Cooking with Cobra
A NEW marketing campaign for Cobra Beer encourages consumers to link food with beer.
Millions to play for
THE big night in has been very important to c-store retailers in recent years. If the economy improves will consumers stick with their big-night-in...
Knorr rides the gravy train – Unilever brand adds flavour
UNILEVER-owned food brand, Knorr, has added an onion-flavoured line to its Gravy Pot range.
The product was the first jelly gravy to be introduced...
Dairy farmers’ price rise
Two milk giants are increasing the money they pay to farmers.
Arla Foods and Müller UK and Ireland have both increased the amount they pay...
Fairtrade for Belgian brand
GUYLIAN has shone a spotlight on Fairtrade through a relaunch for the Belgian chocolate brand.
Persil moves into dishwasher tabs
FOLLOWING the launch, three years ago, of laundry giant Persil’s washing-up liquid the brand has now entered the dishwasher market with a new...
Heating up in the morning
Hot breakfast has always been a hit in the UK, which should go some ways to explaining Rustlers’ success since it entered the category.
BrewDog introduces new Pint Can four packs
Craft brewer BrewDog has unveiled a new four pack pint can format for its price-marked pack range, matching consumer demand from the off-trade.
Night in prize for retailers
SWEET manufacturer Swizzels is running a promotion that gives retailers the chance to win their ultimate big night in essentials.
Merchandising yogurt with Danone
“96% of UK consumers buy chilled yogurts and potted desserts, so retailers should ensure the fixture is easy to find, using best-selling brands as...
A big prize for football fans
MONDELEZ brands Cadbury and Maynards Bassetts will join forces this summer for the launch of a new football-focused campaign.
Bread on the table
BREAKFAST is bucking the trend in wrapped bakery sales according to Emma Billinge, Warburtons portfolio lead.
She said: “In spite of pressures felt by the...
Saucy new look for Ragu
Snack manufacturer Symington’s has overhauled its Ragu cooking sauce range with a redesign, pouch pack format and four new flavours
Dynamite makes a big bang
SCOTTISH energy drink Dynamite has blasted onto shelves in a new 3L bottle, price-marked at £1.79.
The brainchild of entrepreneur Athif Sarwar and Garvies...
Crafty new range in the bakery
BREAD brand Allinson’s has added three new craft-inspired loaves to its range
New range of swine wine
Treasury Wine Estates has launched its first ever range of multi-country of origin wines
