Elfbar advert on bus

Marketing blitz for ElfBar

Disposable vape brand ElfBar has launched its first outdoor advertising campaign in the UK.
natures finest mango

NPD coming soon

Nature's Finest is hoping to tap into increasing demand for healthier snack options, teasing a programme of NPD to come later this year.
PepsiCo launched its new Hero 25 category strategy for Walkers earlier this year.

PMPs fuel crisp growth

PRICE-marked packs are driving growth in crisps and nuts, according to Guy Harvey, impulse controller for PepsiCo.
Ben Lomond Open gin sits on a table with gin serves in glasses to the side with cocktail making tools.

Ben Lomond Gin tees off at The Open

Ben Lomond Gin has marked the start of The 152nd Open golf tournament with the launch of Ben Lomond The Open 2024 Special Edition gin packs.
Pack shots of Cheerios and Honey Cheerios.

New packs of nutrition in Cheerios makeover

Cereal Partners UK has unveiled the revamped packaging for Cheerios to help highlight the nutritious nature of the cereal found inside.
Moma oat milk

Barr banks on oat drinks

AG Barr has bought a 60% equity stake in Moma Foods Limited to become a major shareholder of the plant-based milk and porridge oats brand.
Crosse & Blackwell

British pride leads souper campaign

BRITISH farmers and ingredients are taking a starring role in soup firm Crosse & Blackwell’s new advertising campaign. Its latest TV ad, on screens this...
Kinder Bueno coconut

Coconut is back in town

Kinder Bueno Coconut is returning to the grocery, impulse, and convenience channels for the first time since 2017.
Weetabix Protein and Virgin Sport unveil virtual challenge

Big breakfast challenge

Weetabix Protein has been inviting families across the UK to take part in a virtual running initiative in a bid to get people moving during the coronavirus crisis
HEINZ has a new range of crunchy croutons designed to complement its soups. They’ll be manufactured, marketed and sold under licence by Chaucer Foods, specialists in bread-related products.

Credit to the crunch – New croutons for Heinz

HEINZ has a new range of crunchy croutons designed to complement its soups. They’ll be manufactured, marketed and sold under licence by Chaucer Foods,...
Shelf of pastries

Tasty growth for food to go

Three-year forecasts show profit rise but warn of fall in market share for c-stores
Packs of KitKat sharing bars sit on a wooden tray including KitKat Hazelnut, KitKat Double Chocolate and KitKat Salted Caramel.

KitKat invites consumers to Share in a break

Chocolate wafer bar brand KitKat is encouraging consumers to "break better" with its launch of KitKat Sharing Bars, ideal for sharing during gatherings.
ENERGIZER is bringing two new varieties of battery to the UK.ENERGIZER is bringing two new varieties of battery to the UK.

High energy – Launch of new Energizer variants

ENERGIZER is bringing two new varieties of battery to the UK. Energizer Ultra+ and Energizer PowerSeal both promise a working life of up to 10...

Cookies and cream – Fredericks Dairies joined up with Oreo

INDEPENDENT ice-cream manufacturer Fredericks Dairies has joined up with Oreo to launch the brand’s first UK ice-cream line. The Oreo Cones Four Pack started...
St Pierre Groupe

Breakfast is booming

St Pierre Groupe says category growth is good news for convenience retailers BREAKFAST has changed. Evolving perceptions around mealtimes and the growing popularity of breakfast...

Drinks making their mark

CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...