PureCraft bakery brand lands

PREMIUM bakery brand PureCraft has landed on UK shores, offering retailers an initial range of seven products with further launches scheduled for 2021. Tapping into...

Rowntree ice lolly range extended

Fruity innovation from ice lolly producer THE Rowntree range of ice lollies has been extended with the introduction of a new Rowntree’s Fruit Pastille Froots...
CONSUMERS want biscuits and cakes to be good value for money and are moving away from volume deals towards PMPs. They also want healthier biscuits to be available in stores, along with savoury varieties.

More biscuit PMPs on the way

CONSUMERS want biscuits and cakes to be good value for money and are moving away from volume deals towards PMPs. They also want healthier...

Promoting plant power

HEALTH is at the forefront of activity for Flora this year. The latest product from the brand is the dairy-free variety Flora Freedom. Its Powered by...
Advert for Absolut Warhol with a picture of the bottle at the centre with a photo of Andy Warhol to the left and a photo of two friends taking a selfie to the right, the text reads Born to Mix.

Absolut Vodka revives lost Warhol art in new bottle

Pernod Ricard's Absolut Vodka brand has revived the lost Andy Warhol painting Absolut 'blue' in its new limited edition bottle featuring the artwork.

Fast relief

SENSODYNE toothpaste has a new formula and a new pack, with both changes being supported by a TV marketing campaign. Sensodyne brand manager Olivia Shishmanian...
Pack shots of the relaunched Diet Coke Cherry featuring the classic Diet Coke Cherry design.

Diet Coke Cherry makes a return to store shelves

CCEP has announced the return of Diet Coke Cherry for a limited time only, complete in some nostalgic packaging to build appeal with Diet Coke fans.
OLIVER Kutz

New man in place at Imperial

Oliver Kutz has been appointed as general manager for Imperial Tobacco in UK & Ireland.
Tobermory 12 Year Old

Tobermory is back

TOBERMORY Distillery is has been revived with the release of a new 12 year old single malt expression.
It’s the grey-haired section of the UK population that will be responsible for sweet spreads sales growth, say researchers Canadean and Key Note.

Sales grow as Brits grow old

Kids like sweet spreads, right? Well families might be important to spread sales but you also might think about beefing up your jam shelves...

Pops that crunch

KELLOGG’S has launched Coco Pops Granola – combining clusters of puffed rice  and wholegrain oats with wheat cereal shapes – with the aim of...
Maryland Big Chunky

Bigger cookies

BURTON’S Biscuit Company is expanding its Maryland cookie brand

Telmont invests in planet saving bottles

Champagne House Maison Telmont has broken with tradition through its innovative climate-positive use of transition glass for its bottles in a new project.

Sweet deals for mothers

Nisa has announced a raft of in store promotions on a range of sweet treats as it gears up for Mother’s Day

Unbeleafable addition to Tesco

Vertical farm firm GrowUp has launched its new Unbeleafable bagged salad in select Tesco stores with the Zesty Baby Leaves product.

A royal launch as King’s Inch 8 Year Old rolls out

Glasgow-based spirits firm Courageous Sprits has unveiled its first aged-statement expression for the King's Inch brand with its new 8 Year Old.