Focusing on the farm
Pepsico has given its apple juice Copella a packaging redesign
Spending big on cheese
Cheese brand Seriously is set to benefit from a £2m marketing spend
Evolving with the consumer
Unilever highlights changing consumer preferences as key to its NPD programme
Ready for summer
CAPRI-Sun fans will have more options to choose from this summer
PMPs for petcare
Mars Petcare has expanded its price-marked pack range with the launch of three new PMPs
Mealtime all boxed up
HULL based William Jackson Food Group, the company behind Aunt Bessie’s, has launched Boxed, a new range of frozen prepared meals.
Laphroaig – Malt’s makeover
ISLAY malt Laphroaig has a new look. The updated packaging features a monochrome label and typeface that brand owner, Beam Inc, hopes will create...
Who’s to blame for the milk price crash?
The price of milk has been hot news for many months, not least because of protests by dairy farmers – who say they’re being paid less...
Scots staple goes veggie
Thanks to butcher Simon Howie, a veggie version of the square sausage will now be widely available across Scotland
All for nothing with Heineken launch
Heineken has launched its own alcohol-free beer
Supported by a £2.5m marketing investment, Heineken 0.0 aims to capitalise on consumer trends towards moderate alcohol consumption.
Premium...
Grabbing a piece of on-the-go
FERRERO has launched Nutella & Go in the UK following what brand owner Ferrero says has been huge success for the product in the...
Five flavours in the mix
Carr's Flour has launched a new cake mix range.
Fairy Skips the Soak with Power Spray launch
Household cleaning products firm Procter & Gamble aims to transform the stress of cleaning the dishes with its new Skip the Soak Power Spray.
Extra adds some bubble
A minty take on bubblegum is the latest flavour to join Wrigley’s Extra gum family. Launched to coincide with National Smile Month (20 May...
Tech driven promo from Glen’s vodka
GLEN’S vodka has started 2018 by embracing technology as part of a new campaign
Sanpellegrino unveils a new look
Sanpellegrino is out to drive up its presence across the UK's soft drinks market through a new look across its cans and the roll out of its Zero Sugar range.
