Spicing up the spirits gantry
SWEDISH vodka brand Absolut has teamed up with hot sauce brand Tabasco to add some spice to the off-trade.
The new partnership sees 70cl packs...
PMPs for tea
Tightening household budgets mean value for money has become “increasingly important” to shoppers, making PMPs a powerful tool for driving tea sales
Jimmy’s Iced Coffee unveils limited edition Donut flavour
Iced coffee drinks brand Jimmy's Iced Coffee has introduced a new limited edition Donut flavour to its range, offering consumers a more indulgent coffee fix.
Colourful campaign promotes Africa
Accolade Wines is spending big on its Kumala wine brand .
Thinking outside the lunchbox
AT-work and at-school food consumption is not longer all about lunch says Susan Nash, trade communications manager at Mondelez International.
She said: “One in three...
Focus on student shoppers for St Patrick’s Day
St Patrick's Day is celebrated by university and college students everywhere – and that's something convenience retailers can capitalise on.
Shooting onto TV screens with new Fruit Shoot advert
FRUIT Shoot’s Juiced range has made its TV debut in a 10-second tag at the end of the brand’s ‘It’s My Thing’ advert
The slice is right – Bread & bakery
Wraps, thins and world breads have shown growth but, as long as beans on toast and sandwiches remain staple meals and snacks, stores should...
Cadbury help make it yours
Mondelez has rolled out a new promotion across Cadbury Hot Chocolate.
Maryland cookies unveils new chocolate-chip cookie sandwich packs
Biscuit treats firm Fox's Burton's Companies has announced the roll out of the new Maryland S'wich cookies, bringing a sandwich cookie to the brand in the UK.
Letting go of gluten at breakfast
Working in partnership with Disney Kitchen, Symington’s now offers a dedicated Free From Disney Kitchen ilummi for Kids range
Calypso revamps its Fairtrade juices
CALYPSO Soft Drinks has revamped its Fairtrade Pure Juice range in time for Fair Trade Fortnight next month. The brightly coloured packs have, according...
Rockstar unveils 2 for £2 PMP deal
Soft drinks giant Britvic has annoucned a shake-up to its Rockstar Energy Drinks PMP range and will offer consumers a new '2 for £2' deal from the new year.
Raw apple makes four
Barr Soft Drinks is gearing up to add a fourth flavour to its Rubicon Raw range.
Canerock Rum brings the festive spirit to Sainsbury’s aisles
Barbadian rum brand Canerock Rum has landed on the shelves of Sainsbury's stores across the UK in time for the Christmas season.
Re-designing the Original
COLOUR coding and bolder names are part of a packing makeover for toffee and caramel brand Werther’s Original.
The re-coloured village design will now be...
