Packaging to shout about

Hovis shouts about award win with packaging update QUALITY is the cornerstone of the latest packaging revamp for Hovis Soft White 800g, with the updated...

Spinning out a new ad

Crisp brand back on the box HULA Hoops return to television screens this Thursday (2 March) as part of a new campaign which closely follows...

Valencian boost for bakery range

HOME baking brand Dr. Oetker has added to its range of flavours and extracts with the launch of a Valencian Orange variant. The new flavour...

Vitalite not shy about trying something new

Hint of coconut extends dairy free spread range DAIRY Free spread Vitalite is now available with an additional taste of the tropics thanks to the...

Hoist up the Birdseye sail

Long serving mariner mascot returns to the small screen CAPTAIN Birdseye is sailing back to the small screen after almost a decade away. Birdseye’s beard wearing...

Pair of nut bars land in stores

Range extended to entice health conscious consumers MERIDIAN Foods’ nut bar range has been extended with the launch of two new variants. The two new flavours,...

Scots favour old favourites

DESPITE relatively mild winter weather, porridge company Hamlyns of Scotland has reported a positive seasonal performance, with like-for-like sales across the range well ahead...

Pops that crunch

KELLOGG’S has launched Coco Pops Granola – combining clusters of puffed rice  and wholegrain oats with wheat cereal shapes – with the aim of...

Toast a start to a new day

Breakfast means bakery ALMOST half of all shoppers visit a c-store especially for wrapped bakery goods, says Warburtons, quoting HIM research. As a result, it says,...

Team up with an essential

Quotin research that says 99% of all UK households buy butters and spreads, Unilever says breakfast is the most popular time of day for...

Meeting demand for premium

Coffee roaster Rombouts has launched a single origin coffee range with varieties from Laos and Cuba. Sales director Simon Remmer said: “The move towards single...

New deal for US cereals

EMPIRE Bespoke Foods has secured UK importation and distribution rights for products from US cereal company Post Consumer Brands. The agreement includes products already available...

Spreading recipe tips on the web

CHOCOLATE spread Nutella has created a recipe hub on its website to offer consumers a selection of breakfast recipes using the spread. Nielsen sales figures...

Label change to attract more buyers

DIABETIC jams and marmalades from Stute Foods have been rebranded and are now labelled as No Sugar Added. Managing director Laurence Hybs said: “While the...

Healthy and handy

THE healthier biscuits category is currently worth over £485m in the UK and is continuing to perform well, according to Mondelez International. And it says...

Demand for flavour fave

FLAVOURED milk is worth over £300m a year according to IRI data and it says chocolate is the most popular flavour with 30% of...