Facelift for a wild brewery
INDIE brewer The Wild Beer Co has overhauled its packaging following a £500k investment in a new canning line.
Ginger beer meets IPA
The new brew combines Crabbie’s Alcoholic Ginger Beer with a Red IPA from Sadler’s Ales.
Chocolate going nuts
FLAVOURED milkshake brand Yazoo has launched a new limited edition flavour: Choco-Hazelicious
Popworks unveils Bridget Jones packs for new film
Snacks brand Popworks has rolled out its first ever on-pack promotion in partnership with upcoming rom-com film Bridget Jones: Mad About the Boy.
Guinness sponsors Six Nations
The tournament will be known as the Guinness Six Nations from this year
20s pack for Sterling Leaf Wrappped
JTI has launched its Sterling Dual Capsule Leaf Wrapped in a new 20s format.
Deal shoppers in to boost takings
DINNER parties may be on the up and up. But it’s also clear that many Big Nights In, perhaps especially those involving sports watching,...
Wemyss Family Spirits unveils return of Velvet Fig series with a 12 Year Old...
Wemyss Family Spirits has announced the return of its much-loved Velvet Fig expression, but with a 12 Year Old age statement for 2025.
Young’s expands Chip Shop range with Extra Large Haddock fillets
Frozen fish brand Young's has expanded on its Chip Shop range of products with the introduction of its new Extra Large Haddock fish fillets.
JTI Develops new app for retailers facing TPD2 changes
JTI has created a new app featuring a barcode scanner and fingerprint sign-in, shopping list, margin calculator and training modules.
Launched in June, the roll-out...
Brioche is for back to school
Brioche Pasquier is offering a special back to school competition on its packs of Pitch, where prizes include a family trip to Center Parcs
Azera adds best buy
NESCAFE Azera has updated last year’s TV ad to include the brand’s recent Best Buy accolade from consumer magazine Which?
Alongside the TV campaign,...
Springing into premium drinks
Soft drinks firm Fentimans has released a new fruity product to add to its premium portfolio
Skittles launches new Citrus flavour for the summer
Confectionery giant Mars Wrigley has brought a bold new twist to the Skittles brand with the launch of Skittles Citrus into the category.
Looking fit on shelf
FITNESS bar brand Premier Protein has launched in the UK.
Premier Protein – which has been available in the US and across Europe – lands on British shores with three flavours on offer.
Bags of new candy choice
IT’S not only chocolate that enjoys a spring in sales around Easter time.
According to Swizzels, sugar confectionery also sees a boost and it says...
