Baileys offers a Mint of a new Easter egg
Irish chocolatier Lir Chocolates has expanded on its Baileys Chocolate range for Easter with the launch of the Baileys Mint Chocolate Easter Egg.
Bazooka Candy rolls into the mallows category
Children's confectionery firm Bazooka Candy Brands has entered into the marshmallow category for the first time with new Juicy Drop Mallows.
Malibu brings people together
PERNOD Ricard has been encouraging consumers to get together as part of its latest campaign for coconut rum brand Malibu.
Running across social media platforms,...
Importing whisky to Scotland
ITALIAN malt whisky distillery, Puni, is making its Nova and Alba whiskies available in the UK through a deal with Magnetic Brands.
Soup for springtime
SALMON and new potatoes, a traditional menu for a spring wedding, forms the basis for New Covent Garden Soup Co’s one-off flavour for May....
Pooch pouch
PEDIGREE Puppy Tasty Bites is a new treat designed specifically for puppies.
The chicken flavoured treat has been developed by Mars Petcare in response, it...
Man makeover goes close to the ridge
IT’S for you, young man! The new look McCoy’s bag has been designed with youthful male shoppers in mind. It’s intended to look modern...
Fifty not out
NUTELLA is 50 years old this year and the brand, owned by Ferrero, promises a raft of promotional activity through its spread’s landmark year.
The...
A whiskey RTD
Irish whiskey Jameson has entered the premix market with the launch of new RTD cans.
The new range comprises two variants, Classic Cola and Ginger...
Adding a bit of colour
FLORETTE has added a burst of colour to the salad fixture with the launch of a new Rainbow Crunchy variant.
Make a date with Oriendi
Date based sauce and marinade range lands in the UK
A NEW range of cooking sauces and marinades made from a base of fresh dates...
Big cheese gets bigger
STRESSING its natural credentials can help retailers grow their cheese snack sales, says Judit Palfi, brand manager at Cathedral City Snacking.
Filling the gluten gap
WITH 20% of UK shoppers now buying gluten-free products, according to Mintel research, a growing number of shoppers are looking for sweet and savoury...
New recipe rollout
PREMIER Foods’ plant-based flapjack range has a new look and flavour thanks to a packaging overhaul and reformulation.
Sprite light – Calories reduced
CCE has swapped some of the sugar in regular Sprite for stevia, reducing the calorie load by 30%. The new packaging carries the messages:...
Leave a mark on off-sales
Diageo puts its weight behind PMPs with the roll out of six new packs in its spirit-based RTD range
SPIRITS giant Diageo has relaunched its...



































