Adding some spice


SWEDISH cider brand Kopparberg has launched a Spiced Blackberry flavour for the festive season.

Following the success of its Spiced Apple flavour in 2021, Kopparberg developed Spiced Blackberry for the 57% of fruit cider drinkers listing a berry flavour as one of their favourites.

Head of marketing Rob Salvesen said: “Our winter range has been specially crafted to deliver all the flavour Kopparberg is famous for with a cinnamon twist; whether its enjoyed warm or chilled.

“Inspired by the Northern Lights, we designed the spiced variants’ new look using rich purple and autumnal brown colours to bring a sense of warmth and cosiness while standing out from the full range as a special seasonal treat.”