The best medicine
The correlation between laughter and pain tolerance is being explored by a new campaign by Panadol
Sykes is back on the beer
Melanie Sykes has filmed a new campaign for Boddingtons 20 years after she first appeared in the beer brand’s adverts.
She said: “The first ad...
Jam Shed blends red wine and cola in a can
Wine brand Jam Shed is set to reinvigorate the RTD sector with the launch of its new Jammy Red Wine X Cola canned cocktail serve.
Juicing up – Healthy drink choices at lunchtime
HEALTHINESS is a significant issue for packed lunches and not just for schoolchildren, plenty of adults consider wellbeing when they’re making up their own...
Beer is racing ahead
A documentary series which tells the story of The Flying Kestrel – a dilapidated 1930s Riley Kestrel car which was restored to its former glory – is at the heart of Kestrel Beer’s latest marketing campaign
Aiming for the two thirds
ACCORDING to Britvic two thirds of on-the-go soft drinks sales are recorded between March and October.
And it has revived its Taste of Summer promotion...
New Despicable Me and Disney Pez dispensers roll to World of Sweets
World of Sweets has urged retailers to stock up on its new Pez dispensers including its new Despicable Me range ahead of the new film's release.
Cheez-It unveils new flavour with Cheese & Smokey Bacon
American snacks brand Cheez-It has introduced its new Cheese & Smokey Bacon flavour to the UK, rolling out here before any other country around the globe.
Bavaria adds fruit
ALCOHOL-free beer brand, Bavaria, has added two new flavours to its range of low- and no-alcohol beers.
Its 0.0% Fruit Rosé is a summery...
Oversupply hits growth
Solid year for dairy brand
THE last few years have seen many changes in the milk industry across Europe and one of the success stories...
Shining bright on the shelf
Quintessential Brands has given its Greenall’s RTD range a colourful packaging revamp in time for the summer .
Are you baking this Christmas
Bakery supplier Aryzta Food Solutions has gotten into the festive spirit with the launch of its Christmas 2019 range
A little salt to go a long way
THE golden opportunity of adding salted caramel to the range has not been lost on those responsible for Wispa NPD.
Some magic confectionery
Jelly Belly Candy Company has cast a spell on the confectionery category with a redesigned and expanded range of Harry Potter products
Torabhaig Skye whisky unveils fourth expression
Isle of Skye single malt whisky brand Torabhaig has unveiled its fourth expression in its Legacy Series of drams with the Sound of Sleat.
Shortbread’s coming home
FAMILY firm Walkers Shortbread is marking Scotland’s Year of Homecoming with a special range focusing on key events and locations of the country’s big...
