Setting up to sparkle and fizz
THE nature of retailing drinks for Christmas and New Year has changed remarkably over the years.
For a start we’ve had the wine revolution in...
Leftovers campaign launched for Christmas
PICKLE brand Branston is launching a £1.3m ‘Leftovers Day’ campaign to inspire consumers to get creative with their leftovers on Boxing Day.
The activity, which...
Cadbury unveils healthier snacking with Brunch Light
Mondelēz International has unveiled its latest HFSS compliant snack with the launch of Cadbury Brunch Light in a bid to cater to a rising consumer demand.
JW ode to joy
Having spent 15 years encouraging its consumers to keep walking, Johnnie Walker now wants to them go further with joy.
The whisky brand’s new campaign,...
Terry’s offers shoppers the chance to win £10k in new campaign
Chocolate brand Terry's is offering consumers to pocket £10,000 in cash as part of its new summer campaign to drive up opportunities for gift sales.
Three for the pot – Scotty Brand
SCOTTY Brand, the food range that started with Scottish potatoes and vegetables, has extended its portfolio with the introduction of three Scotty Brand Fresh...
Back by popular demand
SINGLE-serve hot drinks pod brand Tassimo has added Costa Vanilla Latte to its range.
Trialled in 2015, it has now been launched as a permanent...
Brand giant moves to let the sunlight in
FOR the first time Unilever UK has advertised its corporate umbrella brand on television.
During a prime time X Factor advertising slot, the company took...
Organic NPD for Cheerios
Nestle has expanded its Cheerios range with the launch of new Organic Honey and Chocolate Cheerios
Advertising for more gin growth
Premium gin brand Whitley Neill has launched a new £1.4m advertising campaign for the run up to Christmas
Fresh new look for baby food brand
Cow & Gate Food has a new look following a redesign across its baby food portfolio
Olbas let’s you breathe easy on winter sales
Lanes Health has highlighted its Olbas range of remedies as being good for c-store retailers to stock to help customers suffering with winter colds.
A year of celebration
DESSERT brand Ambrosia is celebrating its 100th anniversary with a year long on-pack promotion giving away 1,200 prizes.
The a new Ambrosia website is...
The great vegan bake off is here
Bakers have a new free from alternative to choose from, following the launch of Vitalite’s new dairy free vegan baking block.
Brits eat the most treats
BISCUITS are a UK national treasure, according to Pladis.
And it says with more than 99% of households buying biscuits ever year, Britons have the...
Start spreading Boost’s news
Exclusive to independent retailers, the new on-pack promotion is running now across Boost Original and Original Sugar-Free 250ml cans
