Moving softly into c-stores

BELVITA Breakfast’s latest product, Soft Bakes Choc Chip is launching in the convenience channel this month in single portion PMPs and non-PMPs.

Belvita Softbake Single 50g Foil UK-Ireland FRONT[11]Available in 50g packs, BelVita Soft Bakes Choc Chip is a chewy baked biscuit made from whole grain and choc chips.  Brand owner Mondelez International says Soft Bakes has been one of BelVita Breakfast’s biggest best performing launches, with 4.4m units already sold. 

Daniel Kessler, senior brand manager for biscuits at Mondelez International, said:

“We believe that this launch will perfectly complement the current BelVita singles portfolio and with out-of-home breakfasts enjoying double digit growth, we believe this will help convenience retailers drive further on-the-go sales. It’s just another step in revolutionising the breakfast occasion in the UK!”

The 50g product comes in cases of 20, has an RRP of 60p  and is available in 60p PMPs as well as in packs that do not carry a price.