Cookie monsters
BRITAIN has a well-established biscuits culture but in recent years cookie brands from the US have targeted the UK market.
Chips Ahoy is the latest...
Big breakfast challenge
Weetabix Protein has been inviting families across the UK to take part in a virtual running initiative in a bid to get people moving during the coronavirus crisis
It’s goat to last
FRESH goats’ milk brand St Helen’s Farm has launched its first ever long-life products
Energy to Instagram
Coca-Cola European Partners (CCEP) is going after the fit young things of Instagram by launching a new energy drink brand.
Marks for Mars
MARS has added six items to its 50p PMPs range.
The new PMPs feature Mars, Snickers, Twix, Bounty, Maltesers and Maltesers Teasers.
A range of POS...
Estrella Galicia builds major Spanish branding investment
Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.
Sharing the secret to success
A sharing focus is the key to big night in success, according to Jo Sinisgalli, senior brand manager for gifting at Mars Wrigley
Big night in for BGT and Maltesers
X FACTOR is over and Strictly has hung up its dancing shoes, but consumers having a night in won’t be at a loss when...
Having a WKD summer
RTD brand targets young adults with nationwide campaign
READY to drink stalwart WKD has been engaging in an interactive summer campaign with the goal of...
Marie makeover
MARIE Claire has been given a new look for the printed magazine and revamped website.
Justine Southall from publisher Time Inc said: “The new aesthetic...
A healthy start to the day
HEALTHY options should be at the heart of any breakfast offer, according to Darryl Burgess, head of sales for Weetabix.
Burgess said health will come...
Biscuits could double sales
GIANT biscuits manufacturer United Biscuits reckons the value of biscuit sales in the UK could double in just a few years if manufacturers and...
Golden ticket for takeaways
THE big night in is at the heart of the latest on-pack promotion from Tayto – The Great Golden Wonder Takeaway Giveaway.
A joyful new arrival to the freezer
Kinder Ice Cream is set to launch in the UK for the first time ever this summer .
Squeaky Bean slices in two plant-based market first
New options land in store in time for Veganuary
PLANT-BASED meat alternative brand Squeaky Bean has rolled out two new pieces of innovation across the...
Vault City toasts Tesco listing for Gingerbread Latte Stout
Stout addition to supermarket's shelves
SCOTTISH sour beer innovator Vault City has marked its first-ever supermarket listing for one of its stout products as its...
