Illustrating value
According to Red Bull’s interpretation of IRI Litmus figures, soft drinks PMPs add 25% more value than plain packs and are driving growth by...
Cash in on party spirit
Beers and other drinks may be prominent but spirits add up to a load of night-in sales says Diageo
THE UK economy may be showing...
Bavaria adds fruit
ALCOHOL-free beer brand, Bavaria, has added two new flavours to its range of low- and no-alcohol beers.
Its 0.0% Fruit Rosé is a summery...
Bone health at breakfast
Maintaining bone health is important – particularly for the elderly – which is why it’s a good idea to have a diet rich in vitamin D.
Dairy-free diets here to stay according to Flora brand owner Upfield
It’s more than a flash in the pan
Mirror Margarita makes it clear across Sainsbury’s
RTD cocktail brand Mirror Margarita is set to come to Sainsbury's stores this September, offering drinkers a unique cocktail serve for the home.
Porridge brand racing ahead
Social media helps fuel breakfast growth
Lucozade Ribena Suntory Encouraging NPD trial
Lucozade Ribena Suntory has expanded its price-marked range by offering its latest Lucozade Energy NPD in PMP format
Storytelling will give dairy a lift
With consumers more educated than ever about the food they buy, a product’s provenance (or back story) has become increasingly important .
Do felines dream of electric tuna?
WHISKAS has joined forces with tech firms MediaCom and Google to launch a new online portal for pet owners
Haagen-Dazs winter scoop
HAAGEN-Dazs has launched two seasonal flavours for consumers seeking some winter indulgence.
Tea blend packs a berry punch
INDEPENDENT juice brand The Berry Company has launched a new tea juice blend.
French and fancy
BRIOCHE Pasquier has a new look thanks to a packaging revamp that places greater emphasis on the brand’s French heritage.
Boursin back on the box
CHEESE brand Boursin is being supported by a new ad campaign in the run up to Christmas.
Brand owner Bel UK says that as the...
Go for coconut yogurt alternative
The Coconut Collaborative has launch what it says is the world’s first coconut and almond milk yogurt, the latest addition to its premium yogurt...
Dairy-free alternative
Bute Island Foods is aiming to bring vegans to the cheeseboard with the launch of Sheese Melting Sheesy Bake with Spring Onion & Garlic.
