Time is ripe for berry flavours
Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
Plant power in the freezer
Birds Eye has relaunched its meat-free brand Green Cuisine, and it’s backing the plant-based range with a new advertising campaign.
Scooping more online distribution
Aberdeenshire ice cream maker Mackie’s has expanded its digital presence through a new listing with Donald Russell.
Distilling game
Scotland's favourite geriatric duo have cantered into the convenience channel, with new listings for their gin and whisky brand.
A smoky gin with a citrus twist
The latest release from Dunnet Bay Distillers comes with a twist, as Rock Rose gets the citrus treatment.
The spirit of innovation
Gin ain’t what it used to be and consumer demand has led to distilleries across the land getting creative with botanicals, flavours and formats.
Cocktails without the hassle
Manchester Drinks has launched a new range of frozen cocktail pouches.
Health focus in the chiller
Student dietary clichés have not aged so well, with today’s young adults swapping kebabs for ketogenic dinners and cheap pints for protein powder.
Fountain’s festival push
Hard Seltzer brand Fountain has been turning up the volume on its marketing activities, through a summer tour of UK music festivals.
Strawberry gin forever
In the increasingly busy flavoured gin category, strawberry reigns supreme according to a poll of UK consumers.
Rum brand rolls out RTD cans
Dead Man’s Fingers has entered the ready to drink category with the launch of a new canned range.
NPD taps into current trends
For many students leaving home, cooking dinner all by themselves could be one of the most daunting tasks of the academic year.
Value on the pack
Starting university can be an expensive prospect at the best of times, but as the cost-of-living crisis bites, this year’s new students will likely be seeking value wherever they can find it.
Rubicon rides the wave
RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
Beyond the pandemic
The only way appears to be up for soft drinks in Scottish c-stores at the moment, with trends aligning to create fertile soil for sales growth.
