Making the most of sugar confectionery
The sugar confectioney category remains one of the biggest drivers of impulse decisions for convenience store shoppers – and retailers should capitalise by having a good variety, says Perfetti Van Melle.
40th birthday on the neck
NEW Zealand wine brand Brancott Estate has introduced an on-pack promotion as part of its 40th birthday celebrations.
The competition, on bottle neck tags and...
McQueen launches AR experience gins
CALLANDER distillery McQueen has taken gin to another dimension with the launch of a new augmented reality label.
Available across McQueen Gin’s six core...
SKE says vape solution is Crystal-clear
Vape brand SKE has launched a reusable, multiple-pod system after the government announced a forthcoming ban on disposables.
Mentos builds impulse sales with Feeling Berry Good single pack
Confectionery brand Mentos has unveiled a new single roll format for its Feeling Berry Good flavour following its sharing bag launch in 2025.
Buttering up for breakfast
WHERE are customers eating their breakfast? It’s a question worth asking when deciding what to stock and Neil Stewart of Dairy Crest may have the answer.
Fox’s plots a new future
MIX one conversationally very confident panda, £10m worth of marketing support, a new umbrella branding strategy, a catchline that’s designed – in more ways...
Captain set to deliver online
CAPTAIN Morgan has teamed up with Buzzfeed to promote its white rum.
The campaign will also run on television and on other digital platforms.
Head of...
A little bit of berry in a bowl
Weetabix rolls out a new flavour
Popping up again
Quorn Southern Fried Poppers is a ready to eat snack that consists of vegetarian chicken in southern fried breadcrumb coating
McEwans adds an IPA
THE McEwan’s Beer Company has a brand new IPA. Not to be confused with previous McEwan’s beers of the same name, the new brew...
Exquisite style
FENTIMANS has overhauled its image with a rebrand across its range of premium mixers and soft drinks.
Going grande with Rio
FOLLOWING the launch of its 330ml PMPs, soft drink brand Rio is further expanding its offer with the roll out of two 500ml PET...
Ready for guisers with Fruit-tella Out at Night multipacks
Fruit-tella Jellies has rolled out a new multi-pack format ideal for the Halloween season for one of its latest flavour launches Out at Night.
Say hello to the biscuit family
LANARK biscuit manufacturer Border Biscuits is to invest £4.3m in the next year to increase production and reposition the brand.
And it is introducing a...
Scottish Blend St Andrew’s specials
RETAILERS looking to celebrate St Andrew’s Day — while generating some incremental sales — may want to take heed of a few recipes produced...
