Score bar experiences with Innis & Gunn promotion

Premium Scottish beer kicks off Euros prize draws

Innis & Gunn is set to take to the streets of Glasgow and Edinburgh on 16 May to kick off its ‘Win Your Own Bar’ promotion for the Euros 2024.

PREMIUM Scottish beer brand Innis & Gunn is set to get the ball rolling for Scotland’s festivities over the UEFA Euros with with raft of prize giveaways.

Kicking off on Thursday 16 May, Innis & Gunn is set to giveaway massive prizes to tie in with Euros tournament including the chance for a consumer to ‘Win Your Own Bar’ at home as well the grand prize of the ‘mother of all parties’.

The grand prize will see a lucky consumer, along with 100 of their family and friends, win their own Taproom bar for the Scotland vs. Hungary match on 23 June in Innis & Gunn’s Brewery Taproom in Ashton Lane, Glasgow.

There will also be plenty of chances for consumers to bag some free beer through the promotion as well.

Geared to engage with beer fans across Scotland, the prize promo will be seen on-pack across the four-pack of 400ml cans as well as the 10-pack of 400ml cans.

Further to this, Innis & Gunn will be taking to the city centre streets of Glasgow and Edinburgh on 16 May with a portable bar to invite consumers to pull their own free pints across secret locations for a taster of what it could be like to win their own bar.

Consumers have been encouraged to keep an eye on Innis & Gunn’s socials for more details on where these bars will pop up.

The Glasgow pop-up bar will be live between 12pm and 2pm before it moves to Edinburgh where it will run between 3pm and 5pm.

The prize draw for the Ashton Lane experience will be drawn on 11 June, with entries closing midnight on 10 June, in time to be redeemed for the Scotland vs Hungary match.

Further to this, the ‘Win Your Own Bar’ branded van with draught dispensers will be drawn on 2 July.

Dougal Gunn Sharp, master brewer and founder of Innis & Gunn, said: “Friday 14 June welcomes a summer of international football with the country coming together to watch Scotland play Germany live.

“We love a great party so we’re giving our lager fans the chance to win their own party for up to 100 people for the Scotland vs Hungary game on 23 June.

“This is one of our biggest on-pack promotions yet with three tiers of prizes to be won and we’d encourage our loyal lager fans to take full advantage of the opportunity to win.

“We’ll also be screening the games in all our Brewery Taprooms as well as Edinburgh’s open air Neighbourhood event in Stockbridge so if you’re not lucky enough to win, come join the party, support your Boys in Blue and soak up the Euros atmosphere with Innis & Gunn.”