Showing the price is right
Brand extensions and price-marked packs set to be part of the Swizzels strategy for sales growth in 2016.
PRICE-MARKED packs have become increasingly important for...
Peroni shakes up segment with new can format
Premium lager brand Peroni Nastro Azzurro has shaken up the segment with its new 330ml 'stubby' can format in a bid to appeal to more young adult shoppers.
Condiments of the season
CHRISTMAS isn’t Christmas without a fine selection of cheeses and chutneys
Sweet treats for Veganuary and beyond
Sweet treats brands Swizzels and Lazy Day Foods have been highlighting their vegan options that are available for Veganuary and beyond.
Take stock of festive spirits
Convenience retailers can boost their alcohol sales by stocking trending spirits as gifts and a range of celebratory drinks, Diageo has said.
Team up for National Spritz Day
Two non-alcoholic brands have teamed up in time for National Spritz Day to offer consumers an alcohol free way to partake in the day.
Fox’s plots a new future
MIX one conversationally very confident panda, £10m worth of marketing support, a new umbrella branding strategy, a catchline that’s designed – in more ways...
Text to win prize toys
THE latest on-pack promotion on McVitie’s biscuits offers shoppers the chance to win a cuddly character from the firm’s Sweeet TV ads.
Marketing director of...
Walker’s NonSuch offers safe toffee gifting
Stoke-on-trent toffee brand Walker's NonSuch has encouraged retailers to stock up on gifting options without seasonal packs to support sales the whole year.
Heinz builds Pasta Sauce range inspired by TikTok trends
Heinz has taken inspiration from culinary trends across TikTok with its new range of Pasta Sauces, aiming to make the latest foods trends more accessible.
Galaxy boldy goes to a new look – revival of its classic strap-line
GALAXY has a new look to accompany the revival of its classic strap-line: “why have cotton when you can have silk?”
On August 11...
New format for Carabao
CARABAO has launched a new 500ml PET bottle format covering the brand’s entire core range.
Chilled coffee on the up
ARLA Foods, the firm behind the Starbucks range of milk-based chilled coffee drinks, has released figures which suggest the category is enjoying strong growth.
Rise and shine coffee campaign
IT’S the one of the toughest decisions to be made at the breakfast table, whether to have tea or coffee to kick start the...
Aryzta extends its baked goods offer
Firm provides a bakery solution for c-stores
BAKERY brand Aryzta Food Solutions has launched a new range, which it reckons will help retailers tap into...
New in the Doghouse
LONDON-based Doghouse Distillery has launched its first aperitivo.
