Taste of Australia hits the UK
BARR Soft Drinks has struck a franchise agreement for the UK and Ireland with Australian soft drink brand Bundaberg Brewed Drinks
Now you see it … and 30 seconds later you don’t
CONSUMERS looking for a quick fix are being targeted by stain-removal brand Vanish, which claims it has developed a product that can banish marks...
Digging into a healthy lunch
New trends breed opportunity
YOU can’t put a price on health but any retailer who chooses to ignore the increased importance shoppers are now placing...
McVitie’s celebrates 100 years of Chocolate Digestives with new prize giveaway
Global snacking firm Pladis has marked 100 years of McVitie's Chocolate Digestives with a new marketing campaign complete with a prize giveaway.
Treats still top in Scotland
Biscuits are in above-average growth in Scotland with sweet, chocolatey treats the category’s star performers
SCOTLAND’S total take-home biscuit category is now worth £271m, according...
Quick warm crunch
TV advertising and in-store promotion are being used to support the launch of three new granola formats by Quaker Oats.
Quoting Kantar Worldpanel figures, Quaker...
Mr Kipling unveils new Christmas mince pie range
Baked goods brand Mr Kipling has introduced two new Mince Pie variants to its Christmas line-up for this year, aiming to add an even sweeter touch to the season.
Falling for new wine labels
WINE brand Echo Falls has released not one, but 30 limited edition occasion labels for its bottles.
Three more join the one pound range
KP Snacks expands its price-marked offer
Falling for red
Its White Zinfadel Rosé is one of the most popular wines among the millennial generation
Competition for biscuits
SNACKERS at home and on the go often reach for a biscuit and the big brand owners are competing for their custom by launching...
Festival tour promises a season of colour for UK cities
COLOUR is at the centre of a Sourz partnership with MTV and the Sky Network.
The campaign is aimed at 18 to 34 year-olds and...
Tradition being left out of lunch
FALLING bread sales show that consumers are looking for less traditional lunch box fillers says Chloe Feminier, head of insight and planning at Bel...
‘You Know When You’ve Been Tango’d’ tagline returns
Soft drinks brand Tango has brought back its iconic 'You Know When You've Been Tango'd' as part of its most recent marketing campaign.
A rosé take on seltzers
Echo Falls has broken into the seltzers category with its Rosé Seltzers range
Campaign goes green
Carbon Neutral certification takes centre stage in the new campaign for Lindeman’s wine.
