AG Barr launches £2M campaign for Rubicon
AG Barr has launched a £2 million campaign for its exotic juice drink Rubicon.
The campaign, themed ‘Believe in Beach’, runs throughout September and comprises...
Diet Coke celebrates 40th birthday in style
SUPERMODEL Kate Moss has brought her creative talent to Diet Coke for the launch of a new marketing campaign for the brand.
A chilli trio
Grant's Foods has developed a range of tinned chilli con carne with three new recipes – Mexican Chicken Chilli, Spanish Chilli and Italian Chilli.
Tapping the spirit of the top-up
SPIRITS giant First Drinks has a new initiative, How Convenient, to help c-stores maximise their sales of spirits. The company, which owns William...
Hovis partners with PGL on new promotion
Bakery brand Hovis has partnered up with activity provider PGL to offer families to the chance to bag an outdoor adventure holiday.
OMG! Towie is WKD babes
WKD has secured a three-series sponsorship deal with ITV2 reality show The Only Way is Essex.
The drink will receive 60 seconds of on-screen accreditation...
PMPs put shoppers in good spirits
Retailers should not overlook PMPs in their off sales area, if they’re looking to drive incremental sales and build trust with customers
Kingsmill launches trimmer bagels
THE New York breakfast staple has been on a diet.
Kingsmill Bagel Thins, which the bakery giant claims are a category first, are noticeably...
Elements of Islay brings the heat
Independent whisky bottling firm Elements of Islay is set to heat up the Fèis Ìle whisky festival this year with its new Fireside blended whisky launch.
New in the Doghouse
LONDON-based Doghouse Distillery has launched its first aperitivo.
Pepsi Max adds in a Tropical flavour
Drinks giant Carlsberg Britvic has unveiled a new look for its Pepsi Max flavours range along with its latest launch, Pepsi Max Tropical flavour.
Sweet Sundays’ latest sequel
MARS Chocolate UK is bringing back its Sweet Sundays promotion.
The activity, which offers consumers the chance to get their hands on free Sunday cinema...
Spar seven up
French Malbec at a promotional price of £6 a bottle leads the list of seven wines recently added to the Spar list at introductory...
Brewery welcomes a wolf at the door
STIRLING-based brewery Traditional Scottish Ales has a new name: Black Wolf Brewery. For the relaunch there is a new range of craft beers in...
Red price alert
DRINKS giant Diageo is adding to its range of price-marked-pack spirits with the launch of Johnnie Walker Red Label PMP in 70cl and 35cl.
Johnnie...
Nuts about eating meat
MEAT snack brand, Peperami, has expanded into bagged snacks with the launch of salami-coated peanuts.
The brand, which claims to be the UK’s top...
