Kerry Food launches trade competition

Experience vouchers up for grabs weekly until September RETAILERS could win a grand day out on Kerry Foods this summer as the firm launches a...
New Gold Superking variant

Embassy range change

Imperial Tobacco has extended its Embassy Signature range with the roll out of a new Gold Superkings variant
New marketing material for Estrella Galicia beer on a billboard with a slogan that states 'Don't Fall for Fake Brews'.

Estrella Galicia builds major Spanish branding investment

Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.

Cheesy does it now

Hot food-to-go brand Rollover has expanded its burger range by launching a Cheeseburger and Double Cheeseburger.
Sleeper passengers can now purchase Mackie’s chocolate bars on board.

Deal on the right track

MACKIE’S is steaming ahead on the distribution deal front, after reaching an agreement to supply the Caledonian Sleeper with chocolate.

Red Bull backs price marking

AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.

Irish cider celebrates summer with new formats

Magners rolls out new 5L keg and multi-pack formats IRISH cider brand Magners has launched a new five-litre keg to capitalise on the summer uptick...
Dark Malteser treat bag

The dark side of the Malteser

MARS has embraced the dark side, with the first evolution of its classic Maltesers treat for almost a decade.

Marked increases

SPIRITS shoppers pay close attention to the price of the bottles they are buying, says Maxxium UK, and that means PMPs can encourage potential...
Lucozade

We have kick-off – Lucozade

FOOTBALL’S 2014 World Cup and the Olympics of 2016 take place in Brazil. And energy drink Lucozade is kicking off the carnival with the...
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Butterkist’s new bags highlight calorie count

TOP-selling popcorn brand Butterkist’s bags have a new look. Manufacturer, Tangerine Confectionery, says the makeover is “optimised pack design”. It argues the new packs will...
Betty Crocker

Bakers who mix it up – Home baking latest

Kits and accessories aim to bring the cup cake revolution to every home and store THE image of the domestic goddess in her frilly pinny...
Straw Hat wines

Get clever with wine

VALUE for money is still at the heart of customer decision making when shopping the wine category, Amy Giacobbi, marketing manager at CWF has suggested.

Johnnie Walker green

EMPLOYEES at Johnnie Walker Princes Street visitors’ centre have marked the Queen’s Platinum Jubilee, by donating trees to the Queen’s Green Canopy (QGC) project.
Out of the frying pan: Noble Foods the firm behind The Happy Egg Co and other brands says Scottish consumers are especially keen on eggs.

Sunny side up

HOW do Scots like their eggs in the morning? Fried, scrambled, poached, hard-boiled, dippy in the middle or whipped up into an omelette? Whatever the...
Cadbury dairy milk new limited edition

Letting the public decide

Cadbury has unveiled the three finalists in its Dairy Milk inventor competition.