Ambitious moves by Soda Folk
ADULT-focused soft drink brand Soda Folk is gearing up for growth in 2022.
Double the NPD, double the sales
Tobacco giant JTI has started 2019 by introducing not one, but two new products to the growing capsule market
Sol launches readymade coolbox
SOL lager has unveiled a new insulated pack which, with the addition of ice, is a readymade cool box.
The 18-pack, aimed at shoppers attending...
Skittles size down to hit a pound
WRIGLEY has produced new smaller sharing sizes with a £1 price mark on its confectionery brands Skittles and Starburst. The move’s designed to appeal...
Latest e-cig technology
IMPERIAL Tobacco has released its newest ‘pod mod’ vaping device under its e-cigarette brand Blu
Fragrance to divide opinion
An unlikely marriage has hit shelves in the UK with Lynx teaming up with Marmite to launch a new fragrance that’s sure to split opinion
A roll with four corners
Warburtons has launched a new 4 Sliced Sandwich Rolls pack in a square format
Twix joins the race to bitesize
TWIX is the latest confectionery brand to go bitesize. Twix Mix chops the traditional two fingers into smaller pieces. The new 140g sharing pouches...
Snack doctor has a new look
The Food Doctor unveils new packaging and a bolstered range
HEALTHY snacking brand The Food Doctor has given its range a major facelift, overhauling packaging...
My kingdom for a cookie
MARYLAND Cookies is back on the box again thanks to a £1m investment in the brand on the part of parent firm Burton’s Biscuit Company.
No to gluten
PREWETT’S has launched a new gluten-free cheese biscuit.
Searching for the taste of home – Walkers crisps
WALKERS crisps has launched what’s said to be its biggest on-pack promotion to date in a bid to boost impulse sales of its snacks....
Vitalite not shy about trying something new
Hint of coconut extends dairy free spread range
DAIRY Free spread Vitalite is now available with an additional taste of the tropics thanks to the...
Summer entertaining
Cosy evenings in front of the TV might be thought of as a winter occasion, but summer nights could be just as well suited to the big night in
Free and clean
CLEANING brand Marigold, celebrating its 70th anniversary in 2017, has launched a ‘Try Me Free’ campaign.
Smoke-free world is goal for Philip Morris
Philip Morris Limited commercial operations director John Rennie explains why the IQOS ILUMA is a revolutionary product in the heated tobacco category.




































