Panasonic joins the circus
The promotion is designed to engage with core battery users by getting them to create their own online Cirque du Soleil show, and invite their friends or family to watch via social media
Untameably new
BACARDI has updated its packaging for the first time in over a decade.
The makeover includes the introduction of a new bottle and a return...
DIY muesli
Cereal firm Alpen has launched a new Alpen Create range
Start spreading Boost’s news
Exclusive to independent retailers, the new on-pack promotion is running now across Boost Original and Original Sugar-Free 250ml cans
Muffins go on a roll
GOOD things come in small packages, apparently.
Mintel research on the UK cake market shows volume sales of small cakes grew by 19% between...
Raspberry on a roll
AS part of its Cake on the Go range, Premier Foods has launched a twin-pack of Cadbury Mini Rolls in a raspberry variant.
Head of...
Irn-Bru strikes Gold in new consumer campaign
Scottish soft drinks brand Irn-Bru has kicked off a one-of-a-kind promotional campaign that offers consumers the chance to win a truly unique prize.
Rare release adds some colour to baking
HOME baking brand Dr. Oetker has released a multicoloured addition to its Chocolate Chips range with the launch of Unicorn Chips.
Birthday revamp – Ski marks 50th anniversary
SKI is celebrating its 50th anniversary with a revamp, digital marketing campaign and new flavour of mousse, pictured.
To take advantage of the growth...
Swizzels hops into the Easter market
Confectionery brand brings back its seasonal sharing tub
CONFECTIONERY firm Swizzels has re-launched its Easter Mix tub, filled with household names including Love Hearts, Parma...
Grown-up impulse choice
THE team behind flavoured milk brand Yazoo reckons there’s a lot about the products that many retailers might not be aware of.
Quoting 2014 IRI...
Amateur chance to live the dream
BUDWEISER has launched the hunt for the greatest amateur goals in Britain.
The Dream Goal competition challenges amateur footballers to submit videos of their...
Making a mark on the shelf
WHILE retailers need to keep an eye on profit margins, a PMP will help to increase impulse purchases, encourage repeat custom and ultimately drive stock through more quickly.
IVG unveils innovative new vape devices
British vape brand IVG has unveiled its latest piece of innovation in the vaping category with its new IVG Smart 5500 devices.
CBD beer is here
The much-debated health benefits of CBD oil have seen it included in a whole range of products.
Scots biscuit giant gets set to celebrate
WHILE many biscuits firms and brands talk about a taste of tradition the Scottish company Tunnock’s reckons it has a stronger reason to do...
