Kikkoman has fired up for BBQ season
Leading soy sauce brand Kikkoman is out to help consumers to fire up the barbecue this summer with its new promotion 'Fire Up the Umami'.
Flavours set to pop up
POPCORN has proved one of the fastest growing segments of the snacks market in recent years. And it’s moving into a wider range of...
Low sodium reaching out
REDUCED sodium salt brand Lo Salt has been reaching out to shoppers through a multi-platform PR and marketing campaign focused on the healthy eating...
Breakfast – just add water
MORNFLAKE hopes to shake up the breakfast-on-the-go category with an ambient product that turns into cereal complete with milk, just by adding water.
Launched recently,...
Shining bright on the shelf
Quintessential Brands has given its Greenall’s RTD range a colourful packaging revamp in time for the summer .
New look Scotch in triple jump
ONCE, twice, three times a whisky – the words “triple matured” have been added to the label of Whyte & Mackay.
Whyte & Mackay used...
Share deal
CADBURY is attributing the growth in sales of sharing bags to the trend for spending more family time at home. Worth £367m, the sector...
Jack Daniels & Coca-Cola unveils new Cherry flavour
Drinks giant Coca-Cola Europacific Partners has expanded on its range of alcoholic ready-to-drink options with its new Jack Daniel's & Coca-Cola Cherry.
A whisky mix
A new single malt whisky designed for mixing has been released by Glenmorangie distillery
Cracking on
Ritz Crackers have a new recipe designed to appeal to health conscious consumers
P&G revamps liquids
P&G has upgraded the formulas and packaging across its laundry liquid portfolio.
Ariel Liquid now promises to “remove 95% of stains in one wash”....
Hovis unveils Christmas packs
Bakery brand Hovis is set to inject some festive cheer this year with its new limited-edition seasonal packs as well as charity donations to FareShare.
Buttering them up
A range full of favourites stops the spreads sales going down
WITH 99% of households buying into the category each year, there’s hardly a range...
Bessie back on telly
Aunt Bessie’s is back on TV screens as part of a £3.1 million marketing investment in the brand.
Swizzels refreshes Squashies Easter sweets
British confectionery firm Swizzels has rolled out a new design for its Squashies Drumchick sweets, featuring bright packaging and novelty shapes.
A family gin
DISTILLER Arbikie has launched a new gin with a family connection.
AK’s Gin is named after Alexander Kirkwood Stirling, the father of Arbikie owners Iain,...
