Paterson’s pulls out all the stops for Macmillan
Shortbread brand is on target to raise six-figures for cancer support charity
SHORTBREAD brand Paterson’s has raised over £75,000 for Macmillan Cancer Support as part...
Twirling onto the small screen
Cadbury launches £6m campaign with first of five new TV ads
THE latest campaign from Cadbury had its small screen debut last night (1 May) with the...
Brewer spends big on campaign
Going Mads for Carlsberg
CARLSBERG UK will sprinkle some Hollywood stardust over its core brands this month as part of a £15 million integrated marketing...
Egg app updated
British Lion eggs launches revamped egg recipe app
BRITISH Lion eggs has launched a new version of its Egg Recipes app giving consumers access to...
A floating mousse
Lactalis Nestle launches Aero mousse range
CHOCOLATE bar brand Aero has floated its way into the chilled desserts category with the launch of Aero Heavenly.
Targeted...
Lower sugar for summer
30% less variants ready for the shelves
ROWNTREE'S Fruit Pastilles and Rowntree's Randoms are now available in a lower sugar format. Brand owner Nestle will...
Delivering the next big thing
Pioneering chilled wholesaler sees future in food to go
AT 60 years old Fife Creamery has witnessed some significant changes in the convenience and grocery...
Committed to 100% growth
Going gourmet in pursuit of 2020 target
MICROWAVABLE food-to-go burger brand Rustlers has reinforced its commitment to doubling sales in convenience by 2020 with the...
Veg options offer opportunities
Retailers looking to snap up food-to-go sales from young adult consumers would be wise to consider vegetarian options, Adelie Foods has suggested, highlighting Vegetarian...
Milk and no sugar
Müller Milk & Ingredients has added a zero added sugar variety to its Frijj flavoured milk range.
Frijj zero added sugar is available in Chocolate,...
Sykes is back on the beer
Melanie Sykes has filmed a new campaign for Boddingtons 20 years after she first appeared in the beer brand’s adverts.
She said: “The first ad...
Ready to play
British and Irish Lions rugby player George North is at the centre of the new Gillette advertising campaign.
The short film features North using the...
Long life line
VOTED one of the greatest advertising taglines of all time, Beanz Meanz Heinz is celebrating half a century this year.
A survey by Fly Research...
Plant power brand hits the UK
COLD brew coffee and dairy-free nut milks specialist Califia Farms is coming to the UK.
Already a well-known brand in the US, Califia Farms is...
A question of adverts
BREAKFAST cereal Weetabix has brought back its ‘Have You Had Your Weetabix?’ slogan for its latest campaign.
It has also renewed its packaging with a...
Exclusive new remix
A new flavour of Vimto Remix has been launched exclusively for the wholesale and convenience channels.
Vimto Remix Raspberry, Orange and Passionfruit comes in a...
