McVitie’s Club Layers into the confectionery sector
Global snacking firm pladis has taken the famous McVitie's Club biscuits brand into confectionery for the first time with McVitie's Club Layers Orange.
Eight-figure investment in ice cream
Anticipation for summer is central to the latest Magnum ice cream marketing blitz.
Captain Morgan has set sail on a rum refresh
Diageo has unveiled what it is calling a bold new look for Captain Morgan which has rolled out across the brand's entire portfolio.
The big match
A group of Pepsico brands have joined forces to attract big night in shoppers during the summer of football
Doing the continental
CONSUMERS’ weekend treats could include a morning visit to the coffee shop. But in tough times it could be useful to stay home for...
Get a share of the binge
TV trend boost for snacks
CREATING excitement around big sporting and television events is key to increasing sales of items people pick up for a...
Quick kit designed for modern life
COLMAN’S has created three meal kits which it says will allow consumers to make tasty meals in 30 minutes.
Offering a choice of Chicken Risotto,...
Walker’s rolls out Shortbread Mini Eggs for Easter
Walker's Shortbread has embraced the novelty of the Easter season with the roll out of its new Mini Shortbread Eggs packs to the retail channel.
Lucozade Alert unveils new collab with Anthony Joshua to knock out sales
Suntory energy drinks brand Lucozade Alert has teamed up with world-class boxer Anthony Joshua with a new Mango Peachade Anthony Joshua edition.
Sure and Lynx to deliver a fresh feeling for the whole body
Unilever has expanded on its deodorant business with the new Whole Body Sprays across its Sure and Lynx brands as part of a multi-year innovation plan.
Baked goods set to rise
Analyst forecasts long term growth but warns there are still challenging times ahead
FOLLOWING another couple of years of modest growth, biscuits and cakes sales...
Low calorie cookies
Graham's has extended its low calorie ice cream range with the launch of a new Cookie Dough variant.
The race for milk growth
PROMISING to bring excitement to the dairy category in 2017, Müller has announced five major athletics partnerships in the coming year.
These include the World...
Barratt unveils Super Mario Galaxy collaboration
Barratt Sweet Shop has unveiled its new collaboration with The Super Mario Galaxy Movie with new limited edition packs of sweets.
Tomatin launches The Sherry Collection trio of malts
Highland distiller Tomatin has unveiled a trio of new single malt expressions in its Sherry Collection, displaying the influence sherry casks have on whisky.
Micro monkey aims to create a TV buzz
RUSTLERS is spending £1m to put a monkey on TV.
The hunger monkey features in the four-week advertising campaign which will run from late November...
