Strong promise
STRONGER flavours and a better texture are promised by newly upgraded McCoy’s crisps.
The new packs declare ‘Now even stronger flavour’.
Marketing director at KP Snacks...
Hitting health goals
Pepsico has reformulated three Walkers brands to bring them in line with high fat, sugar and salt (HFSS) guidelines.
Filshill snaps up Eldorado
GLASGOW-based wholesaler JW Filshill has acquired beer, wine and spirits wholesalers KB Agencies, snapping up Eldorado Tonic Wine in the process.
The tonic wine brand,...
BNI isn’t all about the cash
THE big night in has increased in popularity in recent years, and it’s an opportunity that shots brand Sourz actively targets.
For Emma Heath,...
Mixing up the Supermix
The supermix range will offer lemon meringue and peach flavoured ‘little jelly men’, as well as vanilla sheep and ice cream sweet pieces
Loose tea from Japan
Clearspring has added some Asian flavour to its range with the roll out of two premium Japanese loose tea variants
Cheese gets itself in a bit of a pickle
PICKLE brand Branston has been popping up on TV screens as part of a new marketing campaign targeted at younger consumers.
The ‘Please The Cheese’...
Flurry of food to go refits for Nisa retailers
Nisa retailers have been embracing the symbol’s ‘to go’ proposition, through a flurry of store refurbishments at the tail end of 2020
Fairfields Farm grows into a new look
Fairfields Farm has unveiled the new look for across its crisps packs, highlighting a stark move towards a sustainable pack with a fresh new design.
Plant-based power
MARS Food UK has spiced up its Ben’s Original portfolio with the launch of a new vegan-friendly range and two limited edition SKUs.
Stirring up a world of tastes
BIRDS Eye is inviting consumers to stir their mealtime routines with a range of meals reflecting cuisines from around the world.
The Stir Your Senses...
A summer sampling blitz for RTD
Coca-Cola European Partners (CCEP) has been delivering boxes of Costa Coffee cans to consumers across the UK as part of a summer sampling campaign
Stivy’s voice
GAVIN & Stacey star, Mathew Horne, is the new voice of flavoured drinks brand Stivy’s, fronting a three-month independent radio push with Capital FM.
The...
Morning oats
Oatcake brand Nairn’s is expanding its cereal offering with the release of a new oat variant, Oats Your Way.
Two promos for Raw
AG Barr has rolled out two new promotions across its Rubicon Raw energy drink brand.
Eyes on the pea process – Birds Eye online origin app
BIRDS EYE aims to highlight pea provenance with a new Facebook app that allows shoppers to trace the origin of its Petits Pois.
The software...
