Hovis’ new marketing dawn
BREAD producer Hovis is looking to a vodka marketing legend to revitalise its marketing efforts.
The firm has formed a partnership with Philip Gladman,...
Eyes on the pea process – Birds Eye online origin app
BIRDS EYE aims to highlight pea provenance with a new Facebook app that allows shoppers to trace the origin of its Petits Pois.
The software...
Swizzels has new Love to fight off January blues
Swizzels has unveiled its latest piece of innovation for the Squashies range with the launch of its new Love Hearts Squashies variant.
Stirring things up
SOY sauce producer Kikkoman is stirring up its stir-fry line with a new name and a new look.
Its Sukiyaki Sauce is now Kikkoman Stir-fry...
Capri-Sun turn up summer vibes with new campaign
Soft drinks brand Capri-Sun is set to bring a Festival Feeling to the category with the launch of its new on-pack promotion for the 330ml pouch format.
Energizer’s Top 5
THE predicted top five toys for Christmas 2014 are all battery-operated, according to Energizer – and only one comes with batteries included.
The company has...
Spar goes gluten free
Demand for free from shows no sign of slowing down, with even small stores giving over space to free-from products.
Latest e-cig technology
IMPERIAL Tobacco has released its newest ‘pod mod’ vaping device under its e-cigarette brand Blu
Smirnoff unveils new Miami Peach vodka flavour
Spirits giant Diageo has unveiled a new flavour for its Smirnoff Vodka range with the new fruity Miami Peach variant in both a bottle and canned RTD.
Juice bears fruit in convenience
One piece of health advice that just about everyone knows is the importance of getting your five-a-day – even if some are better at sticking to it than others.
Saving water
CRISP manufacturer Walkers has halved the amount of water and carbon used to grow its potatoes in water stressed areas.
This was achieved through brand...
Just the bear neccesities
Snack brand Pom Bear has returned to TV screens with a new advert that emphasises its free-from credentials .
Elfbar introduces pod kit series with ELFX
Vaping device manufacturer Elfbar has unveiled its new pod system range with ELFX, offering consumers an easy switch away from disposable vape options.
Plant-based power
MARS Food UK has spiced up its Ben’s Original portfolio with the launch of a new vegan-friendly range and two limited edition SKUs.
Single-use duo joins RELX range
RELX has added two new disposable vape brands to its lineup.
A taste of the tropics
BIG selling biscuit, Jaffa Cakes, has been given a tropical brand extension in the form of a pineapple variety.
