Wall’s NPD on a roll
WALL’s Pastry will hope consumers are willing to get themselves in a bit of a pickle, with the launch of the brand’s latest sausage roll NPD.
Mentos bolsters Discovery launch in new campaign
Perfetti Van Melle is set to build on its new launch Mentos Discovery with a new marketing campaign running for three months over summer.
Tomintoul builds Cask Finish range with European wine
Cairngorms produced single malt whisky Tomintoul has built up its non-age statement series with the launch of three new wine cask finishes.
Zero Cherry adds new instant options
COCA-COLA Enterprises reckons it can appeal to a new wave of young adults by adding to its growing Zero range with the launch of...
Cadbury unveils new Dairy Milk Iced Latte flavour
British chocolate brand Cadbury is set to turn up the cool for the summer with the launch of its new Cadbury Dairy Milk Iced Latte flavour.
Walker’s Shortbread unveils its Christmas range
Walker's Shortbread has unveiled its new range of indulgent festive treats for this year, offering up some ideal gifting options or self-treats for shoppers.
All for nothing with Heineken launch
Heineken has launched its own alcohol-free beer
Supported by a £2.5m marketing investment, Heineken 0.0 aims to capitalise on consumer trends towards moderate alcohol consumption.
Premium...
Star turn for beer brand
CATALAN lager brand Estrella Damm has launched its 2018 marketing campaign by bringing a bit of Game of Thrones magic to the shores of the Mediterranean.
Jaffa Cakes embraces Asian flavours with new Yuzu Lemon variant
Snacks giant pladis has introduced its latest flavour innovation for the Jaffa Cakes brand with the new Yuzu Lemon variant.
Faff-free falafel
Falafel firm Dina Foods reckons that its range is perfect for retailers looking to offer varied food to go
A love of baking is driving premium
Home-baking brands enjoy growth driven by increasing interest in crafting cakes at home
Sweet price for Chewits
CHEWY sweet brand Chewits is price-marking two of the sharing bags in its Chewmix ranges at £1, in response to demand for big-night-in, sharing...
Doritos drives up sales with Formula 1 promotion
Snacks brand Doritos has unveiled its first promotion as part of its partnership with Formula 1, offering consumers the chance to win £10,000.
Spirit of home
BEER may be seen as a big-night-in staple but many spirits firms have been arguing for some time that retailers shouldn’t underestimate the growing...
Maturing in the market
SCOTTISH cheddar brand 1057 has its eye on the convenience channel. The brand has been in discussions with wholesalers and symbol groups in a bid to raise awareness of the opportunities that stocking a premium, local cheese can open up.
Mars in the party mood
TWO of Mars’ chocolate brands have been extended into celebration cakes. Galaxy and M&M’s are now available for birthdays, leaving parties and any other...
