Meet the Maker: AG Barr
Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
Stores ‘will be on to a winner’
Convenience store bosses can look forward to a big rise in beer sales during the World Cup, reckons Budweiser.
Kopparberg cans are sporting a new look
Sweden has a new kit for World Cup 2022 and Swedish cider brand Kopparberg has unveiled a new look, too.
Shoot for sales growth
Crisps, snacks and nuts sales should burst the back of the net during the World Cup, according to KP Snacks.
Double the reason to celebrate
Herbal spirit maker Jägermeister thinks the fact that the World Cup is taking place so close to Christmas provides retailers with an even stronger sales opportunity.
Insights from the shop floor
Tayto strategy built on retailer knowledge
Spreading value with price marks
Price-marked packs are performing particularly well across butter and spreads brands.
Corona RTDs sail into store
Mexican beer brand Corona has entered the hard seltzer category, adding some tropical flavour to c-store chillers.
Passionate about fruit innovation
Diageo has added some fruit punch to its top-selling vodka brand Smirnoff, through the launch of a new RTD variant.
‘Choc’-a-block with new treats
C-store owners will be able to entice customers with a range of exciting festive Cadbury products, says makers Mondelez International.
A festive first from Baxters
Baxters Food Group has made its first foray into the gifting market with the launch of a new range of Christmas hampers.
A Passion for Cîroc
Leading super-premium vodka Cîroc has launched a limited-edition Passion variant to capitalise on the increasingly popular flavoured spirits category.
Duo launch with double
Scotch whisky brand Ferg & Harris has launched into the UK market with two exclusive 12-year-old expressions.
Colourful pack can turn heads
Spirits giant Pernod Ricard has launched limited-edition packaging for its flagship gin brand Beefeater London Dry.
Continental union
Holyrood Distillery has brought together three non-traditional rum producing countries in the launch of its new blended rum.
Take stock of festive spirits
Convenience retailers can boost their alcohol sales by stocking trending spirits as gifts and a range of celebratory drinks, Diageo has said.
