Mixing it up
SHS Drinks has revamped its WKD cocktail can range with new-look packaging and an updated name
Light addition
ALPEN has launched a new variant to its range of Light cereal bars – Salted Caramel.
Innovation drives chocolate forward
AN increasing number of chocolate lovers prefer blondes, if category growth figures are to be believed.
Hydrating with the heroes
Actiph Water has brought some star power to its packaging through a new superhero team-up.
Priced for convenience
OATCAKE brand Nairn’s has introduced price-marked packs specially for c-stores.
Sport and Vinegar
BURTON’S Biscuit Co has given its Fish ‘N’ Chips Salt & Vinegar snack brand a packaging refresh, to coincide with the busy sporting calendar of the next few months.
Big breakfast challenge
Weetabix Protein has been inviting families across the UK to take part in a virtual running initiative in a bid to get people moving during the coronavirus crisis
Going beyond seasonal sales
ICE cream and summer may be synonymous for some consumers, but if the seasonal link can be split then there’s a year-round opportunity to be had.
All that glitters is gold with new J20
Britvic is set to relaunch its J2O Glitterberry, a grape, cherry and winter spice flavoured drink that is fused with edible gold glitter
New flavours go on screen
INNOVATIVE flavours are the lifeblood of the snacks market according to popcorn brand Butterkist, which plans to spend £3m to put its new range...
£3.5m push for frozen brand
GERMAN confectionery company Coppenrath & Wiese is set to develop the branded frozen desserts category during 2013 with a £3.5m brand marketing campaign and...
Caramac launches new sharing bag
Nestlé Confectionery has unveiled a new launch for Caramac which heralds a move away from a bar format for the first time in its...
Sparkling low alternative for gin fans
GIN brand Gordon’s has created two ultra-low-alcohol gin and tonic flavoured sparkling drinks
Happy 140
BAKERY brand is celebrating its 140th birthday with a touch of gold.
The celebratory flash has been added to Warburtons products including loaves, crumpets and...
Opportunity in meat free
MEAT-free products should take pride of place in c-store FTG chillers, Quorn has suggested.
The firm, which boasts an on-the-go snacking range that includes meat-free...
Fresh look for heritage brand
GORDON’S Gin has a new look. Brand owner Diageo has rolled out new packaging across the Gordon’s range, in a bid to position the gin as a premium brand.
