Amateur chance to live the dream

BUDWEISER has launched the hunt for the greatest amateur goals in Britain. The Dream Goal competition challenges amateur footballers to submit videos of their...
Boost Energy

Fuel time till full time

ENERGY drinks firm Boost Drinks is advising retailers to make the most of the late-night World Cup fixtures to push sales of energy drinks. The...

Merchandising makeover boosts sales

MERCHANDISING and visibility can have a massive influence on sales, argues KP. With that in mind, KP has remerchandised 150 crisps and nuts fixtures in...
PekoeTea

PekoeTea peaks at the horizon

Edinburgh tea blender PekoeTea enters 2022 with an expanded retail footprint.
A bottle of Mirror Margarita stands against a white backdrop.

Mirror Margarita makes it clear across Sainsbury’s

RTD cocktail brand Mirror Margarita is set to come to Sainsbury's stores this September, offering drinkers a unique cocktail serve for the home.

Porridge brand is heating up

Ready Brek is back on television screens as part of a new campaign offering consumers the chance to win free central heating for a year

Pop goes Easter

NEW this year from Divine Chocolate is a fairtrade popcorn egg. Created in partnership with popcorn brand Joe & Seph’s, the milk chocolate egg has...

Mini range adds touch of ginger

BORDER Biscuits has added Dark Chocolate Gingers to its range of mini packs. Each mini contains two individually wrapped biscuits and Border says the range ...

Bere brings benefits

ORKNEY-based oatcake producer Stockan’s says the bere barley used in its new Stockan’s Orkney Beremeal Oatcake offers significant nutritional benefits – a commercial opportunity...
Skittles

Play prizes in every pack

LIMITED-edition Skittles packs are giving consumers the chance to win Google Play credit this summer. And entrants who don’t win the £5 credit will get...

Cereal giant lowers PMPs

EARLIER this year Kellogg’s reduced the prices of its permanent price-marked packs of cereals. It said the move was designed both to boost sales...

Hot snacks target impulse growth

FOR Kepak Convenience Foods, the firm behind the Rustlers brand of ready-to-microwave hot snacks, chilled convenience snacks is a product category whose time has...
Pack shots of Four Loko Black cans.

Four Loko unveils new Black edition

Premium RTD brand Four Loko has announced its latest limited edition flavour with the Black variant, offering consumers a kiwi based fruity flavour.
Pack shots of McCoy's Epic Eats Flamin' Fajita and Grilled Cheese.

McCoy’s builds on the Epic Eats in new promo

KP Snacks has expanded on the McCoy's Epic Eats range with the addition of two new American inspired flavours and a new prize promo to drive up sales.
Can of Yeastie boys

Crafty Arrangement

WORLD beer and cider firm KBE Drinks has entered into a new partnership with craft beer brand Yeastie Boys.

20s pack for Sterling Leaf Wrappped

JTI has launched its Sterling Dual Capsule Leaf Wrapped in a new 20s format.