Lucozade Alert unveils new fruity flavour duo
Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
A marked expansion
SEABROOK Crisps has been beefing up its PMPs range with the roll-out of new packaging for the brand.
Frazzles and Chipsticks flip over a new look
PepsiCo has unveiled a new look across two of its Smiths budget snacks range – Chipsticks and Frazzles – with a bigger pack size for Frazzles.
Express ads aim to train consumers
IBUPROFEN brand Nurofen’s new £5m ad campaign aims to underline the product’s claim to work faster than other pain killers – including own-brands.
The multi-channel...
PMPs can shine in turbulent economy
The price-marked pack offers retailers one way of signalling value to customers, and some of the biggest brands in convenience have suggested shoppers will be key to success in 2021
Sweet prices
SKITTLES and Starburst have been put into price-marked packs.
Brand owner Wrigley said that more than two thirds of shoppers buy PMPs in c-stores and...
Barr goes Xtra limited this summer with new Irn-Bru flavours
Barr is banking on some exotic efforts to drive up soft drinks sales this summer with two limited edition flavours for Irn-Bru Xtra.
A new kind of energy
ENERGY drink brand Rockstar has added two new flavours.
The zero-sugar Rockstar Revolt comes in 500ml cans in Killer Citrus and Killer Cooler varieties.
Adrian Troy,...
Mini Babybel has big heart
Bel UK has released limited-edition Comic Relief packs of Mini Babybel that donate 5p to Comic Relief for every one sold .
Organico feels a crunch with new sweet biscuits range
Organic foods company, Realfoods by Organico, has launched into the sweet biscuits market with a trio of new crunchy biscuits made using natural ingredients.
Retailers influence new price
FEEDBACK from retailers convinced P&G that it should put its best selling Flash SKU in a PMP, the firm said.
Instant solution
Known for its noodles, Mr Lee’s Pure Foods has launched a range of instant congee.
The round pound wins
Shoppers continue to love the round pound and Matt Smith, marketing director for Tayto Group, reckons the format will play an important role this Christmas.
Fresh packs for the freezer
FROZEN specialist Birds Eye has introduced bright, colourful new packaging across its Steamfresh range
Power up energy sales with new PWR-BRU flavour
Scottish energy drinks brand PWR-BRU is set to bring some extra power to retailers this summer with the rollout of its new Dynamo Fruit Punch flavour.
Surf washes up a new look
Laundry detergent brand Surf has unveiled its new "Joy-Infused" rebrand for its liquid and capsule range, complete with new mood-boosting scents.
