmas sorted for consumers looking to cut back on alcohol consumption with its latest launch.

A Rouge addition

Edrington has extended its Courvoisier De Luxe series with a new launch for the cognac brand.
an espresso martini next to a cocktail shaker and bottle of funkin cocktail mix

New Funkin cocktail best served in the cold

Funkin Cocktails is set to prove that cocktails aren’t just for the summer sun with its new Salted Caramel Espresso Martini variant.