Kerry Food launches trade competition
Experience vouchers up for grabs weekly until September
RETAILERS could win a grand day out on Kerry Foods this summer as the firm launches a...
Embassy range change
Imperial Tobacco has extended its Embassy Signature range with the roll out of a new Gold Superkings variant
Estrella Galicia builds major Spanish branding investment
Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.
Cheesy does it now
Hot food-to-go brand Rollover has expanded its burger range by launching a Cheeseburger and Double Cheeseburger.
Deal on the right track
MACKIE’S is steaming ahead on the distribution deal front, after reaching an agreement to supply the Caledonian Sleeper with chocolate.
Red Bull backs price marking
AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.
Irish cider celebrates summer with new formats
Magners rolls out new 5L keg and multi-pack formats
IRISH cider brand Magners has launched a new five-litre keg to capitalise on the summer uptick...
The dark side of the Malteser
MARS has embraced the dark side, with the first evolution of its classic Maltesers treat for almost a decade.
Marked increases
SPIRITS shoppers pay close attention to the price of the bottles they are buying, says Maxxium UK, and that means PMPs can encourage potential...
We have kick-off – Lucozade
FOOTBALL’S 2014 World Cup and the Olympics of 2016 take place in Brazil. And energy drink Lucozade is kicking off the carnival with the...
Butterkist’s new bags highlight calorie count
TOP-selling popcorn brand Butterkist’s bags have a new look.
Manufacturer, Tangerine Confectionery, says the makeover is “optimised pack design”.
It argues the new packs will...
Bakers who mix it up – Home baking latest
Kits and accessories aim to bring the cup cake revolution to every home and store
THE image of the domestic goddess in her frilly pinny...
Get clever with wine
VALUE for money is still at the heart of customer decision making when shopping the wine category, Amy Giacobbi, marketing manager at CWF has suggested.
Johnnie Walker green
EMPLOYEES at Johnnie Walker Princes Street visitors’ centre have marked the Queen’s Platinum Jubilee, by donating trees to the Queen’s Green Canopy (QGC) project.
Sunny side up
HOW do Scots like their eggs in the morning? Fried, scrambled, poached, hard-boiled, dippy in the middle or whipped up into an omelette?
Whatever the...
Letting the public decide
Cadbury has unveiled the three finalists in its Dairy Milk inventor competition.
