SHOWING off your vegan credentials can help sales, says dairy-free alternative brand Pure.
“Avoiding dairy is no longer niche,” said marketing manager Sarah Davies.
“Products that are overtly marketed as vegan are becoming significantly more popular as dairy-reducing behaviours become mainstream.
“Shoppers are increasingly making choices that positively impact both their health and the planet, recognising that doing good, feels good.”
Davies recommends that when merchandising their range for Veganuary, retailers should dedicate lead feature end space to plant-based options to prompt consumers – especially dairy alternatives – which, she said, are now outstripping meat-free consumption growth.
She added: “Cross merchandising complimentary products such as spreads and vegan sandwich fillers works well to help the consumer instantly visualise an easy vegan meal.”
And she urged retailers to use social media to promote their vegan range.
