Capri-Sun, promoting over the summer, and Highland Spring single-serve multi pack, said by the firm to be contributing to category growth.

Juicing up – Healthy drink choices at lunchtime

HEALTHINESS is a significant issue for packed lunches and not just for schoolchildren, plenty of adults consider wellbeing when they’re making up their own...

Snickers TV takeover

VIEWERS of freeview channel Dave were treated to some high-brow cultural programming last week courtesy of a new campaign for Snickers. The partnership between the...
Orange Galaxy and Maltesers

Seasonal fruit flavour

Orange is the flavour of the moment at Mars Wrigley, with the firm unveiling a range of chocolate SKUs with a citrus twist.
Malibu

Malibu brings people together

PERNOD Ricard has been encouraging consumers to get together as part of its latest campaign for coconut rum brand Malibu. Running across social media platforms,...

Bladnoch unveils final dram for Waterfall Series

Bladnoch distillery has rounded off its Waterfall Series of whiskies with its new Waterfall 05 2024 Edition marking the fifth and final dram in the series.
Illustration of the new Mrs Hinch's Cosy Season range of cleaning product from Procter & Gamble.

Mrs Hinch gets cosy in new P&G autumn cleaning range

Procter & Gamble has revealed its fifth collaborative scent with social media star Mrs Hinch with the new autumn-inspired range Cosy Season.

Paterson’s pulls out all the stops for Macmillan

Shortbread brand is on target to raise six-figures for cancer support charity SHORTBREAD brand Paterson’s has raised over £75,000 for Macmillan Cancer Support as part...

Rock me like a…

Brand owner Burton’s Biscuit Company has launched Wagon Wheels in a new on the go format

Freddo faces up for fun – five face expressions for every occasion

CADBURY’S frog-based children’s brand, Freddo, is ready to face the future Freddo Faces, described by brand owner Mondelez International as a new fun...

Nibbles going orange

FOLLOWING the launch of its  McVitie’s Digestives Nibbles range last year, Pladis added a Chocolate Orange variety this summer.
Packshots of The Protein Ball Co range with black, green, orange and purple colours in the background. The brand's tagline 'Ballsy by Nature' sits underneath the packshots.

The Protein Ball Co sets out new marketing stint

Protein-rich snacking brand The Protein Ball Co. has unveiled a new brand positioning following on from some major expansions across the UK and America.

Imperial Tobacco brings a Signature choice to Scotland

Imperial Tobacco has ramped up a new launch for the Scottish market in a bid to offer smokers a well-valued product as well as one with a more premium feel.
Pack shots of Doritos A Minecraft Movie promotion with the Ghast BBQ flavour, Chilli Heatwave and Creeper Vinegar.

Doritos goes square for new Minecraft movie promotion

Tortilla chips brand Dortios has teamed up with A Minecraft Movie with a new on-pack prize giveaway along with two new character-inspired flavours.
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Gong for cheddar

CONSUMER bible Which? has given Wyke Farms Simply Gorgeous Vintage Farmhouse Cheddar a Best Buy award. The magazine has also named the product one of...

A joyful new arrival to the freezer

Kinder Ice Cream is set to launch in the UK for the first time ever this summer .
selection-of-sweets-including-mentos-bournville-and-fruitella

Have bags of success

Backing bagged confectionery makes serious sense for convenience stores