PMP promo returns
LUCOZADE has a new range of PMPs available exclusively in the impulse channel. Following the success of a similar move last year, an increased...
Kingsmill’s latest white bites back
KINGSMILL has launched a new loaf to solve what it sees as a common consumer dilemma.
Kingsmill Great White is a soft white loaf...
New-look Drench grows up
BRITVIC is repositioning its adult soft drink, Juicy Drench, to focus on consumers aged 30 and over. The packaging for all flavours in the...
Wring of truth
CLEANING products company Spontex is wringing the changes with five innovative mops. The company hopes the new self-wringing mechanism will make an impact on...
Cadbury spreads chocolate-based joy
FOLLOWING what’s said to have been the success of last year’s Unwrap Gold promotion, Cadbury is launching this year’s version, Unwrap Joy.
Unwrap Gold...
Persil’s new look
PERSIL has revamped the formula of its washing up liquid. The company claims the new version will clean 12% more dirty plates than before....
Sunday players head to Brazil
A brave British five-a-side football team will be taking on one of Brazil’s top female football teams in the Strongbow Challenge in Rio de...
Azera adds best buy
NESCAFE Azera has updated last year’s TV ad to include the brand’s recent Best Buy accolade from consumer magazine Which?
Alongside the TV campaign,...
Vimtoad sweet talks mums
WALLACE and Gromit creator, Aardman Animations, has created an advertising character, Vimtoad, designed to expand soft drink brand Vimto’s appeal beyond its core market...
Biscuit help from UB
UNITED Biscuits (UB) is out to boost sales in the convenience channel with a new field sales team and trade-only website.
The website, www.betterbiscuits.com, is...
Upmarket look for Kumlala
SOUTH African wine range, Kumala, has been redesigned although the new-look labelling keeps the brand’s gold gekko on a black pebble logo.
The new...
Mayfair gets a makeover
MID-price cigarette brand Mayfair has had a modern makeover. JTI says the brand accounts for 11.5% of the total ready-made cigarette market according to...
Kits for curry in a hurry
ORIENTAL food specialist, Amoy, has launched a new Asian meal kits range. Flavours are Malaysian Laksa, Nasi Goreng, Thai Red Curry and Thai Green...
Hit the chains says Nescafé
C-STORES should be competing with the cafe chains and offering their customers great coffee to take away. That’s the view from Lynn Little...
A new twist on the hot snack
PASTRY and sandwich producer, Ginsters, has a new range of microwaveable savoury snacks designed, the brand team says, to appeal to younger customers...
Convenience exclusive roar
NESTLE’S new peanut Lion bar is an exclusive for the wholesale and convenience channels. The new bar combines wafer, caramel, cereal and peanuts with...
