Serving up hot stuff – essential FTG
SOME of the most experienced researchers covering the convenience retail industry are convinced we’ll see major changes soon. One of the predictions is that...
Pride and breadjudice
PETER Kay has brought love, envy, drama and bakery to life as part of the latest ad campaign from Warburtons – Pride & Breadjudice.
Low-cal innovation
COCA-Cola Europacific Partners (CCEP) has expanded its low-calorie Monster Ultra range.
Vivid invests in campaign for christmas
Vivid Vapours has announced a £4m investment in a TV, outdoor and digital advertising campaign to drive awareness of the brand’s new vaping technology.
The...
Ambient move for veggie brand
Quorn has expanded into ambient territory with the launch of a new internationally inspired range .
Fruit soda with a kick
DRINKS brand developer Global Brands has introduced three alcoholic sodas from Crooked Beverage Co to the UK.
Boost Drinks rolls back the pounds
Boost Drinks has reintroduced its £1 price point across its Juic'd range of energy drinks following a rise in demand for the 500ml can format in the market.
Four Loko launches Hawaii flavour
Launch takes the flavour range of the no1 RTD brand in Scotland to 10
Four Loko has launched a new tropical flavour of its...
Proceeding with big changes
Health bar brand Go Ahead is popping up on televisions, video on demand and across outdoor advertising sites as well as on social media...
New skin for Sourz
SOURZ, the young-adult spirits brand distributed by Maxxium UK, has a new look – complete with what the firm describes as a radical bottle...
Cif expands Infinite Clean line with Anti-Bac variants
Cleaning brand Cif has expanded on its Infinite Clean spray range with the rollout of its new Anti-Bac variants which claim to kill 99.9% of bacteria.
UNICEF and Pampers partner for ‘Amazing Babies’
P&G’s nappy brand Pampers has partnered with UNICEF for the 11th consecutive year, with celebrity mum and former Girls Aloud singer Kimberley Walsh launching...
Fox’s rolls out new Chocolate & Vanilla Crunch Creams
Biscuits firm Fox's Burton's Companies has unveiled a new Chocolate & Vanilla flavour for its popular Crunch Creams range of biscuits.
Making the deal sweeter
Purse strings are getting tighter this year but retailers can still drive up some sales, according to sweets giant Perfetti Van Melle (PVM).
On the go biscuits
MONDELEZ has launched a new social media campaign for Mikado, encouraging consumers to pick up the Japanese-style snack when they’re on the go.
Running across...
A summer sampling blitz for RTD
Coca-Cola European Partners (CCEP) has been delivering boxes of Costa Coffee cans to consumers across the UK as part of a summer sampling campaign
