Making a meal of yogurt
MEAL deals provide an innovative way to promote dairy products according to Mike Hodgson, co-founder of yogurt manufacturer The Collective.
He said: “Key trends are...
Pulling power
IT has been another busy year for some of the UK’s biggest names in snacks – and it’s not over yet.
Through 2014, the brand...
Saucing up the market
Kikkoman launches its own version of a Hawaiian delicacy .
Setting up to sparkle and fizz
THE nature of retailing drinks for Christmas and New Year has changed remarkably over the years.
For a start we’ve had the wine revolution in...
Ready for its screen debut
CONFECTIONERY giant Ferrero is backing its recently-launched Nutella B-ready bar with a £2.8m marketing investment
Meat for the snack age
ADULT snackers are targets for the latest product in the Mattessons range.
Stripsticks are chicken skewers made with 100% chicken breast.
The single 50g bag...
Takis builds distribution with new PMPs
Spicy snacks brand Takis is set to broaden its distribution across the convenience and independents sectors with the launch of its new PMP packs.
Reinventing the RTD
BIG Night In baskets, particularly those filled by young adults, could be looking a bit different from next month.
RTD market leader in Scotland WKD...
Explore whisky in new Isle of Raasay Tasting Pack
Hebridean distillers Isle of Raasay is set to introduce consumers to a world of oak maturation exploration in whisky with its new Series Tasting Pack.
Ting is mixing it up
SPARKLING soft drink Ting has launched a new collaborative marketing campaign, aimed at driving awareness of the grapefruit juice based brand among UK shoppers.
Ting’s...
Messi launches Más+ by Messi drinks exclusively in Spar
Football superstar Lional Messi has rolled out his sports drink Más+ by Messi to the UK for the first time, kicking off with an exclusive stint in Spar stores.
In the groove – New crisps from Nando’s
RESTAURANT brand Nando’s, whose main product is its Peri-Peri Chicken, aims to appeal to stay-at-home lads with a new look for its crisps.
The range...
Big spend to back yogurt
DANONE yogurt brand Activia has been enjoying a major marketing push which aims to tap into the healthy eating trend
Extremely marked – Vimto Soft Drinks
VIMTO Soft Drinks has launched a £1 price-marked pack for its Extreme range of soft drinks.
Both its Extreme Energy and Extreme Sport 500ml drinks...
Give the shopper more confidence
HAVING a range of PMPs in a store instils a sense of confidence and trust between the retailer and the shopper, says James Cragg,...
A fiery addition
Swedish drinks firm Kopparberg aims to bring a younger generation to the ginger beer subcategory with its latest launch.
