Extra coffee miles
FARMER and TV food presenter Jimmy Doherty features in the new TV campaign for Taylors of Harrogate.
The documentary-style ad follows Doherty to Colombia with...
Re-designing the Original
COLOUR coding and bolder names are part of a packing makeover for toffee and caramel brand Werther’s Original.
The re-coloured village design will now be...
New look from Howell’s
Northern Ireland-based Irwin’s Bakery has spent £40,000 to rebrand its Howell’s Handmade range of cakes and biscuits.
The project included the purchase of a labelling...
Picking up the giggles
Growing biscuit brand joins with satellite giant to give viewers a laugh
Following a year that owner Bahlsen says has seen it added to the...
Make sure there’s a treat in store
Brands it calls ‘treatier’ are growing in importance for convenience retailers according to Burton’s Biscuit Company.
Head of customer category management David Costello said: “In...
Santa snacks
WHETHER they’re served in bowls at parties or eaten straight from the pack in front of festive TV, crisps, nuts and snacks are big...
NPD sticks with new flavours
Innovation and brand extension are vital, it’s frequently argued, for manufacturers and retailers who want to increase sales of cakes and biscuits.
United Biscuits added...
On the up
Scottish biscuits manufacturer Border Biscuits reckons its range is significantly outpacing a market it sees as down 1% year on year.
Quoting Kantar statistics Lesley...
A piece of cake
ANNUAL sales of icing and marzipan are worth £35m a year according to Dr Oetker and, it says, 47% of those sales are recorded...
Consumers still take the biscuit
Analyst predicts continuing growth for category
Many Britons eat biscuits every day and that has led to biscuits recording almost twice as much annual sales...
Sweet ways to chill out
FAMILY Christmas meals take a lot of planning and preparation and cooking and serving can take up a large part of the big day...
Wrapped up for the winter
MEN aged 18 to 34 form the target audience for the Burton’s Biscuit Company partnership with radio station Talksport.
The promotion, running until January next...
Extended treats marked personal
BISCUIT fans have the chance to get their names on their favourites this Christmas thanks to United Biscuits.
Boxes of McVitie’s Victoria, Family Circle and...
Adding the fruit dimension
Scottish sweet spreads manufacturer R&W Scott has been spreading its own activity and developing new products to offer a healthier style of treat.
The firm...
Butter into value lead
Margarines and other spreads hold on to higher volumes but butter now takes 52% of cash
Few food and drink categories remain still for long....
Spread with your name on it
Spreads and confectionery firm Ferrero is launching a major “personalisation” programme with a £1.7m campaign that gives Nutella fans the chance to put their...
