Is demand ahead of drinks supply?
ACCORDING to Red Bull, a recent survey revealed that although 98% of shoppers would buy a price-marked drink only 80% of retailers stock them.
Red...
More than lemon
FLAVOURS designed to appeal to modern adult consumers are at the centre of the relaunch of R White’s lemonade.
Brand owner Britvic has added Traditional...
Empress to impress
CANADIAN company Victoria Distillers has launched its indigo gin Empress 1908 in the UK.
Moy Park relaunches Breaded Range
Ireland’s number one poultry brand, Moy Park, has relaunched its branded breaded product range.
With the chilled, breaded poultry category in decline* the new-look Moy...
Digital Dalmore
THE Dalmore Highland Single Malt has entered the world of crypto currency thanks to the release of it’s first non-fungible token (NFT).
NFTs are digital...
Spreading value with price marks
Price-marked packs are performing particularly well across butter and spreads brands.
De Kuyper keeps cocktails convenient
De Kuyper Royal Distillers aims to simplify the at-home cocktail serve with its new range of RTD cocktail options made with William Grant & Sons.
Healthy innovation
MARS Wrigley has launched healthier alternatives across four of its top brands, with the release of its new Triple Treat range.
Packets pack a punch
Walkers has a new look
Craft focus at the fixture
Retailers that don’t build a dedicated display for craft soft drinks could miss out on a significant growth opportunity, according to challenger brand Soda Folk.
No such crisp as a free lunch?
IS there ever such a thing as a free lunch? Walkers says yes and is offering crisp buyers the chance to win a food-to-go...
Snacks slash plastic
KP Snacks has announced large-scale packaging reductions across its portfolio, as part of the firm’s wider sustainability drive.
Life beyond the cracker
FOLLOWING what its brand owner says was significant success in its marketing work over Christmas, Primula is to continue encouraging its buyers to use...
A monster snack for kids
Baby food brand Organix has launched two new nutritious snacks for toddlers .
Stand up for your eats
MEXICAN brand Old El Paso has introduced the flat-bottomed tortilla, to make the classic taco easier to eat.
Stand ‘n’ Stuff Soft Tortillas come in...
Plant-based fry ups are on the rise
Kerry Foods sees untapped potential at breakfast
VEGETARIAN options are booming across categories and the rise in the number of consumers avoiding or reducing meat...
