Saying cheese
DAIRY Crest is relaunching Cathedral City, Britain’s biggest-selling branded cheese.
The relaunch includes a new packaging design, new product development and significant marketing support.
Marketing...
7up gets original makeover
A new look for 7up Free, stressing the originality of the brand, launched last month. The multi-channel campaign, called #FEELSGOODTOBEYOU, gives the soft drink...
Dairy family to expand
STIRLINGSHIRE-based Graham’s The Family Dairy says its sales and distribution growth in recent years means that almost half of Scotland’s households purchase one of...
Kids’ stuff – ‘My market’ interview with Sarah Burrow
Britain’s sales and marketing professionals explain how they see the convenience scene
This issue:
Sarah Burrow, marketing director, international confectionery, Bazooka Candy Brands
You’re very involved in...
Keeps getting better
Carlsberg has overhauled its flagship Danish Pilsner beer with a series of ‘betterments’ that are designed to improve the consumer drinking experience .
Life beyond the cracker
FOLLOWING what its brand owner says was significant success in its marketing work over Christmas, Primula is to continue encouraging its buyers to use...
Cheese brand spreads out
LUNCHBOX staple Dairylea has added two new flavours to its tubs of spreadable cheese. Mighty Mature and Springy Onion, both made with all natural...
Quality and value come in All Rounders
Golden Casket unveils a major update to one of its beloved lines, aligning it with its more premium brand and reflecting the current economic market.
Celtic cider
MAGNERS parent firm C&C Group has teamed up with online drinks retailer Flavourly for the launch of a special-edition Celtic Lisbon Lions pack.
Rock me like a…
Brand owner Burton’s Biscuit Company has launched Wagon Wheels in a new on the go format
A frenzy of new flavours
HARIBO has brought back its limited edition Frenzy range, offering a summer twist on its Starmix and Tangfastics flavours.
Now in its third year, this...
Cereal gets even nuttier
KELLOGG’S has reformulated its Crunchy Nut cereal, boosting the brand’s nut content by one quarter.
New liquid a winning formula
The new liquid is said to make use of ‘Lift Action Boost’ technology, delivering what owner P&G described as Fairy’s “best-ever grease cut”.
Branded minis win ice cream sales
MARS Ice Cream says it expects to achieve significant growth in 2014 after ending 2013 as the fastest-growing producer of wrapped hand-held (WHH) ice...
Summing up home choice
Figures reveal potential of snacks
Hobnobs a hit
THE McVitie’s Hobnobs Nibbles range just got bigger thanks to the roll out of a new Hazelnut flavour.
