Lagerita, from The Drinks Bureau, combines lager with margarita and has been launched in time for BBQ season.

The Drinks Bureau launches Lagerita

Fun RTD cocktails maker The Drinks Bureau is shaking things up with the UK’s first canned alcoholic Lagerita in grocery – with lager meeting margarita in "one seriously refreshing" can.
Boost Energy is available in a range of formats.

Flexibility over energy category pays off, says Boost Drinks

Energy firm Boost Drinks offers insights on ways convenience store retailers can make the most of the category through consumer trends and behaviour.
Golden Wonder Animal Adventures

Golden Wonder goes wild

THE latest snack from Golden Wonder, Animal Adventures, has been created to offer consumers a lighter snack, says marketing director Matt Smith
Promotional image for Madri Excepcional 2025 summer campaign with two women working on a DJ set whilst dancing, a person holds a Madri pint glass in the foreground with beer inside the glass.

Madrí Excepcional celebrates the Soul of Madrid in new TV campaign

Spanish-style lager brand Madrí Excepcional is back on TV screens with a new ad that aims to celebrates 'The Soul of Madrid'.
Pack shots of Monster Energy Oscar Pistari cans.

Monster Energy unveils new Oscar Piastri cans

Energy drinks brand Monster Energy has unveiled two new limited edition cans featuring Formula One driver Oscar Piastri.
Pack shots of Days Lager cans.

Days Lager launches new and improved recipe

Alcohol-free lager brand Days has unveiled a new and improved recipe for its 0.0% ABV Lager in time for the ucpoming summer months.
Lucozade bottles

Win with Lucozade

SUNTORY Beverage & Food has launched the first-ever on-pack promotion to run across its Lucozade Zero range, with a price guaranteed with every entry.
Selection of Christmas gifts for pets

A four-legged festive treat

Gifting for pets is big business
A plate of Katsu Curry is next to a Potts' can of the curry sauce with ingredients lying around the pair of them.

New look brings Potts’ tins to the forefront

Artisanal canned sauce brand Potts' has reported an increase in the sales of its aluminium canned format following a redesign in 2025.
a packet of oreo raspberry twist biscuits

Oreo launch aims to bring families into the store

Reporting that 50% of Oreo fans are under the age of 45, Mondelez International said the brand is playing a pivotal role in recruiting new shoppers by appealing to families.

Charity beer gets a big listing

Brewgooder expands its Asda footprint bringing more wells to Malawi ONE of the first suppliers to take part in Asda’s social enterprise supplier academy has...
Mug Shot World Cup special flavours

A world in a mug

CONSUMERS are increasingly willing to experiment with more adventurous flavours from around the world
Promotional image of the collaboration between Oreo cookies and BTS.

Oreo unveils new BTS cookie collaboration

American cookies brand Oreo has teamed up with K-pop sensation BTS with its new limited edition brown-sugar pancake cookies.

Filshill snaps up Eldorado

GLASGOW-based wholesaler JW Filshill has acquired beer, wine and spirits wholesalers KB Agencies, snapping up Eldorado Tonic Wine in the process. The tonic wine brand,...
60a_tmb_0914

Cash in on party spirit

Beers and other drinks may be prominent but spirits add up to a load of night-in sales says Diageo THE UK economy may be showing...
Pack shots of Erdinger Weissbräu Brauhaus Helles lager bottles.

Erdinger launches new Helles Lager in UK

German beer brand Erdinger Weisbräu has rolled out its Brauhaus Helles lager variant to the UK, expanding the options for worldwide beer on shelves.