Hot favourites planning to play it cool


STORE operators who supply good coffee and teas for caffeine lovers through the year have some extra options to consider in the heat of summer.
For coffee drinkers, Emmi has introduced a range of iced coffees and it’s backing the portfolio with a £3m marketing campaign aimed at young adult consumers.
Part of the #MakeItAYayDay campaign will see the brand adding music to participating consumers’ playlists on Spotify.
Laura Graham, head of marketing at Emmi said: “The iced coffee market in the UK is growing and we are emerging leaders in year-on-year sales growth.”
And Yumcha has launched a range of flavoured ice teas in time for the summer market.
The Yumcha iced tea range includes Sour Plum, Moroccan Mint and Earl Grey flavours.