Marketing blitz for ElfBar
Disposable vape brand ElfBar has launched its first outdoor advertising campaign in the UK.
NPD coming soon
Nature's Finest is hoping to tap into increasing demand for healthier snack options, teasing a programme of NPD to come later this year.
PMPs fuel crisp growth
PRICE-marked packs are driving growth in crisps and nuts, according to Guy Harvey, impulse controller for PepsiCo.
Ben Lomond Gin tees off at The Open
Ben Lomond Gin has marked the start of The 152nd Open golf tournament with the launch of Ben Lomond The Open 2024 Special Edition gin packs.
New packs of nutrition in Cheerios makeover
Cereal Partners UK has unveiled the revamped packaging for Cheerios to help highlight the nutritious nature of the cereal found inside.
Barr banks on oat drinks
AG Barr has bought a 60% equity stake in Moma Foods Limited to become a major shareholder of the plant-based milk and porridge oats brand.
British pride leads souper campaign
BRITISH farmers and ingredients are taking a starring role in soup firm Crosse & Blackwell’s new advertising campaign.
Its latest TV ad, on screens this...
Coconut is back in town
Kinder Bueno Coconut is returning to the grocery, impulse, and convenience channels for the first time since 2017.
Big breakfast challenge
Weetabix Protein has been inviting families across the UK to take part in a virtual running initiative in a bid to get people moving during the coronavirus crisis
Credit to the crunch – New croutons for Heinz
HEINZ has a new range of crunchy croutons designed to complement its soups. They’ll be manufactured, marketed and sold under licence by Chaucer Foods,...
Tasty growth for food to go
Three-year forecasts show profit rise but warn of fall in market share for c-stores
KitKat invites consumers to Share in a break
Chocolate wafer bar brand KitKat is encouraging consumers to "break better" with its launch of KitKat Sharing Bars, ideal for sharing during gatherings.
High energy – Launch of new Energizer variants
ENERGIZER is bringing two new varieties of battery to the UK.
Energizer Ultra+ and Energizer PowerSeal both promise a working life of up to 10...
Cookies and cream – Fredericks Dairies joined up with Oreo
INDEPENDENT ice-cream manufacturer Fredericks Dairies has joined up with Oreo to launch the brand’s first UK ice-cream line. The Oreo Cones Four Pack started...
Breakfast is booming
St Pierre Groupe says category growth is good news for convenience retailers
BREAKFAST has changed. Evolving perceptions around mealtimes and the growing popularity of breakfast...
Drinks making their mark
CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...
