Capri-Sun new legoland promotion

Two trips for the price of one with Capri-Sun

COCA-Cola Europacific Partners is building on the partnership between its Capri-Sun brand and theme park operator Merlin Entertainments.

Learning lessons with Healthy Living Programme

A healthy breakfast doesn’t just set you up for the day… it can also set you up for life.
Claire Hooper

Hooper takes on Calbee role

CALBEE UK has appointed a new marketing director.
avocado on toast

Catchers of the rye

With wellbeing high on the agenda, people will be looking to make healthier but affordable choices, reckons Mark Frossell, referring to the Baker Street brand.
Can of Yeastie boys

Crafty Arrangement

WORLD beer and cider firm KBE Drinks has entered into a new partnership with craft beer brand Yeastie Boys.
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Border difference

BORDER Biscuits has expanded its NPD team following a raft of new launches. “We are continuing to perform well in the premium biscuit market...

Snacks could spread more

SNACKING cheese commands 19% of the cheese market in the UK and is continuing to grow, says Mondelez International. And it says, quoting Nielsen, that...

Promoting plant power

HEALTH is at the forefront of activity for Flora this year. The latest product from the brand is the dairy-free variety Flora Freedom. Its Powered by...
Kingsmill 50/50

Allied committed to fibre

UK consumers aren’t getting enough fibre in their diet, but some brands are taking steps to try and improve this.

Big names say it’s time to go big

MEN aged between 18 and 45 are being targeted in a Heinz Big Soup promotion on Talksport radio. The Go Big or Go Hungry campaign...
Crooked Moon

Fruit soda with a kick

DRINKS brand developer Global Brands has introduced three alcoholic sodas from Crooked Beverage Co to the UK.
milk, convenience stores, c-stores,

How low can it go?

A few years ago newspapers carried the story that discounted beer prices in the main supermarkets meant that the drink was in some cases...

More tastes form the US

EMPIRE Bespoke Foods has secured a deal with US cereal producer Malt-O-Meal (MOM) which will see the firm distribute its cereals on this side of the Atlantic.
Frubes-Try-Me-Frozen

Summer chill out

Frubes ‘Try Me Frozen’ campaign returns this summer, encouraging families to try the brand as a healthier alternative to ice cream
bebeto halloween sweets

Sweets go spooky

Kervan Gida is ready to treat UK consumers to some spooky Bebeto treats this Halloween.
nutella jars

Brunch big business for spreads

APPETITE for brunch is only growing, giving retailers and brands the chance to generate some incremental sales.