Illustrating value

According to Red Bull’s interpretation of IRI Litmus figures, soft drinks PMPs add 25% more value than plain packs and are driving growth by...
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Cash in on party spirit

Beers and other drinks may be prominent but spirits add up to a load of night-in sales says Diageo THE UK economy may be showing...
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Bavaria adds fruit

ALCOHOL-free beer brand, Bavaria, has added two new flavours to its range of low- and no-alcohol beers. Its 0.0% Fruit Rosé is a summery...
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Bone health at breakfast

Maintaining bone health is important – particularly for the elderly – which is why it’s a good idea to have a diet rich in vitamin D.
Flora Original 500g tub

Dairy-free diets here to stay according to Flora brand owner Upfield

It’s more than a flash in the pan
A bottle of Mirror Margarita stands against a white backdrop.

Mirror Margarita makes it clear across Sainsbury’s

RTD cocktail brand Mirror Margarita is set to come to Sainsbury's stores this September, offering drinkers a unique cocktail serve for the home.
Hamlyns

Porridge brand racing ahead

Social media helps fuel breakfast growth
Lucozade Energy Watermelon & Strawberry Cooler

Lucozade Ribena Suntory Encouraging NPD trial

Lucozade Ribena Suntory has expanded its price-marked range by offering its latest Lucozade Energy NPD in PMP format

Storytelling will give dairy a lift

With consumers more educated than ever about the food they buy, a product’s provenance (or back story) has become increasingly important .

Do felines dream of electric tuna?

WHISKAS has joined forces with tech firms MediaCom and Google to launch a new online portal for pet owners

Haagen-Dazs winter scoop

HAAGEN-Dazs has launched two seasonal flavours for consumers seeking some winter indulgence.
The Berry Company tea juice

Tea blend packs a berry punch

INDEPENDENT juice brand The Berry Company has launched a new tea juice blend.
Pasquier Croissants

French and fancy

BRIOCHE Pasquier has a new look thanks to a packaging revamp that places greater emphasis on the brand’s French heritage.
Boursin back on the box

Boursin back on the box

CHEESE brand Boursin is being supported by a new ad campaign in the run up to Christmas. Brand owner Bel UK says that as the...

Go for coconut yogurt alternative

The Coconut Collaborative has launch what it says is the world’s first coconut and almond milk yogurt, the latest addition to its premium yogurt...
Sheese melting bake

Dairy-free alternative

Bute Island Foods is aiming to bring vegans to the cheeseboard with the launch of Sheese Melting Sheesy Bake with Spring Onion & Garlic.