Walker’s Wee Shorties range becomes bigger
Walker’s Wee Shorties range becomes bigger with new launch
YOP accelerates growth through major rebrand
Drinking yoghurt brand YOP has unveiled its complete rebrand as parent firm Yoplait looks to build the brand up with its core audience groups.
A fresh start for frozen fish
Birds Eye has got rid of the Inspirations brand for its premium frozen fish range- bringing it under the Captain Birds Eye portfolio instead
Babycham is back
Brothers Drinks has acquired Babycham from Accolade Wines, with plans to relaunch the brand this year.
Nuts for nature
NATURAL Valley has extended its bar range with the launch of new Nut Butter varieties.
Ginsters on the ball
SAVOURY pastry brand Ginsters has become the English Football League’s official pasty, slice and sausage roll.
The partnership’s being marked by Ginsters’ biggest on-pack promotion –...
All for nothing with Heineken launch
Heineken has launched its own alcohol-free beer
Supported by a £2.5m marketing investment, Heineken 0.0 aims to capitalise on consumer trends towards moderate alcohol consumption.
Premium...
McVitie’s kicks off Great Biscuit Break
Global snacking firm Pladis has kicked off a new promotion for the McVitie's biscuit range with prizes up for grabs for both retailers and consumers.
Learn the #cansong with Heinz Beanz
KRAFT Heinz is aiming to remind the nation of its love for Heinz Beanz with a £4m campaign celebrating moments when Heinz Beanz make...
One stop advice shop
ZERO Waste Scotland is working with the Scottish Government to help the Energy Saving Trust provide advice to Scottish organisations on reducing energy, water...
Pot Noodle on sustainability mission
Unilever is trialling paper packaging for the most popular flavour of its Pot Noodle brand in a bid to cut its use of plastics and so be more eco-friendly.
Fabulous film promotion
PREMIER Foods is using a big British summer movie to promote its Cadbury Amaze Bites over the coming months.
The tie-in with Absolutely Fabulous: The...
Love lifts the spirit
WELL known Scottish publican, Don Lawson, has moved to fill a gap in the tonic market.
Kefir is here in a bottle pack
YEO Valley has expanded its Kefir range with the launch of a new drinkable pack format.
Unconform expands functional drinks range with new Smart Stick sachets
Functional health drinks brand Unconform has expanded on its range with the introduction of new Smart Sticks sachets.
New look for Dry January
Alcohol-free spirit brand Strykk has launched new packaging in time for ‘Dry January’.
