Frog hots up
THE latest Cadbury Drinking Chocolate is Freddo.
Brand manager Raquel Alcobia said: “Given that Mondelez International leads the drinking chocolate market and Cadbury Freddo has...
Rollover expands on its hot food to go range with five new products
Food-to-go brand Rollover is set to capitalise on the booming market across convenience with the rollout of five new products to its range.
Cheerios launches new TV campaign
Breakfast cereal brand Cheerios has unveiled a new marketing campaign worth £5million that will see the brand back on TV screens for the first time since 2019.
It’s goat to be up and Alpen
Muesli brand Alpen is celebrating its 50th birthday on TV
Rustlers unveils a new look across packaging
Food-to-go brand Rustlers has unveiled a new look across its packaging with the aim to offer more eye-catching designs that are easier to navigate.
NPD coming soon
Nature's Finest is hoping to tap into increasing demand for healthier snack options, teasing a programme of NPD to come later this year.
Have yourself a chewy little Christmas
Caramel brand Werther’s Original has launched a novelty Christmas pack
Night in prize for retailers
SWEET manufacturer Swizzels is running a promotion that gives retailers the chance to win their ultimate big night in essentials.
UB switches on its masterbrand
UNITED Biscuits is reorganising its biscuit family by what it calls ‘masterbrands’ – McVitie’s for sweet biscuits and Jacob’s for savoury lines – in...
Chefs cook up new lines for the freezer
BIRDS Eye has added lightly dusted cod fillets and two new pasta dishes to its range.
Developed by its in-house chefs, the new cod fillets...
Torabhaig Skye whisky unveils fourth expression
Isle of Skye single malt whisky brand Torabhaig has unveiled its fourth expression in its Legacy Series of drams with the Sound of Sleat.
Porridge – up for the cup
CONVENIENCE is the key when it comes to persuading more consumers to try a hot breakfast. That’s the word from Quaker, which is adding...
Roll out in the shops
Global snacking firm Pladis has expanded its McVities BN range to include new Mini Rolls variants.
Bread of life – Bakery goods key to lunchtime
SOME 61% of children take a lunchbox to school, and the average person consumes 133 sandwiches each year, so bakery products are clearly an...
The Pizza Company serves up The Meatballer for the Euros
The Pizza Company is keen to kick off excitement around the Euros with the launch of its new limited edition pizza variant The Meatballer.
Slice of life
PREMIER Foods has recreated two traditional desserts as limited-edition cakes: Mr Kipling’s Treacle and Custard slices and Jam and Custard slices. Brand director Michelle...
