The best medicine

The correlation between laughter and pain tolerance is being explored by a new campaign by Panadol

Sykes is back on the beer

Melanie Sykes has filmed a new campaign for Boddingtons 20 years after she first appeared in the beer brand’s adverts. She said: “The first ad...
Promotional image for the launch of Jam Shed Jammy Red Wine & Cola cans with a can of the drink next to a glass with the drink inside.

Jam Shed blends red wine and cola in a can

Wine brand Jam Shed is set to reinvigorate the RTD sector with the launch of its new Jammy Red Wine X Cola canned cocktail serve.
Capri-Sun, promoting over the summer, and Highland Spring single-serve multi pack, said by the firm to be contributing to category growth.

Juicing up – Healthy drink choices at lunchtime

HEALTHINESS is a significant issue for packed lunches and not just for schoolchildren, plenty of adults consider wellbeing when they’re making up their own...

Beer is racing ahead

A documentary series which tells the story of The Flying Kestrel – a dilapidated 1930s Riley Kestrel car which was restored to its former glory – is at the heart of Kestrel Beer’s latest marketing campaign
Britvic Soft Drinks

Aiming for the two thirds

ACCORDING to Britvic two thirds of on-the-go soft drinks sales are recorded between March and October. And it has revived its Taste of Summer promotion...
Minions Pez dispensers featuring four different characters from the films.

New Despicable Me and Disney Pez dispensers roll to World of Sweets

World of Sweets has urged retailers to stock up on its new Pez dispensers including its new Despicable Me range ahead of the new film's release.
Pack shots of Cheez-It Cheese & Smokey Bacon flavour.

Cheez-It unveils new flavour with Cheese & Smokey Bacon

American snacks brand Cheez-It has introduced its new Cheese & Smokey Bacon flavour to the UK, rolling out here before any other country around the globe.
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Bavaria adds fruit

ALCOHOL-free beer brand, Bavaria, has added two new flavours to its range of low- and no-alcohol beers. Its 0.0% Fruit Rosé is a summery...

Oversupply hits growth

Solid year for dairy brand THE last few years have seen many changes in the milk industry across Europe and one of the success stories...
greenalls-gin-can

Shining bright on the shelf

Quintessential Brands has given its Greenall’s RTD range a colourful packaging revamp in time for the summer .
aryzta-food-solutions-christmas

Are you baking this Christmas

Bakery supplier Aryzta Food Solutions has gotten into the festive spirit with the launch of its Christmas 2019 range
Wispa Gold Salted caramel

A little salt to go a long way

THE golden opportunity of adding salted caramel to the range has not been lost on those responsible for Wispa NPD.

Some magic confectionery

Jelly Belly Candy Company has cast a spell on the confectionery category with a redesigned and expanded range of Harry Potter products
A bottle of Torabhaig Sound of Sleet is balanced on a wooden log with the sea in the background and hills on the landscape.

Torabhaig Skye whisky unveils fourth expression

Isle of Skye single malt whisky brand Torabhaig has unveiled its fourth expression in its Legacy Series of drams with the Sound of Sleat.
Walkers Shortbread

Shortbread’s coming home

FAMILY firm Walkers Shortbread is marking Scotland’s Year of Homecoming with a special range focusing on key events and locations of the country’s big...