Big cheese gets bigger
STRESSING its natural credentials can help retailers grow their cheese snack sales, says Judit Palfi, brand manager at Cathedral City Snacking.Â
Spirit of home
BEER may be seen as a big-night-in staple but many spirits firms have been arguing for some time that retailers shouldn’t underestimate the growing...
Fruity whiskey set for summer TV ads
JIM Beam has added Jim Beam Apple to its range of flavoured bourbons.
The launch of the new flavour will be supported by TV advertising...
Lucozade brings a Can-Can energy to launches
50 retailers are in with the chance to win a case of free stock of each of the new Lucozade Alert flavours by joining in with the "Big Can-Can".
Talonmore secures major Scottish Edge prize
Scottish non-alcoholic spirit brand Talonmore has picked up a major win at the Scottish Edge awards, securing funding of £80,000 as well as the RBS Scale Award.
Mondelez goes nuts
Mondelez has launched a new fruit and nut snack brand – Cadbury Nuttier
For young and bold
DORITOS has returned to screens with a new advert, encouraging consumers to be ‘bold’.
First airing on ITV, the ad shows a young man eating...
Prize on every pack
WALL’S Pastry has put a promotion on 5m packs that offers consumers prizes including two-for-one days out, cinema tickets and Brewer’s Fayre meals.
Refuelling at Greggs
FUEL10K has landed a distribution deal with high street baker Greggs.
Xtra choice at Burns
Consumers cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.
Sykes is back on the beer
Melanie Sykes has filmed a new campaign for Boddingtons 20 years after she first appeared in the beer brand’s adverts.
She said: “The first ad...
Caramilk buttons up for spring
Cadbury Caramilk is available in a new hanging bag format from this month.
For the lads
Encouraging more men to drink wine could grow the category by £76m according to Treasury Wine Estates and it has released a range of...
Two fingers of rum
Rum brand Dead Man’s Fingers has extended its range with the roll out of a new 1.75l bottle format across six of its flavoured variants.
Moy Park relaunches Breaded Range
Ireland’s number one poultry brand, Moy Park, has relaunched its branded breaded product range.
With the chilled, breaded poultry category in decline* the new-look Moy...
Fabulous film promotion
PREMIER Foods is using a big British summer movie to promote its Cadbury Amaze Bites over the coming months.
The tie-in with Absolutely Fabulous: The...
