Taking food to go to the next level
Hot snacks and smart merchandising key
60th birthday celebrations
SPAR prize giveaway campaign Shop & Win has returned, and this year includes a number of popart prizes to tie in with Spar UK’s...
KitKat breaks to tag along
The latest KitKat marketing campaign is encouraging consumers to “celebrate the break”.
KitKat brand owner Nestlé says the campaign, launching this month, will include TV...
Slashing prices
CCEP has reduced RRPs across take-home PMPs
Winter wash
UNILEVER has brought two of its brands together to create specially scented festive laundry liquids.
Surf detergent and Comfort fabric conditioner have been combined to...
Vimtoad sweet talks mums
WALLACE and Gromit creator, Aardman Animations, has created an advertising character, Vimtoad, designed to expand soft drink brand Vimto’s appeal beyond its core market...
Softly sharing
WITH one in five adults now choosing not to consume alcohol, soft drinks provide a major opportunity for independent retailers to increase their sales...
Indulgence the name of the game
INDULGENCE is at the heart of the latest launch from Magnum as the Unilever-owned ice-cream brand extends its tub range with the roll out of a Chocolate & Hazelnut Praline flavour
Oatfully big prizes
QUAKER Oats has hit the ground running in 2018 with the launch of the brand’s biggest ever on-pack promotion.
Handy finger packs
SMALLER households and families are the targets for two new pack sizes of Cadbury Fingers from Burton’s Biscuit Company.
Head of category and shopper management...
Committed to 100% growth
Going gourmet in pursuit of 2020 target
MICROWAVABLE food-to-go burger brand Rustlers has reinforced its commitment to doubling sales in convenience by 2020 with the...
New pack puts curry in a pot
India food brand Tuk In has expanded its range in Co-op stores with the introduction of Chicken Tikka and Chicken Jalfrezi meal pots
Bigger nights than ever?
We’ve just had a bumper summer of sport when Britons notched up a record haul of Olympic medals. But the winter TV events and...
Curd is the word for Graham’s
Graham’s The Family Dairy has now launched its own flavoured cottage cheese .
Support to fight illicit trade
Japan Tobacco International (JTI) has called on the UK Government for further support in cracking down on illicit trade.
JTI Develops new app for retailers facing TPD2 changes
JTI has created a new app featuring a barcode scanner and fingerprint sign-in, shopping list, margin calculator and training modules.
Launched in June, the roll-out...
