Maynards makes a meal of it
IT’S frequently said that the consumer is king, well Maynards is giving sweets shoppers the chance to prove it this summer.
The Celebrate Like Royalty...
Big push for Robinsons NPD
ROBINSONS fruit water brand Refresh’d is the subject of a £3.5m marketing campaign following its launch in spring of this year.
The new campaign will...
Sweet to the end
BRITS spent £1.3bn on sweet treats to slip into a lunchbox last year. According to Premier Foods, which has the Mr Kipling brand among...
Snickers TV takeover
VIEWERS of freeview channel Dave were treated to some high-brow cultural programming last week courtesy of a new campaign for Snickers.
The partnership between the...
Spuds shed plastic
Packaging changes at Scotty Brand have resulted in a reduction of almost 27 tonnes of plastic in the last year
PMPs will keep sales hot, says KCF
RESPONDING to what it sees as rising demand for PMPs, Kepak Foods recently launched Rustlers Super 6, a range of its six most popular...
Do a deal to attract shoppers
MEAL deals are a way to attract consumers to the on-the-go breakfast market and placing breakfast bars near to coffee machines will help promote...
VK unveils the return of its Chocolate Orange flavour
Pre-mixed cocktails brand VK has unveiled the return of its divisive Chocolate Orange flavour for the festive season, to drive up extra sales in the off-trade.
A multipack dairy snack
Dairy Crest, the firm behind Cathedral City, has expanded its snack range with the launch of Cathedral City Snack Bar multipacks.
Available in Mature and...
Parfetts expands own label Go Local range
UK wholesaler Parfetts has expanded further on its Go Local Own Brand range with the addition of a new price-marked pack of Granulated Sugar.
Walker’s rolls out Shortbread Mini Eggs for Easter
Walker's Shortbread has embraced the novelty of the Easter season with the roll out of its new Mini Shortbread Eggs packs to the retail channel.
Celebrity chef Gennaro Contaldo fronts Mutti campaign
Celebrity Italian chef Gennaro Contaldo – a familiar face on UK TV cookery programmes – is to launch a Mutti Pasta Sauces tour to major British cities.
Make the most of value items
As shoppers increasingly look for products that provide value for money, Imperial Tobacco says it is now seeing a significant rise in the sale of roll your own (RYO) products.
Fairy Skips the Soak with Power Spray launch
Household cleaning products firm Procter & Gamble aims to transform the stress of cleaning the dishes with its new Skip the Soak Power Spray.
Castle MacLellan builds artisan foods range with new Pâté and Parfait
SCOTTISH artisan foods brand Castle MacLellan has gained distribution in Tesco for its new parfaits and pâtés and introduce its range to shoppers.
Swizzels unveils updated Despicable Me 4 range
Sugar confectionery manufacturer Swizzels has updated the look across its Minions Squashies sweets in time for the franchise's new movie Despicable Me 4.
