Market news

SOCIAL media can have a huge effect on consumer trends across categories – from hospitality chefs making more use of ‘Instagram-friendly’ ingredients, to influencers shaping fashion trends.

BREAKFAST is big business in the UK, representing 19.8 billion meal occasions and eaten by 98% of adults – according to data from Kantar.

ABERDEENSHIRE-based Hamlyns of Scotland is stepping up its sustainability efforts, with new packaging expected to launch later this year.

PANDEMIC trends continue to affect the breakfast category and retailers that react to evolving demand will see the benefit on their bottom line.

RISING energy prices and the spectre of inflation are likely to leave many consumers feeling price-conscious this year, meaning the cost will be a major consideration for shoppers in the convenience channel.

WEETABIX plans to throw its weight behind its most prominent brands this year, with on-pack campaigns, a significant marketing investment and NPD all on the slate for 2022.

FOR a growing number of consumers, vegan diets are for life, not just for January. An increase in the number of vegans in the UK, combined with more shoppers looking to cut down animal product consumption, has led to growth for plant-based brands.

LUCOZADE’s energy drink range Lucozade Alert has a new flavour.

KP Snacks has expanded its £1 PMP range with the launch of a new King Prawn SKU. The addition of McCoy’s Sizzling King Prawn brings KP Snacks’ portfolio of £1 PMPs to 25. £1 PMPs appear to be working well for KP Snacks; Nielsen Scantrack figures to the 4 December 2021 revealed the firm’s £1 PMP range is currently outperforming overall category growth at +10/1%.

WITH lockdown restrictions easing for the hospitality sector, competition for St Patrick’s Day spending should be fiercer this year.

JTI has committed to maintaining a low price point for its Kensitas Club cigarette brand. The Scottish cigarette brand, which was relaunched with a new...

Vegan alternative brand Violife has been firing on all cylinders when it comes to NPD, with the launch of three new dairy-free cheese SKUs and an alternative cream product.

Cheese snacking represents a major opportunity for convenience retailers, according to Saputo Dairy UK.

The team behind high protein chickpea snack brand Cheeky P’s reckon it is on course for a strong 2022.

Launching just in time for Veganuary, Kooky snacks reckons its exotic ingredients might tempt more consumers to get involved in the event.

Yakult has joined forces with the Royal Voluntary Service, with the probiotic brand supporting the charity’s ‘Stay safe, warm and well’ campaign this winter.