Going kookie for Maryland
Maryland Cookies is back on the small screen with the return of its ‘Keep it Kookie’ campaign.
Two more for PMP range
KP SNACKS has expanded its price-marked portfolio with the addition of two new price-marked packs.
The time is ripe for berry
NEW Vimto options have landed in soft drinks chillers in time for summer, bolstering the range with fruit flavour.
Hunting a bargain
PMPs are performing well for German herbal liqueur brand Jägermeister.
Marked snack growth
PMPs continue to be key to communicating value to consumers, particularly in impulse categories such as savoury snacks.
Functionality and flavour drive growth
Catching up with Get More Vits director and co-founder Steve Norris
Saddling up with digital campaign
Dark Horse has been riding onto Channel 4’s streaming platform as part of a new marketing push for the American wine brand.
Value in a price crisis
AS consumers face an economic squeeze, PMPs will come into their own.
Red Bull backs price marking
AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.
Alcohol free Italy
ITALIAN beer brand Peroni Nastro Azzuro now has something to offer those looking to avoid or reduce alcohol consumption.
Overhaul for Oetker pizza
Italian inspiration is at the heart of a packaging refresh for Dr. Oetker’s Ristorante frozen pizza brand.
Snacks with a little bit more
SNACKS that offer a little more can provide retailers with a way to attract health conscious consumers and drive incremental sales.
A premium price mark
ONE in three UK adults say that knowing a convenience store uses PMPs positively influences their decision to visit, according to Lumina Intelligence.
Theme packs
Calbee UK is yet again offering consumers the chance to snap up free entry to a host of UK theme parks, through a partnership with Merlin Entertainment.
Healthy kids and happy parents
ONE consequence of the Covid crisis has been an increased focus on health, with many consumers making changes to the way they eat, drink and exercise.
Levi Roots clears up
LEVI Roots Caribbean Crush is now available in a fully recyclable, clear plastic bottle, complete with a new label.
