Pernod Ricard’s spirited choices for Christmas
Pernod Ricard believes its Absolut Vodka, Malfy gin, Malibu rum, Altos tequila and Jameson Irish Whisky will be key for consumers either as Christmas presents or for festive party cocktails.
Value driving impulse sales
CONFECTIONERY brands have been putting their weight behind price-marked packs
More toy joy
CHILDREN’S confectionery brand Kinder has teamed up with Mattel and Warner Brothers for the latest version of its Kinder Surprise egg.
The pink and blue...
Pop goes the snack habit
Crisps lose market majority status as popcorn and other snacks pile the pressure on in the snacks world
BRITONS love a snack but two recent...
Spreading the word with priced packs
KERRY Foods has introduced price-marked packs for its Kerrymaid spread range.
Kerrymaid Buttery, Kerrymaid Spreadable, Kerrymaid Sunflower Light and Kerrymaid Olive all feature prices prominently...
A touch of pineapple
DANONE has expanded its Volvic Touch of Fruit range with the launch of a new pineapple and orange flavoured variant.
Environment will drive decisions
Sustainability will be a key consideration for bottled water shoppers in the convenience channel, who will seek out brands doing their bit to mitigate damage to the environment.
Cereal market feeling the heat
Quaker says hot cereals are the future for breakfast .
Saying cheese
DAIRY Crest is relaunching Cathedral City, Britain’s biggest-selling branded cheese.
The relaunch includes a new packaging design, new product development and significant marketing support.
Marketing...
Give us more of the hot stuff please
ONE in four UK adults will have bought food to go from convenience stores in the last seven days, but they still want more...
The right time to reassess the range
NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.
Monster reduction in sugar
A new version of Honey Monster Puffs being launched this month has 25% less sugar.
Andy Valentine, marketing director at brand owner Halo Foods, said:...
Fruit paste
AQUAFRESH has added some fruit flavour to its range with the launch of two new variants
Still a time to innovate
WITH major changes likely but still being challenged Britain’s tobacco giants are pursuing a twin-track marketing and advisory strategy with their retailer customers.
Both Imperial...
Television debut for Flavarings
KP Snacks has announced plans to invest £2m in marketing spend for its Hula Hoops Flavarings range .
Prize on every pack
WALL’S Pastry has put a promotion on 5m packs that offers consumers prizes including two-for-one days out, cinema tickets and Brewer’s Fayre meals.
