Call to adventure
CIDER drinkers are being encouraged to embrace their inner kiwi in Heineken’s latest promotional campaign for its Old Mout cider.
Old Mout, which originates from...
Insights from the shop floor
Tayto strategy built on retailer knowledge
Cheese sales to hit the net at Euro 2020
IN a bid to repeat its success at the last European nations football tournament, Mini Babybel will be kicking off the summer with a marketing campaign built around Euro 2020.
Choice in the baking
HEALTHIER snacking is a priority for shoppers in 2016, says United Biscuits, and as a result it expects baked products to command an increasingly...
Stivy’s voice
GAVIN & Stacey star, Mathew Horne, is the new voice of flavoured drinks brand Stivy’s, fronting a three-month independent radio push with Capital FM.
The...
Barista coffee in the kitchen
Consumers are spoilt for choice when they head to high street coffee shops, but that’s also increasingly true at home.
Convenience exclusive roar
NESTLE’S new peanut Lion bar is an exclusive for the wholesale and convenience channels. The new bar combines wafer, caramel, cereal and peanuts with...
A cheeky campaign
Mischief is the name of the game for the new Jammie Dodgers marketing campaign.
The #WitnessTheMischief campaign will see Burton’s Biscuit Co release a selection of limited-edition packs this month.
Milk volumes rise … but the price is tight
IN the 15 years prior to the launch of the Make Mine Milk campaign in 2010, milk sales in Britain had dropped by...
Rémy-Cointreau has a spirited range for Christmas
French spirits group Rémy-Cointreau UK is set to help make the Christmas season even more memorable with its varied spirits selection.
Bread still a big hitter for stores
There are plenty of alternatives out there but, when it comes to the school lunchbox, the sandwich is still king.
McVitie’s moves into savoury snacks with Penguin Bites
Global snacking firm pladis has moved the iconic McVitie's Penguin biscuit into the savoury snacks category for the first time with new Penguin Bites.
Pop goes the flavour mix
Popcorn moved out of the cinema and into the living room a long time ago and has, according to several manufacturers, become a regular favourite...
Sustainable porridge
ABERDEENSHIRE-based Hamlyns of Scotland is stepping up its sustainability efforts, with new packaging expected to launch later this year.
Food to feed your Seoul
Korean food has been building fans across the UK, driven by consumer interest in global cuisine.
Coca-Cola festive packs want to be at the party
Santa’s red and white suit has become a regular feature in Coca-Cola’s festive packaging and he is back on their packs this year.
