Butterkist defies gravity with new Wicked promo
KP Snacks popcorn brand Butterkist has teamed up with Universal Pictures for celebrate the launch of the new film Wicked with a new on-pack promotion.
Spreading value with price marks
Price-marked packs are performing particularly well across butter and spreads brands.
Wagon Wheels are rolling into c-stores
The new packs are aimed specifically at the convenience channel, and are available in cases of four counter display units
A new fragrance from Flash
P&G’s homecare brand, Flash, has added two new scents to its Liquid-Gel range.
Flash Liquid-Gel, launched in July 2013, is designed to be a versatile...
Clear caps for green milk
ALDI has removed coloured milk caps across its milk bottles in a bid to improve the recyclability of its products.
Fox’s plots a new future
MIX one conversationally very confident panda, £10m worth of marketing support, a new umbrella branding strategy, a catchline that’s designed – in more ways...
Some crafty new brews
NORTH Yorkshire brewery, Rooster’s Brewing Company, is set to launch six new small-batch beers following an £850,000 investment in a new brewery and taproom.
Boxing clever with biscuits
Shoppers like to trade up at Christmas and buy premium products, according to biscuit firm Fox’s Burton’s Companies.
Afternoon is time for delights
Scottish consumers like sweet and savoury treats in the afternoon, according to a survey commissioned by Lanark-based biscuit manufacturer Border
A new star of gaming
Rockstar Energy has teamed up with Xbox to launch an on-pack promotion for the release of new game Gears 5 .
Cut above
A distillery in Royal Deeside has created the world’s strongest gin, with an ABV of 77%.Â
Cheeky Panda launches Festival Bundle
The Cheeky Panda is out to keep festival goers sustainable this summer with its new Festival Essentials Bundle, which includes the brand's personal care goods.
Heat-not-burn to fire up sales
Popularity for smoke-free nicotine products has been heating up across retail lately, making them key additions to any store owner’s range.
Rum pa-pum-pum
Malibu has released a limited edition festive bottle to encourage consumers to pick it up over Christmas
Cash in on home offices
WORK from home orders may be a thing of the past, but for many, the pandemic has ended daily commuting for good.
Diet Coke competition brings getaway prizes
Coca-Cola Europacific Partners is giving consumers the chance to win a Kate Moss recommended countryside getaway in its latest competition for Diet Coke.
