C-store exclusive on ridge snack
RIDGED crisps brand McCoy’s launched price-marked packs featuring its best-selling flavours in July.
Launched exclusively to convenience and independent retailers on a three for two...
Slice of life
PREMIER Foods has recreated two traditional desserts as limited-edition cakes: Mr Kipling’s Treacle and Custard slices and Jam and Custard slices. Brand director Michelle...
Capitalise on desire for caramel
On-trend and relevant new flavours are significant growth drivers in chocolate, according to Mondelez International.
Terry’s Chocolate aims to crack open sales with its Easter range
British chocolate brand Terry's has kicked off an ambition to drive up its sales across 2025 with a tranche of new Easter products for this season.
New liquid a winning formula
The new liquid is said to make use of ‘Lift Action Boost’ technology, delivering what owner P&G described as Fairy’s “best-ever grease cut”.
Infant oats
HEINZ Breakfast Cereal Sachets form the firm’s latest innovation for babies aged four months and over. Available in Creamy Oat Porridge and Sunrise Banana...
Stivy’s voice
GAVIN & Stacey star, Mathew Horne, is the new voice of flavoured drinks brand Stivy’s, fronting a three-month independent radio push with Capital FM.
The...
Belhaven Best beer makes its bottle debut
Dunbar brewery Belhaven has launched its core Belhaven Best session ale in a bottle format, a first for the beer since its launch in 1991.
Max gets magic – Dynamo promotes Pepsi
BRITVIC and Pepsico have brought in magician Dynamo to launch their ‘Live for NOW’, promotion. The activity kicked off in London last month, with...
Ready for the fridge
LAGERS from Belgium and America have been brought to the UK off-trade by C&C Group in fridge packs.
Tayto adds three PMPs
New Golden Wonder packs launch this month
TAYTO is beefing up its Golden Wonder range this month, with the launch of three new premium sharing...
Aiming for the two thirds
ACCORDING to Britvic two thirds of on-the-go soft drinks sales are recorded between March and October.
And it has revived its Taste of Summer promotion...
Heating up in convenience
CONSUMERS have been warming up to hot chocolate in the wake of the pandemic.
Fresh look for heritage brand
GORDON’S Gin has a new look. Brand owner Diageo has rolled out new packaging across the Gordon’s range, in a bid to position the gin as a premium brand.
Strong and flavourful
JTI has expanded its nicotine pouch portfolio.
An invitation to trade up
CONSUMERS may be feeling the pinch as inflationary pressure weighs down upon discretionary spending, but that doesn’t mean they will forego treats altogether.
