VK gets summer ready with new Lemon & Lime flavour
Ready-to-drink brand VK is set to bring a fresh and zesty flavour to the category for the spring and summer months with its new Lemon & Lime variant.
Moth unveils new Cocktail Party Pack
Premium canned cocktails brand Moth has unveiled its first ever multipack format with its new Cocktail Party Pack, ideal for festive gatherings this season.
Webbox launches new improved complete range
PET food brand Webbox has launched a new improved recipe for their Webbox Complete dry food range for dogs.
Made at their headquarters in Blackburn,...
Funkin freshens up RTDs with new Spritz range
Canned cocktails brand Funkin Cocktails is set to freshen up drinks serves for the summer with the launch of its new Funkin Spritz range of drinks.
Pack hits back of the net
Budweiser has kicked off its Premier League Competition with an on-pack promotion to celebrate the return of top-flight football in England
Win big with Bestway
Retailers can be in with the chance of winning a van, thanks to a partnership between PepsiCo and Bestway.
BrewDog changes Punk IPA recipe in new campaign
Craft brewer BrewDog has unveiled a new recipe for its classic Punk IPA beer alongside a new tongue-in-cheek ad to drive awareness of the change.
Tartan direction at the glen
THREE-quarters of consumers consider yogurt a guilt-free snack and it’s particularly popular with women who are at home with children, says the team behind...
Strongbow gets Ultra ambitious
Drinks giant Heineken UK has launched a new Strongbow variant – called Ultra Apple – which it says will keep the cider category buoyant for the future.
Heat-not-burn to fire up sales
Popularity for smoke-free nicotine products has been heating up across retail lately, making them key additions to any store owner’s range.
Are you baking this Christmas
Bakery supplier Aryzta Food Solutions has gotten into the festive spirit with the launch of its Christmas 2019 range
Gluten-free Stella is launched
The new beer product has been certified by Coeliac UK
Reese’s launches Halloween competition
American confectionery brand Reese's is aiming to get UK shoppers into the spirit of the Halloween season with an interactive competition and three new SKUs.
Glasgow 1770 springs into new launches
The Glasgow Distillery has expanded on its Small Batch Series with the Glasgow 1770 with three new additions that have been specially made for the spring.
Dr Pepper brings the ‘Lurve’ for Valentine’s Day
Drinks giant CCEP has unveiled a new Valentine's campaign for its Dr Pepper Cherry Crush variant complete with romance advice from 'Dr Lurve'.
Handy finger packs
SMALLER households and families are the targets for two new pack sizes of Cadbury Fingers from Burton’s Biscuit Company.
Head of category and shopper management...






































