Maltesers ad is choc full of fun
The digital-only marketing push consists of a series of four adverts that show people buying Maltesers Truffles as a gift, before realising they are too tasty to give away
Swizzels aims to bring sweet support during the cost of living crisis
Swizzels seeks to bring support retailers across the convenience sector with a raft of new product developments and campaigns to help drove sales.
New beet on the street
Baxters has expanded its beetroot range with the introduction of Salad Beets
A national obsession
TAP water is the only drink consumed more often in Britain than tea, says the team behind Unilever’s convenience store merchandising advice service, Partners...
Rustlers drives up sales for the big night in with on-pack promotion
Chilled ready-made meals brand Rustlers has launched a new national campaign around the big night in occasion to drive sales with college and university consumers.
Go potty for soup
Studies have shown that shoppers perceive soup sold in the chiller to be of a higher quality than soup sold in ambient tins.
Promotions that land on couches
Shout about offers and show value
String wars
MAY the force of calcium be with you! Kerry Foods is featuring Star Wars on an on-pack promotion on Cheestrings from this month.
Packs will...
Cornering the yogurt market
Müller NPD continues at pace
MÜLLER yogurt has whipped up something Greek for the latest in a line of new releases from the brand.
Müllerlight Kremas...
Making the most of the matches
ALTHOUGH last year was quiet in sports-events terms we only have to look back to 2012 and 2014 to find years when major competitions...
Lining up against wine
Presenting itself as a summer alternative to a glass of wine, Wild Elderflower Spritz launched at the end of April.
The sparkling, perry-based drink with...
New packs target value hunters
THIS month sees the launch of price-marked 35cl packs of Grant’s Family Reserve Scotch whisky and Three Barrels VSOP French grape brandy, exclusively designed...
Rise to the top of FTG
Brioche brand is going well .
Coca-Cola reignites ‘Share a Coke’ with names back on cans
CCEP has re-introduced its 'Share a Coke' campaign once again as consumers will be able to find their names across cans of Coca-Cola drinks once again.
Flavours fresh from Normandy
NORMANDY cheese producer Isigny Sainte-Měre is urging retailers to add some French flavour to their dairy range
Kurkure asian-inspired snacks boost sales
Asian-inspired snacks Kurkure see a boost in sales during special occasions, data shows.
