Vodka in paper
Vodka brand Absolut has swapped out glass for paper with the launch of a new prototype bottle
Get clever with wine
VALUE for money is still at the heart of customer decision making when shopping the wine category, Amy Giacobbi, marketing manager at CWF has suggested.
Sweet treats dropping for spring
MARGINS of up to 49% are available from its Easter-themed confectionery according to cash and carry firm Hancocks.
The Happy Easter range of more than...
Ginsters on the ball
SAVOURY pastry brand Ginsters has become the English Football League’s official pasty, slice and sausage roll.
The partnership’s being marked by Ginsters’ biggest on-pack promotion –...
Fiery collaboration yields new Pear and Chilli Gin from Penrhos and Oddbox
Penrhos Gin and Oddbox have teamed up to see if gin lovers can handle the heat of the new limited edition Penrhos Wonky Pear & Chilli Gin.
A spicy TV campaign
MEXICAN brand Old El Paso has launched a new multi-million pound advertising and marketing campaign to support its Stand ‘N’ Stuff meal kits range.
Bassetts brand brings a smile
Parent firm Mondelez International has introduced five new packs under the Maynards Bassetts banner.
Neurita Tequila is feeling the Love
Neurita Tequila has joined the Love Drinks portfolio of drinks with the distributor aiming to drive up popularity for margaritas at home through the brand.
Price marks saucy spot
PRICE-MARKED packs of food lines Sacla’ pesto, Nando’s Peri-Peri sauces and marinades, and Pizza Express salad dressings, are to be introduced into wholesalers and...
New year, new protein source
The new product offers 12g of whey protein isolate
Chocolate for breakfast
Chocolate brand Oreo is now available as a breakfast cereal
Spider-Man is in charge
PANASONIC Batteries has teamed up with the Spider-Man film franchise for an on-pack promotion with a chance to win themed prizes.
Scottish beer brand set to party
2016 sees one of Scotland’s biggest-selling beer brands McEwan’s celebrate its 160th birthday.
The brand team reckons original brewer William McEwan would be delighted to...
Gin brand sets sail
A GREENOCK distiller has honoured Inverclyde’s shipbuilding heritage through its latest gin release.
Growth for snacks
Appetites for plant-based diets have been growing lately, giving retailers the perfect opportunity to reflect this in stores.
Innovation at breakfast for Quaker
Quaker oats has expanded its breakfast offer with the launch of the brand’s first-ever breakfast drink range
