Flora goes vegan
POPULAR spread brand Flora has reformulated its recipe to make it officially vegan-friendly
Hollywood star spreads the message
HOLLYWOOD star Ashton Kutcher features in the latest TV ad for Wrigley’s Extra.
Part of a year-long £15m campaign, the ad sees Kutcher out to...
The sugar tax could come for milk drinks
Industry must reduce sugar content, government warns
Golden ticket for takeaways
THE big night in is at the heart of the latest on-pack promotion from Tayto – The Great Golden Wonder Takeaway Giveaway.
Kingsmill offer a little something for the cold
ALLIED Bakeries aims to make the best of the winter by providing comfort foods for consumers who are facing up to the cold weather...
Fruitful new design for Dole
The Dole Sunshine Company has unveiled a new look for its Dole fruit cup brand, aiming to reaffirm its healthy snacking messaging to consumers in time for Veganuary.
Getting lost with lager
BREWDOG plans to launch a new lager into the convenience channel this month, with sustainability at its heart.
New look brings Potts’ tins to the forefront
Artisanal canned sauce brand Potts' has reported an increase in the sales of its aluminium canned format following a redesign in 2025.
The luck of the Irish
One lucky cider drinker will be sent to the Big Apple in time for St Patrick’s Day, courtesy of Magners
Irn-Bru introduces new Cherry flavour to Zero sugar range
Scottish soft drinks brand Irn-Bru has expanded on its range of Zero sugar drinks with the addition of its new Cherry flavour as a core new addition to the range.
Watching brief on Planet Football
THE economic outlook is sparking debate. Some say we are growing fast, some say we’re not. But one thing’s for certain, many of the...
Drum roll for mallow
SWIZZELS has entered the mallow category for the first time in its 90-year history.
Healthy look
WHITWORTHS has redesigned its snacking range in a bid to appeal to health-conscious consumers.
The new design of its snack packs of dried fruits highlights...
Hello honey monster – sweet spreads
WHEN it comes to choosing what to spread on our toast, we Scots want jam today, and perhaps other things tomorrow – especially honey...
Low-calorie countlines
Portion control is at the heart of the latest launch from Mars Wrigley UK, with the firm rolling out a new 100kcal range
Absolut Vodka & Sprite unveils new multipack and Pride partnerships
Drinks giant CCEP has unveiled its new variety pack format for the Absolut Vodka & Sprite brand alongside a new promotion with UK Pride events.







































