Flowers for Florette
SALAD bag brand Florette is giving away packs of wildflower seeds this month in a bid to highlight the brand’s farmer owned status and environmental credentials.
New pack signals value
WARBURTONS has added a price-marked Toastie loaf to its range.
Sustainable goats milk
CHESHIRE-based dairy brand Delamere Dairy has relaunched its goats milk in a new packaging format.
Sipping on Cali Red: Snoop Dog wine rolling into UK stores
Treasury Wine Estates has added some West Coast flavour to its portfolio through a collaboration with rap legend Snoop Dogg.
Xtra investment in Bru
SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
Time is ripe for berry flavours
Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
Plant power in the freezer
Birds Eye has relaunched its meat-free brand Green Cuisine, and it’s backing the plant-based range with a new advertising campaign.
Scooping more online distribution
Aberdeenshire ice cream maker Mackie’s has expanded its digital presence through a new listing with Donald Russell.
Distilling game
Scotland's favourite geriatric duo have cantered into the convenience channel, with new listings for their gin and whisky brand.
A smoky gin with a citrus twist
The latest release from Dunnet Bay Distillers comes with a twist, as Rock Rose gets the citrus treatment.
The spirit of innovation
Gin ain’t what it used to be and consumer demand has led to distilleries across the land getting creative with botanicals, flavours and formats.
Fountain’s festival push
Hard Seltzer brand Fountain has been turning up the volume on its marketing activities, through a summer tour of UK music festivals.
Cocktails without the hassle
Manchester Drinks has launched a new range of frozen cocktail pouches.
Health focus in the chiller
Student dietary clichés have not aged so well, with today’s young adults swapping kebabs for ketogenic dinners and cheap pints for protein powder.
Strawberry gin forever
In the increasingly busy flavoured gin category, strawberry reigns supreme according to a poll of UK consumers.
Rum brand rolls out RTD cans
Dead Man’s Fingers has entered the ready to drink category with the launch of a new canned range.
