Years of care
Mars says there’s eight decades of experience behind its latest launches and promotions
EIGHTY years in the market has given Mars Petcare the experience to...
Cracker of a campaign
Mondelez International has brought together Ritz and Philadelphia for the latest marketing campaign for the cream cheese brand.
Store evolution for Spar in Scotland
Company-owned store showcases the ambition of CJ Lang by tapping into the latest c-store trends .
Festive fun for Tyrrells
KP Snacks has rolled out its new limited-edition Christmas packaging across its Tyrrells brand.
Stand by for a snack attack
WHETHER it’s for snacking in front of The Snowman, or sharing at a party, crisps and nibbles are an essential part of the festive...
Ofishially veggie
Meat-free brand Quorn has been capitalising on demand by releasing plenty of NPD
Serving up success
C&C Group has released Magners Dark Fruit in a new specially designed glass bottle .
Fabulous film promotion
PREMIER Foods is using a big British summer movie to promote its Cadbury Amaze Bites over the coming months.
The tie-in with Absolutely Fabulous: The...
Manchester Drinks brings an exclusive frozen treat to the Scottish market
Manchester Drinks is banking on the summer sun to help drive sales of its two new launches for the Slush Puppie Frozen Pouch brand.
Newsagents slam Mail
THE National Federation of Retail Newsagents has expressed dismay at the news that last month’s increase in the price of the Daily Mail would...
Market still sensitive
RETAILERS know that price-sensitive shoppers are looking for value for money and are reassured when they see market-leading brands in price-marked packs, argues John...
Something in the water
DRINKS giant AG Barr is combining two styles of soft drink to create what it says will be a new category – energy water.
Rockstar...
Bright white forecasts
DAIRY products obviously have one thing in common, they’re derived from milk. But the dairy category has become increasingly diverse in recent times. That...
Adding heritage to the label
DANISH beer brand Carlsberg is relaunching its Export variety in February with a £15m campaign.
Redesigned packaging is being introduced to reflect the brand’s Danish...
Cats top the pet spending league – Category latest
IT’S a cat’s life.
Spending on feline foodstuffs is outstripping canine comestibles, with pet pussies enjoying more treats, snacks and natural meals than ever before....
Explosive launch for Scottish RTD
A NEW premix brand has landed with a bang in Scotland’s independent sector, rolling out to more than 70 stores across the country in...
