Running a rule over rugby
Power on display at the Rugby World Cup, which kicked off last month and is set to run until the end of October, is...
Capitalise on the power of display
Showing your wares is an essential part of retail and Varta has created a battery-shaped stand to help shops display their battery stocks in...
Smoking out the Grouse
Whisky brand The Famous Grouse is changing one of the expressions in its range – The Black Grouse.
From now on it will be known...
Lion purrs in surprisingly smooth Scotch push
A smooth, dapper lion is the face of Whyte & Mackay in its new ads.
The campaign portrays the lion as a gentleman enjoying a...
JW ode to joy
Having spent 15 years encouraging its consumers to keep walking, Johnnie Walker now wants to them go further with joy.
The whisky brand’s new campaign,...
Growing the meat snack market
Adult snackers are being targeted by the latest range from Mattessons.
Saying that almost a quarter of UK households buy meat snacks and valuing the...
A thirst for a special offer
Price-marked packs have become the new norm in many product categories in convenience outlets. That’s unlikely to change anytime soon. But there are some...
The pound on your packet
DOES price remain vitally important to shoppers? The short answer appears to be yes, especially £1 prices.
Bev Seymour, commercial manager of Chewits brand owner...
Clearly single
CLEAR and transparent pricing information is high on value-conscious shoppers’ priorities according to Mondelez International.
In response it has introduced PMPs in several categories including...
Feedback leads to phase two
TREASURY Wine Estates has launched a second wave of price-marked packs, with packs priced at £6.99 and at £7.99 a bottle, following a trial...
Fresh moves on price
REPORTING that 57% of shoppers are looking for value and 61% say PMPs make them more likely to visit a convenience store, Kerryfresh says...
Crunch time
PRICE-MARKED packs deliver increased volumes and profits for retailers, and they’re also creating sales growth within crisps and snacks according to KP Snacks.
Trading controller...
Cereal giant lowers PMPs
EARLIER this year Kellogg’s reduced the prices of its permanent price-marked packs of cereals.
It said the move was designed both to boost sales...
Juicing up drinks to go sales
VALUE is one of the biggest attractions for consumers according to Juiceburst and that has influenced its introduction of £1 PMPs in orange, apple,...
Bags more in sweet choice
STRESSING the importance of the £1 price point, Wrigley has added four more bags to its price-marked range.
Dan Newell, onfections marketing manager said: “Consumers...
Yogurt marked for good
PRODUCTS from Yoplait that come in price-marked packs are permanently marked and only available in that format.
“Our non-PMPs are generally premium products such as...
