Ribena launches new marketing campaign
A £6m marketing campaign has launched for Ribena, featuring the strapline, ‘You can’t get any more Ribenary’, and including a new TV advert, outdoor...
Major growth plans for GP
GP Batteries UK has announced a number of new appointments to help meet its ambitious growth plans.
Retailers that keep it sweet
Taking a view from the shop-floor
Hinch up the house
Social media housework hero Mrs Hinch has joined forces with P&G to launch a range of products sporting her favourite scent.
A cut above the roast
FROZEN food favourite Aunt Bessie’s has launched a new competition for convenience retailers to get their customers to make roast dinners at home
Close shave for Bond advert
AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette.
Quotes from his work are being used...
Rewarding retailers
JACK Daniel’s is offering retailers the chance to pick up £10,000 as part of its Taste of Tennessee campaign.
Convenience retail’s sporting chance
SPORT has heavily influenced the big-night in scene in recent times with the World Cup and Commonwealth Games, says Kestrel Lager distributor Brookfield Drinks.
As...
A spirited beer promotion
MUSIC festivals are at the heart of the latest on-pack promotion for tequila-flavoured beer brand Desperados.
The on-pack promotion highlights the brand’s sponsorship of three...
Truffle in a crisp pack
PREMIUM crisp brand Tyrrells is foraging a new path with the launch of Black Truffle & Sea Salt Crisps.
Protein at heart of campaign
GETTING fit with Weetabix is at the heart of two new digital-only adverts for the brand’s Protein portfolio
New look for Loch Lomond
Loch Lomond Whiskies has overhauled the packaging across its single-malt whisky portfolio
Celebrations in the can with Grant’s Foods
Stocking tinned products from Grant's Foods could be a good way for c-store retailers to capitalise on St Andrew's Day celebrations.
Bar is big on health
KELLOGG’S has renewed the recipe and packaging of its Special K cereal bars as part of its Better Starts campaign to help people make healthier choices
Oodles of Cadbury NPD
MONDELEZ has unveiled a raft of new seasonal products, as well as a new reduced sugar Cadbury Dairy Milk variant
Pooch pouch
PEDIGREE Puppy Tasty Bites is a new treat designed specifically for puppies.
The chicken flavoured treat has been developed by Mars Petcare in response, it...
