Everyone is after porridge

PORRIDGE is experiencing a great revival in popularity, according to producers, as healthy eating trends open the category up to a broader consumer base.

Sauce brand stirring things up with new ads

Campaign focuses on getting consumers cooking at home HOT pepper sauce brand Encona has been causing something of a stir with the launch of a...
Hovis

Healthy thinking from Hovis

HOVIS has launched a new bread range which it says delivers 10% of the daily recommended fibre intake in just two slices. It claims it...
Pack shots of Pringles Hot Blazin' Fried Chicken.

Pringles Hot fires up with new Blazin Fried Chicken flavour

Convenience retailers will be able to fire up snacking sales this summer with the new Pringles Hot Blazin' Fried Chicken flavour on shelves.
Promotional image for Lipton Iced Tea 2026 competition.

Lipton kicks off new summer campaign

Iced tea brand Lipton has kicked off its first ever on-pack promotion for the summer months offering the chance to bag hundreds of music themed prizes.
A bottle of Torabhaig Sound of Sleet is balanced on a wooden log with the sea in the background and hills on the landscape.

Torabhaig Skye whisky unveils fourth expression

Isle of Skye single malt whisky brand Torabhaig has unveiled its fourth expression in its Legacy Series of drams with the Sound of Sleat.

Tetley goes soft

TEA giant Tetley has entered the squash market with the roll out of Tetley Super Squash.
Walkers shortbread display

Heritage updated

Walker's Shortbread, has unveiled new packaging ahead of the Christmas and New Year sales period

Meat free makes case on the TV

MEAT-free chilled brand Quorn continues to spend big on television support for its range of take home and on-the-go products, with the firm claiming...
The Moy Park Good Kitchen BBQ range

Prepare for a Sizzling Summer with Moy Park’s BBQ Range

Leading UK food company Moy Park, has developed a range of BBQ products just in time for summer. Created using locally sourced chicken and...
SKP peanut butter

Peanut butter media blitz

Peanut Butter brand Skippy is going on a marketing blitz, representing a £1.5m investment in the brand.
WKD

OMG! Towie is WKD babes

WKD has secured a three-series sponsorship deal with ITV2 reality show The Only Way is Essex. The drink will receive 60 seconds of on-screen accreditation...
Pack shots of Tilda Ready Meals including Vegetable Paella, Sundried Tomatoes & Beans and Chickpea Korma.

Tilda builds convenience with new Easy Meals range

Rice products brand Tilda has expanded into full meal solutions with the launch of its new ready-to-heat Easy Meals range, offering further convenience for shoppers.
Pack shots of New York Bagel Company Maple bagels.

New York Bakery Co brings a Canadian touch with Maple bagels

New York Bakery Co. has brought a Canadian touch to its Bagel range with its new limited edition flavour Sweet Maple Bagels.
Pack shots of Glencadam American Oak Reserve and Tomintoul Pedro Ximénez Sherry Cash Finish.

Glencadam and Tomintoul head to Tesco whisky ranges

Two award-wining single malts from Angus Dundee Disitllers brands Glencadam and Tomintoul have rolled out across Tesco stores for the first time.
Pack shots of Cheez-It Double Cheese and Cheese & Chilli.

Cheez-It set to make its UK debut this summer

American snack brand Cheez-It is set to make its UK debut as Kellanova, the snacks firm behind the brand, has brought it over to UK markets.