Fast relief
SENSODYNE toothpaste has a new formula and a new pack, with both changes being supported by a TV marketing campaign.
Sensodyne brand manager Olivia Shishmanian...
Soopa Hooch rolls out to Asda stores
RTD brand Soopa Hooch has secured a new listing in Asda locations across the UK for its Blue Raspberry and Cherry Cola variants.
Daily bread – informing kids of the benefits of a nutritious breakfast
KINGSMILL’S Breakfast Squad initiative is designed to help children understand the benefits of a nutritious breakfast. More than 680 schools across Britain will receive...
Merger sees more in the range
MAXXIUM has added a range of Beam Suntory drinks to its portfolio.
Following the Beam Suntory merger, single malt Scotch whiskies Achentoshan, Bowmore and Glen...
Adding tradition to on-the-go
FEEDING demand for on-the-go snacking products has been top of the Burton’s Biscuit Company agenda for its recent sweet and savoury biscuit launches.
Its snack...
Good growth in small packages
Unlike confectionery and crisps, where large packs are gaining ground, smaller seems to be better when it comes to cigar category growth.
Pot Noodle unveils new Block Noodle pack format
Quick meals brand Pot Noodle is set to tap into the demand for more convenient evening meal opportunities with its new Noodle Blocks format.
Ready for the fridge
LAGERS from Belgium and America have been brought to the UK off-trade by C&C Group in fridge packs.
Weetabix comes home
Weetabix has launched a larger pack format for its On The Go drink, which the brand reckons should appeal to busy families looking for convenience in the morning.
Win a share of £20k with Jam Shed competition
Australian wine brand Jam Shed is offering consumers the chance to win a share of a massive £20,000 as part of its latest on-pack promotion.
The biscuits that shook up breakfast
SINCE their introduction in 2010, breakfast biscuits have been a game changer. Created by Mondelez International to appeal to the one in three people...
NPD crucial says giant
IT’s a complicated time in the bread market says bakery giant Warburtons. Price cuts in supermarkets and the rise in snacking and on-the-go consumption...
Pernod boxes up for Christmas
Pernod Ricard launches the first bag-in-box format in its portfolio with Spanish wine brand Campo Viejo's new Winemakers' Blend bag-in-box.
Ribena introduces new Summer Fruits flavour
Soft drinks brand Ribena has unveiled a new Summer Fruits variant to its range in a bid to match demand from consumers across the UK.
Ben & Jerry’s unveils new ice creams inspired by bakery treats
Ice cream brand Ben & Jerry's has introduced two new flavours inspired by classic bakery treats in its two "most indulgent" pints yet.
Cheestrings set to mix it after school
CHILLED foods specialist Kerry Foods is adding to its Cheestrings brand portfolio with the launch of Scoffies, a range of three-in-one snacks designed to...
