Proposing a toast
Kingsmill aims to help consumers find new possibilities for a breakfast favourite
Bread has been a staple of British households for as far back as...
Milk Tray man back on the box
FIRE fighter Patrick McBride was selected from 20,000 hopefuls to become the new Cadbury Milk Tray Man.
And he was taken to the Mongolian steppes...
Breakthrough oats
QUAKER Oats has added two gluten-free variants to its range.
The introduction of a gluten-free range coincides with a packaging redesign for the entire...
Welly launches competition for a Rainy Day
COOKED meat brand Welly is living up to its name with a new campaign that encourages adults and children to grab their wellies and...
Moy Park relaunches Breaded Range
Ireland’s number one poultry brand, Moy Park, has relaunched its branded breaded product range.
With the chilled, breaded poultry category in decline* the new-look Moy...
Value on impulse a snacks win-win
WITH many shoppers looking for value for money and one in four shoppers buying on impulse price-marked-packs can provide real benefits to retailers, suggests...
Time to innovate
THE main reasons shoppers like price-marked packs are that the pricing is clear and transparent, they look like a special offer, they provide better...
Marking growth
AMONG categories that are particularly important to the convenience channel confectionery stands out as one that has used PMPs extensively, especially in the tough...
Price transparency spirit of the times
Price-marked packs have grown to dominate many convenience stores’ product displays and they now play a major role in almost every product category. With...
Price spread
CHILLED foods supplier Kerry Foods is bidding to boost sales of butters, spreads and margarines in convenience stores with a new line-up of Kerrymaid...
Playing ball
HOME baking brand Dr. Oetker has revealed its latest signing - Chocolate Footballs.
The pack, with an RRP of £1.59, includes a mix of white...
A tasting in a pack
THE new Cheese Tasters pack from Lactalis McLelland is aimed specifically at the convenience channel.
Price-marked at £3 the Cheese Tasters pack contains 12 pieces...
Frog hots up
THE latest Cadbury Drinking Chocolate is Freddo.
Brand manager Raquel Alcobia said: “Given that Mondelez International leads the drinking chocolate market and Cadbury Freddo has...
Christmas nets
MINI Babybel has produced a seasonal six-pack. Each individual cheese has its own wintery wrapper featuring characters like an ice-skater.
Head of insight and planning...
Taking stock on television
STOCK brand Knorr is expanding into the easy cooking market with the launch of a dry recipe mixes range, Naturally Tasty.
The recipe mixes are...
Convenience strategy
Two channel-exclusive launches as biscuits giant ramps up its c-store programmes
BISCUIT and cake giant Pladis is ramping up activity in its convenience and impulse...
