Taste of Japan on television
This year is all about Japan for probiotic drink brand Yakult
Social media and student route to sales
SOCIAL media allows consumers to talk directly to brands and gives brands the chance to respond in a familiar, friendly setting, says Maurice Newton,...
Cù Bòcan unveils Creation 6
Cù Bòcan has unveiled the latest launch with its Creation #6 which has been matured in both a PX sherry cask as well as Jamaican Rum.
Free from meat but full of profit
Quorn widening appeal with PMPs
Costcutter gets crafty with beer
The retailer shop has launched its own range of 30 craft ciders and beers
Glen’s hits the back of the net
Scottish vodka brand Glen's Vodka is set to reward its consumers with its new SPFL-inspired campaign which will see lucky shoppers win up to £1,000 in cash.
Life’s a beach in ginger beer ad
REFLECTING the brand’s heritage, the latest TV ad for Old Jamaica ginger beer was shot on the beaches of Kingston Jamaica.
Senior brand manager Gavin...
Spread the word
It’s not just packed lunches that help spread sales soar. Butter and spreads are big players on the breakfast table too.
LIKE cereal and milk,...
Sauce of health
ITALIAN cooking brand Napolina has launched two no-added-sugar pasta sauce ranges.
The 500g Family range includes Tomato & Hidden Veg, Bolognese, and Sauce for Meatballs.
The...
Absolut mixes it up
Pernod Ricard has relaunched the Absolut flavoured vodka range with a new look and reformulated liquid.
All that glitters is gold with new J20
Britvic is set to relaunch its J2O Glitterberry, a grape, cherry and winter spice flavoured drink that is fused with edible gold glitter
Flavours collide in new crisps
AMERICAN spirit is at the heart of the latest launch from Burts Chips, with the firm teaming up with Kentucky bourbon brand Jim Beam.
Walkers takes new approach
Pepsico has updated the Walkers range in convenience, with the launch of a new category strategy for symbols and independents
A high volume cider
BROTHERS Drinks Co will get back to its roots this summer, as the official cider of Glastonbury 2022.
Mrs Elswood moves into the snacking category
Pickled gherkin brand Mrs Elswood is set to take a crunch out of the food-to-go market with the launch of its new Pickle Bites snacks pouches.
Mrs Hinch brings a holiday feeling in Vacay Vibes
Procter & Gamble has launched its latest collaboration with home-care influencer Mrs Hinch with the new Orange Blossom & Coastal Cypress scent.
