Flora packaging

Flora goes vegan

POPULAR spread brand Flora has reformulated its recipe to make it officially vegan-friendly
Wrigley, Ashton Kutcher, advertising,

Hollywood star spreads the message

HOLLYWOOD star Ashton Kutcher features in the latest TV ad for Wrigley’s Extra. Part of a year-long £15m campaign, the ad sees Kutcher out to...
Public health England fruit juices and milk

The sugar tax could come for milk drinks

Industry must reduce sugar content, government warns
crisp packets

Golden ticket for takeaways

THE big night in is at the heart of the latest on-pack promotion from Tayto – The Great Golden Wonder Takeaway Giveaway.
A little something for the cold

Kingsmill offer a little something for the cold

ALLIED Bakeries aims to make the best of the winter by providing comfort foods for consumers who are facing up to the cold weather...
Dole's bew fruit-in-jelly cups are now suitable for vegans due to a recipe change.

Fruitful new design for Dole

The Dole Sunshine Company has unveiled a new look for its Dole fruit cup brand, aiming to reaffirm its healthy snacking messaging to consumers in time for Veganuary.

Getting lost with lager

BREWDOG plans to launch a new lager into the convenience channel this month, with sustainability at its heart.
A plate of Katsu Curry is next to a Potts' can of the curry sauce with ingredients lying around the pair of them.

New look brings Potts’ tins to the forefront

Artisanal canned sauce brand Potts' has reported an increase in the sales of its aluminium canned format following a redesign in 2025.

The luck of the Irish

One lucky cider drinker will be sent to the Big Apple in time for St Patrick’s Day, courtesy of Magners
Pack shots of Irn-Bru Zero Cherry 500ml bottles and two litre bottles.

Irn-Bru introduces new Cherry flavour to Zero sugar range

Scottish soft drinks brand Irn-Bru has expanded on its range of Zero sugar drinks with the addition of its new Cherry flavour as a core new addition to the range.

Watching brief on Planet Football

THE economic outlook is sparking debate. Some say we are growing fast, some say we’re not. But one thing’s for certain, many of the...
Swizzles Marvellous Mallow

Drum roll for mallow

SWIZZELS has entered the mallow category for the first time in its 90-year history.

Healthy look

WHITWORTHS has redesigned its snacking range in a bid to appeal to health-conscious consumers. The new design of its snack packs of dried fruits highlights...
Mark Thomson, Kantar Worldpanel

Hello honey monster – sweet spreads

WHEN it comes to choosing what to spread on our toast, we Scots want jam today, and perhaps other things tomorrow – especially honey...

Low-calorie countlines

Portion control is at the heart of the latest launch from Mars Wrigley UK, with the firm rolling out a new 100kcal range
Pack shot of Absolut Vodka & Sprite variety pack.

Absolut Vodka & Sprite unveils new multipack and Pride partnerships

Drinks giant CCEP has unveiled its new variety pack format for the Absolut Vodka & Sprite brand alongside a new promotion with UK Pride events.