Weetabix puts a buddy in every box
A new campaign from Weetabix aims to get kids excited about nutritious breakfasts.
With a marketing spend of over £5.5m, the ‘Weetabuddies’ campaign runs across...
Japanese inspiration
Kerry Foods has looked to the east for inspiration for its latest Fridge Raders launch.
Stockley’s takes on a dessert classic with Lemon Meringue sweets
Confectionery brand Stockley's has embraced the demand for nostalgic flavours in confectionery with its new Lemon Meringue sweets.
Ritter testing the waters
Last month saw German chocolate brand Ritter Sport trial its new Vegan Without Moo bar in the UK for the first time.
May the Frubes be with you
Frubes will be renamed ‘lightsaber tubes’ as part of a collaboration between Yoplait and Disney’s Star Wars .
Costa plays it cool with Express
Some like it hot, but cold coffee is the way to go for an increasing number of consumers.
Cool filter for Imperial brands
Imperial Tobacco has launched two new crush variants aimed at existing adult smokers who smoked crushballs before the menthol ban came into force.
Sweet dreams made of this
CADBURY owner Mondelez International has long experience of confectionery as a classic impulse category but it sees impulse opportunities in other categories too –...
Team up for National Spritz Day
Two non-alcoholic brands have teamed up in time for National Spritz Day to offer consumers an alcohol free way to partake in the day.
Light addition
ALPEN has launched a new variant to its range of Light cereal bars – Salted Caramel.
PekoeTea peaks at the horizon
Edinburgh tea blender PekoeTea enters 2022 with an expanded retail footprint.
Bourbon is on the up
THE premium wing of spirits giant Diageo has extended its range of Bulleit American Whiskeys with the launch of Bulleit Bourbon 10 year old.
Nick...
Crisp pack refresh
PEPSICO has revamped packaging across its Walkers core range of crisps.
Nestlé gets f’real with new Rolo milkshake
Blend-it-yourself milkshake brand f'real has teamed up with global confectionery firm Nestlé to launch its new limited edition Rolo milkshake.
Brewers secure cash
SCOTTISH alcohol-free beer brand Days has kicked off 2022 in a strong position – after successfully raising £1 million in funding.
It’s time to spice up your food to go
Customers seeking more from stores, firms say
Food to go is a key component of many a retailer’s business, with an attractive offer having the...
