Family first for cider ad
Thatchers cider has returned to TV screens with a new marketing campaign
Looking ship shape
SAILING onto shelves with a new look, Lamb’s Navy Rum has been given a facelift as parent firm Pernod Ricard seeks to reposition the brand as the ‘go-to spiced rum’ for all occasions.
Energizer’s Top 5
THE predicted top five toys for Christmas 2014 are all battery-operated, according to Energizer – and only one comes with batteries included.
The company has...
Giving fruity vodka a shot
Loch Lomond Group has launched two flavoured spirits, Strawberry & Apple and Passionfruit & Peach
Young’s expands Chip Shop range with Extra Large Haddock fillets
Frozen fish brand Young's has expanded on its Chip Shop range of products with the introduction of its new Extra Large Haddock fish fillets.
A select brew
TWININGS has unveiled a new range of Selection packs, which include six variety packs made up of its best-loved flavours.
Each Selection pack includes four...
Chilled coffee on the up
ARLA Foods, the firm behind the Starbucks range of milk-based chilled coffee drinks, has released figures which suggest the category is enjoying strong growth.
Shaking it up in the chiller
IF variety is the spice of life, a varied selection is the secret to strong energy drinks sales.
Greggs brews into the off-trade with a new range of beers
Food-to-go retailer Greggs has brewed up something special for Christmas as its launches its first ever range of beers into the off-trade.
New year, more vegans
PACKED sandwich maker Adelie Foods has doubled the size of its vegan range
Pickling in impulse
PICKLED onion fans no longer need to share their Mackie’s crisps, thanks to the launch of a new format from the Aberdeenshire-based brand.
To potatoes and beyond
Albert Bartlett potatoes has teamed up with Disney and Pixar to create a UK wide on-pack promotion .
Airwaves chewing gum brings a kick to the senses with new campaign
Chewing gum brand Airwaves is set to bring a kick to consumers' sense with its new OOH campaign, highlighting the brand's intense menthol kick it is known for.
Tennent’s opens up ‘The Vault’ for new Bavarian Pilsner launch
Tennent's has marked its 140th anniversary year with the launch of the Tennent's Vault series that has kicked off with its new Bavarian Pilsner.
Weetabix unveils pack refresh with core health message
Cereal brand Weetabix has unveiled its refreshed packaging across its core range that highlights its health benefits in new on-pack callouts.
RTDs in a mix up
MIXING up the RTD category, WKD brand owner SHS Drinks has launched a new range of canned cocktails
