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Paterson’s is sponsoring STV’s Loose Women. Advert indents feature a busy mum relaxing with tea and shortbread.

Lunchtime – the biscuit big break?

RETAILERS should consider encouraging shoppers to choose a cake-style treat as part of their lunch, according to Laura Smith, brand communications manager at Cuisine...

Free from meat but full of profit

Quorn widening appeal with PMPs
Pepsi

X marks the Pepsi spot

PEPSI is offering customers the chance to win tickets to the live final of X Factor in its latest on-pack promotion. The offer, which began...

RTDs in a mix up

MIXING up the RTD category, WKD brand owner SHS Drinks has launched a new range of canned cocktails

Latest e-cig technology

IMPERIAL Tobacco has released its newest ‘pod mod’ vaping device under its e-cigarette brand Blu
Monster coffee cans

Canned cold coffee has arrived

Shoppers looking for an energy hit with a difference can now pick up a can of Monster Espresso
MyBlue Intense starter kit

Fresh packaging for Blu

Imperial Tobacco has launched new, enhanced packaging for its vape brand Myblu.
Oxo

Oxo extended family

THE Oxo family is being extended with the introduction of Stock Pots. Available in three flavours – Rich Beef, Succulent Chicken and Garden Vegetables -...

Sandwich firm joins Booker

URBAN Eat has reached an agreement with Booker which will see the sandwich brand’s products made available through the wholesaler.
Cornetto

Cone brand makes a mint

CORNETTO, the filled ice cream cone from Unilever UK, is adding a multipack of mint-flavoured cones to its to in-home range. The launch ties...

Minty fresh comeback

Friesland Campina brings back a fan favourite flavour for its Yazoo brand of flavoured milk.
Fruit Shoot TV campaign

Shooting onto TV screens with new Fruit Shoot advert

FRUIT Shoot’s Juiced range has made its TV debut in a 10-second tag at the end of the brand’s ‘It’s My Thing’ advert
Promotional image for the updated look across Rustlers foods including the Southern Fried Chicken Sub, The Iconic Quarter Pounder, All Day Breakfast Sausage Muffin and BBQ Rib with text at the top that reads 'Exciting Changes Are Coming to your Shelves'.

Rustlers unveils a new look across packaging

Food-to-go brand Rustlers has unveiled a new look across its packaging with the aim to offer more eye-catching designs that are easier to navigate.
Pack shots of Jolly Rancher Ice Pops including Blue Raspberry, Cherry, Green Apple and Watermelon.

World of Sweets builds on US candy with Jolly Rancher Ice Pops

World of Sweets has grown its American Candy selection with the addition of Jolly Rancher Ice Pops, coming in four popular flavours for consumers.
MiamiCocktail_Beach_shot-cocktail-cans

Miami brand lands in UK

MOLSON Coors has joined forces with Miami Cocktail Company to roll out the American RTD brand in the UK
Flavoured milk bottles

Flavoured milk is flying in Scotland

Flavoured milk is big business in Scotland, with the category now worth £36 million and growing at 9% year on year – according to IRI data for the 52 weeks to 12 June.