Rise and shine coffee campaign

Grab Life by the Mug

IT’S the one of the toughest decisions to be made at the breakfast table, whether to have tea or coffee to kick start the morning.

Nescafé is trying to give coffee an advantage with a marketing campaign focused on breakfast time beverages that started at the beginning of this year.
Nescafé’s Grab Life by the Mug campaign, running on TV, radio and social media is designed, the brand owner says, to highlight Nescafe Original’s mission to “fill the British nation with a positive ‘can do’ spirit in the morning”.
The first stint of TV advertising began in January and will last until the end of this month.
The TV ad features a number of Nescafé consumers rising and shining in the morning as well as the upbeat tune ‘Bring Me Sunshine’ made famous by comedy duo Morecambe and Wise.
Odette Forbes, Nescafé UK senior corporate communications manager, said: “Nescafe Original is an iconic brand that shoppers know and love.
“For convenience retailers looking to capitalise on this campaign, we recommend stocking up on the Nescafé Original 100g price-marked pack and displaying in prime position on the hot beverage fixture so shoppers cannot miss it.”