Health and wellbeing on the go
MULLER Wiseman Dairies expects consumer interest in health and wellbeing to grow through 2014.
Its Freshnlo brand was the UK’s first semi-skimmed milk, and the...
Love biscuits
Love is all around at Mondelez, as the firm has launched the first UK marketing blitz for LU biscuits.
Innovation drives chocolate forward
AN increasing number of chocolate lovers prefer blondes, if category growth figures are to be believed.
Cracker of a campaign
Mondelez International has brought together Ritz and Philadelphia for the latest marketing campaign for the cream cheese brand.
Lighter than air
A high-protein, low-calorie ice cream firm has expanded its UK operation by adding an additional three flavours to its portfolio .
Straight to the sauce
Pesto producer Sacla’ is adding to the free-from category with the launch of new Bolognese Pasta Sauce and Besciamella Sauce for Lasagne.
The two new variants...
Brothers Cider looks to the bright side
Brothers Cider is out to showcase its new approach as a 'seriously unserious cider' in its new marketing 'Always Look on the Brothers Cider Life'.
Get the most from liquid assets
REASONS that people have a night in at home vary but whatever the occasion most consumers will be looking for an accompanying drink, said...
Bringing the party
Lambrini has launched its first major marketing campaign since it was acquired by Accolade Wines.
It’s time for premium wine
BEER, wine and spirits are experiencing value sales growth at present as consumers treat themselves to quality tipples.
Doric duo tie up to create unique beer
The new stout "Two Scoops" marks a partnership between Mackie's of Scotland and Brewdog using honeycomb from Mackie's and Brewdog's brewing skill.
On the up
Scottish biscuits manufacturer Border Biscuits reckons its range is significantly outpacing a market it sees as down 1% year on year.
Quoting Kantar statistics Lesley...
Airwaves chewing gum brings a kick to the senses with new campaign
Chewing gum brand Airwaves is set to bring a kick to consumers' sense with its new OOH campaign, highlighting the brand's intense menthol kick it is known for.
Morning eaters taking it easy
BREAKFASTS are changing, as the recessionary habit of eating a hearty meal at home before leaving for work loses its grip as the economy...
Mount Gay releases new Eclipse Navy Strength Rum
Barbados rum brand Mount Gay Rum has bottled in its rich naval history with the launch of its new Eclipse Naval Strength rum.
Irish cider celebrates summer with new formats
Magners rolls out new 5L keg and multi-pack formats
IRISH cider brand Magners has launched a new five-litre keg to capitalise on the summer uptick...
