Scoring with Boost
BOOST Drinks has extended its partnership with Leeds United FC for the third consecutive year.
Morrisons to increase wages
Supermarket giant Morrisons plans to increase its hourly pay rate for store staff to £8.20 an hour from a previous minimum of £6.83.
The £8.20...
Playful promo across Oreos
Mondelez International is aiming to unlock consumers’ playful side with its new promo for Oreo cookies.
It’s a dead man’s tequila
HALEWOOD has added some Mexican kick to its Dead Man’s Fingers range, with the launch of the brand’s first ever tequila.
Health drives reformulation
CCEP continues its cull of sugar
Fox’s plots a new future
MIX one conversationally very confident panda, £10m worth of marketing support, a new umbrella branding strategy, a catchline that’s designed – in more ways...
Scottish popcorn aims to pop across UK shelves
Scottish popcorn producer Poporopo has created two jobs to help meet anticipated demand after signing a deal with a leading UK’s leading food distributors.
Set up...
Grey vote for olive oil?
BRITAIN, like much of Europe, has an ageing population and that should make the grey pound a major marketing and retailing battle ground in...
A fuss-free tea time
Quorn is back on TV screens with a new campaign focused on the convenience of its Crispy Nuggets brand
Sweet release
CONFECTIONERY firm Lees of Scotland has released a new product for the home-baking market.
Lees Macaringues, a 24 pack of almond flavour meringue shells, is...
Cookies galore
MARS Chocolate Drinks and Treats has launched a new range of chocolate cookies, with some of the firm’s biggest brands finding their way onto packs.
Kids’ stuff – ‘My market’ interview with Sarah Burrow
Britain’s sales and marketing professionals explain how they see the convenience scene
This issue:
Sarah Burrow, marketing director, international confectionery, Bazooka Candy Brands
You’re very involved in...
Chilled shines in convenience
DO not overlook the chiller when building your big night in range - that’s the message from Rustlers brand owner Kepak
Cîroc introduces limited edition Strawberry Limonade vodka
Premium French vodka brand Cîroc Vodka is set to roll out a colourful new limited edition flavour to its range with Strawberry Limonade.
Marching into the category
Trek bars target the lunchtime occasion
The race for milk growth
PROMISING to bring excitement to the dairy category in 2017, Müller has announced five major athletics partnerships in the coming year.
These include the World...
