Del Monte freezes over a new release

Canned fruit brand moves into the freezer

Pack shots of new Del Monte Frozen British Strawberries
Canned fruit brand Del Monte has moved into the frozen aisle with the launch of its Frozen British Strawberries exclusively to Iceland stores in the UK.

CANNED fruit brand Del Monte has made a move into the frozen aisle with the launch of its new Frozen British Strawberries.

Available exclusively in Iceland stores across the UK, the new launch from Del Monte offers consumers a convenient option to enjoy strawberries the year-round, sourced from a local  farm in Norfolk.

Hand-picked at the peak of ripeness, the strawberries are then immediately frozen to help keep their retain their flavours and nutritional value.

The new frozen fruit packs retail for £2.25 in Iceland stores with a special offers of two for £4 as well as a three for £6 online deal and in The Food Warehouse stores.

Martin Tilney, senior commerical director for foods for Europe at Del Monte, said: “We are thrilled to introduce our frozen British strawberries to the market.

“Our strawberries are not just a product of local farming; they represent our dedication to quality.

“By freezing them at the height of freshness, we offer consumers a superior product they can enjoy all year.”