Pot Noodle unveils new Block Noodle pack format
Quick meals brand Pot Noodle is set to tap into the demand for more convenient evening meal opportunities with its new Noodle Blocks format.
Michelob makeover
Budweiser Brewing Group has released a new design for the Michelob bottles
Fingers crossed for Cadbury
Mondelēz International has kicked off a new consumer-facing promotion across Cadbury Fingers with a whopping £200,000 prize pot up for grabs.
Fruity new look for Go Ahead
UNITED Biscuits’ healthier biscuit brand, Go Ahead!, has been given a makeover. The logo has been streamlined and the packaging imagery revamped to emphasise...
Bar is big on health
KELLOGG’S has renewed the recipe and packaging of its Special K cereal bars as part of its Better Starts campaign to help people make healthier choices
Big push for Robinsons NPD
ROBINSONS fruit water brand Refresh’d is the subject of a £3.5m marketing campaign following its launch in spring of this year.
The new campaign will...
Parental choice
PARENTS are increasingly choosing more wholesome, nutritional food and drinks for their children’s lunchboxes, says Ishen Paran, sales director of Bear Nibbles.
Paran said: “Kantar...
Capital new look
EDINBURGH Gin has unveiled a new design for its fruit gin liqueurs, bringing them into line with the distiller’s core range.
Fresh pack – Resealable Mentos packs
MENTOS has repackaged its Pure Fresh chewing gum in a resealable pack.
Research showed parent company Perfetti Van Melle that customers disliked stick packs and...
Say hello with Mentos
TODAY marks World Hello Day (21 November) and Mentos has chosen to celebrate the occasion with the launch of a new campaign to promote...
Pepsi kicks off Christmas campaign
Pepsi Max has kicked off its new Christmas ad that encourages consumers to park the 'to-do' list in favour of spending time with loved ones.
Three more for cheddars
JACOB’S has extended its Mini Cheddars range with the addition of three new flavours; Red Leicester, Stilton and Applewood.
The three new flavours are available...
Double Decker gets dinky
CADBURY has brought one of its best-selling singles brands to the chocolate bags category this summer, with the launch of Cadbury Dinky Deckers.
Available now,...
Better for you on the way up
Health focus helps subcategory
Loyd’s packs prove transparently saucy
THE Loyd Grossman range has two new ready-made sauces, said to help home cooks prepare stress-free lasagne. Tomato Sauce For Lasagne and White Sauce...
Bright new gin arrives
The Bright Spirits Company has launched a range of three new gins









































