A smooth, dapper lion is the face of Whyte & Mackay in its new ads.
The campaign portrays the lion as a gentleman enjoying a dram – to represent, says Whyte & Mackay, the smooth quality of the liquid.
Global marketing director Steven Pearson said: “In April we launched a new visual identity for Whyte & Mackay which brought to the fore our unique triple maturation process.
“We are pleased to now be revealing our new Surprisingly Smooth creative which promotes the brand’s USP in a surprising way.”
The ad will appear in still and animated formats nationwide until the end of 2015.