A serious ad
Lactallis McLelland has launched a summer media campaign that’s set to run until September, in support of its Seriously cheddar brand.
The ‘There’s cheddar, then...
Moving closer to a year of change
IT’S a product category that has already been subject to shedloads of outside-influenced change and regulation but tobacco looks set for a great deal...
Going beyond seasonal sales
ICE cream and summer may be synonymous for some consumers, but if the seasonal link can be split then there’s a year-round opportunity to be had.
The Single Cask bottles up support for the industry
Independent bottling firm The Single Cask has pledged its support to the industry with all proceeds from its new launch going to The Drinks Trust.
A wine’s best friend
CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK.
Dogs are front and centre on the packaging for Leaps...
Shouting about health benefits
Yazoo Kids uses on-pack claims to draw the eyes of calorie-conscious parents .
Walkers teams up with the Lionesses for the UEFA Women’s Euro 2025
Crisps brand Walkers is building its support of women's football with its new campaign to tie in with the UEFA Women's Euro 2025 competition.
Bringing sour from Europe
Beer importer Euroboozer says it has identified a growing market for sour beers and has brought Rodenbach Grand Cru and Rodenbach Caractere Rouge by...
A milder Tabasco
SAUCE brand Tabasco has introduced a chipotle pepper sauce for this year’s barbecue season
Tango delivers an extra tang with new Sours range
Fruity carbonated drinks brand Tango is set to bring an extra tangy twist to the range with the launch of its new Tango Sours soft drinks duo.
Vapes Bars spreads out its wings for Angel 2400
Vape device manufacturer Vapes Bars has announced the roll out of its new Angel 2400 series across major supermarket stores in the UK.
Springing into premium drinks
Soft drinks firm Fentimans has released a new fruity product to add to its premium portfolio
Highlands in a bottle
Scottish water brand Highland Spring has redesigned its glass bottles
Taking stock on television
STOCK brand Knorr is expanding into the easy cooking market with the launch of a dry recipe mixes range, Naturally Tasty.
The recipe mixes are...
A sweet drinks combo
Food and drink firm Princes launches new Swizzels sweets branded flavoured squash drinks in time for the warmer summer months ahead.
Swizzels introduces price-marked Squashies Cherry Cola
British confectionery producer Swizzels has unveiled its new PMP bagged format for the Squashies Drumstick Cherry Cola variant.
