Spreading to another aisle

REACHING for fixtures it has never reached before, Muller has launched its first spreadable product into the UK butter market.
Fridge Raiders

Japanese inspiration

Kerry Foods has looked to the east for inspiration for its latest Fridge Raders launch.
Vegan Flavour Cheese Crisps

Cow-free cheese

CHEESE and onion is one of the most popular crisp flavours in Britain, but it isn’t always suitable for vegans. But thanks to Kettle Chips, consumers can now enjoy its ‘Sheese’ & Red Onion crisps while safe in the knowledge that they are fully vegan.

Proposing a toast

Kingsmill aims to help consumers find new possibilities for a breakfast favourite Bread has been a staple of British households for as far back as...

Mentos opens up to sharing

Perfetti Van Melle is set to grow the opportunity for confectionery sharing as the firm rolls out new Pouch Bags sharing packs across the Mentos brand.
A Lindt Pistachio Easter Egg lies on its back against a green background with Lindt Pistachio Truffles in a bowl to the left of the box, with a wooden spoon holding the truffles above the bowl, a flower to the bottom right of the image and a wide wooden tray at the top right.

Lindt captures Dubai chocolate trend with new Pistachio Easter Egg

Premium Swiss chocolate brand Lindt is set to capture the Dubai chocolate craze this season with its new Lindt Lindor Pistachio Easter Egg.
McVities biscuits

Value is critical to consumers

PMPs thrive in times of uncertainty

Starbucks extends no added sugar fraps

Arla is out to grow the demand for balanced Frappuccino variants with the launch of its Starbucks Frappuccino Caramel No Added Sugar drink.
Calypso

Calypso revamps its Fairtrade juices

CALYPSO Soft Drinks has revamped its Fairtrade Pure Juice range in time for Fair Trade Fortnight next month. The brightly coloured packs have, according...

Panasonic joins the circus

The promotion is designed to engage with core battery users by getting them to create their own online Cirque du Soleil show, and invite their friends or family to watch via social media
Packet or oreo cookies

New Oreo promo

MONDELEZ has launched an Oreo on-pack promotion offering consumers the chance to win musical prizes.

Pride and breadjudice

PETER Kay has brought love, envy, drama and bakery to life as part of the latest ad campaign from Warburtons – Pride & Breadjudice.

Fresh new look

Toothpaste brand Aquafresh has bolstered its toothpaste range with a new £1 PMP

New Rubicon Spring is full of zest

Barr Soft Drinks aims to capture more sales from the health-conscious consumer with the launch of a zesty new flavour in the Rubicon Spring portfolio.
Pack shots of Butterkist Sweet and Sweet & Salty variants with the Wicked For Good 2025 promotion on packs.

Butterkist stays Wicked For Good as promo returns

KP Snacks and Universal Pictures have teamed up once again with the new Wicked: For Good promotion across Butterkist popcorn packs.
Alpen's mascot 'Mother' sits at a breakfast table with a box of Alpen, a jug for milk and a bowl of muesli in front of her. Mother is a large, red and furry character who wears glasses.

New Alpen mascot campaign to target adult consumers

Muesli brand unveils new major consumer campaign MUESLI brand Alpen has kicked off a new major consumer marketing campaign, complete with a new brand mascot. Dubbed...