Wall's cheddar and Pickle Cheese Rolls

Wall’s NPD on a roll

WALL’s Pastry will hope consumers are willing to get themselves in a bit of a pickle, with the launch of the brand’s latest sausage roll NPD.
A pack of Mentos Discovery floats in front of a woman's face who is interested in the sweet.

Mentos bolsters Discovery launch in new campaign

Perfetti Van Melle is set to build on its new launch Mentos Discovery with a new marketing campaign running for three months over summer.
Bottles of Tomintoul whisky stand in water.

Tomintoul builds Cask Finish range with European wine

Cairngorms produced single malt whisky Tomintoul has built up its non-age statement series with the launch of three new wine cask finishes.

Zero Cherry adds new instant options

COCA-COLA Enterprises reckons it can appeal to a new wave of young adults by adding to its growing Zero range with the launch of...
Pack shots of Cadbury Dairy Milk Iced Latte tablet bars.

Cadbury unveils new Dairy Milk Iced Latte flavour

British chocolate brand Cadbury is set to turn up the cool for the summer with the launch of its new Cadbury Dairy Milk Iced Latte flavour.
Packs of Walker's Shortbread 2025 Christmas selection stand upright on a white marble table with a Christmas tree in the background.

Walker’s Shortbread unveils its Christmas range

Walker's Shortbread has unveiled its new range of indulgent festive treats for this year, offering up some ideal gifting options or self-treats for shoppers.

All for nothing with Heineken launch

Heineken has launched its own alcohol-free beer Supported by a £2.5m marketing investment, Heineken 0.0 aims to capitalise on consumer trends towards moderate alcohol consumption. Premium...
Estrella

Star turn for beer brand

CATALAN lager brand Estrella Damm has launched its 2018 marketing campaign by bringing a bit of Game of Thrones magic to the shores of the Mediterranean.
Pack shots of Jaffa Cakes Yuzu Lemon.

Jaffa Cakes embraces Asian flavours with new Yuzu Lemon variant

Snacks giant pladis has introduced its latest flavour innovation for the Jaffa Cakes brand with the new Yuzu Lemon variant.
Meze

Faff-free falafel

Falafel firm Dina Foods reckons that its range is perfect for retailers looking to offer varied food to go
dr-oetker-baking-growth

A love of baking is driving premium

Home-baking brands enjoy growth driven by increasing interest in crafting cakes at home
Chewits £1 price-marked sharing bags are aimed at value-conscious big-night-in customers, who the company says are shopping around for value more than ever.

Sweet price for Chewits

CHEWY sweet brand Chewits is price-marking two of the sharing bags in its Chewmix ranges at £1, in response to demand for big-night-in, sharing...
Advert for the collaboration between Doritos and F1 offering consumers the chance to win up to £10,000 with pack shots of Doritos Chilli Heatwave and Doritos Golden Sriracha.

Doritos drives up sales with Formula 1 promotion

Snacks brand Doritos has unveiled its first promotion as part of its partnership with Formula 1, offering consumers the chance to win £10,000.

Spirit of home

BEER may be seen as a big-night-in staple but many spirits firms have been arguing for some time that retailers shouldn’t underestimate the growing...
Packaging of 1057 scottish cheddar cheese with stag illustration

Maturing in the market

SCOTTISH cheddar brand 1057 has its eye on the convenience channel. The brand has been in discussions with wholesalers and symbol groups in a bid to raise awareness of the opportunities that stocking a premium, local cheese can open up.
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Mars in the party mood

TWO of Mars’ chocolate brands have been extended into celebration cakes. Galaxy and M&M’s are now available for birthdays, leaving parties and any other...