PureCraft bakery brand lands
PREMIUM bakery brand PureCraft has landed on UK shores, offering retailers an initial range of seven products with further launches scheduled for 2021.
Tapping into...
Rowntree ice lolly range extended
Fruity innovation from ice lolly producer
THE Rowntree range of ice lollies has been extended with the introduction of a new Rowntree’s Fruit Pastille Froots...
More biscuit PMPs on the way
CONSUMERS want biscuits and cakes to be good value for money and are moving away from volume deals towards PMPs. They also want healthier...
Promoting plant power
HEALTH is at the forefront of activity for Flora this year.
The latest product from the brand is the dairy-free variety Flora Freedom.
Its Powered by...
Absolut Vodka revives lost Warhol art in new bottle
Pernod Ricard's Absolut Vodka brand has revived the lost Andy Warhol painting Absolut 'blue' in its new limited edition bottle featuring the artwork.
Fast relief
SENSODYNE toothpaste has a new formula and a new pack, with both changes being supported by a TV marketing campaign.
Sensodyne brand manager Olivia Shishmanian...
Diet Coke Cherry makes a return to store shelves
CCEP has announced the return of Diet Coke Cherry for a limited time only, complete in some nostalgic packaging to build appeal with Diet Coke fans.
New man in place at Imperial
Oliver Kutz has been appointed as general manager for Imperial Tobacco in UK & Ireland.
Tobermory is back
TOBERMORY Distillery is has been revived with the release of a new 12 year old single malt expression.
Sales grow as Brits grow old
Kids like sweet spreads, right? Well families might be important to spread sales but you also might think about beefing up your jam shelves...
Pops that crunch
KELLOGG’S has launched Coco Pops Granola – combining clusters of puffed rice and wholegrain oats with wheat cereal shapes – with the aim of...
Bigger cookies
BURTON’S Biscuit Company is expanding its Maryland cookie brand
Telmont invests in planet saving bottles
Champagne House Maison Telmont has broken with tradition through its innovative climate-positive use of transition glass for its bottles in a new project.
Sweet deals for mothers
Nisa has announced a raft of in store promotions on a range of sweet treats as it gears up for Mother’s Day
Unbeleafable addition to Tesco
Vertical farm firm GrowUp has launched its new Unbeleafable bagged salad in select Tesco stores with the Zesty Baby Leaves product.
A royal launch as King’s Inch 8 Year Old rolls out
Glasgow-based spirits firm Courageous Sprits has unveiled its first aged-statement expression for the King's Inch brand with its new 8 Year Old.








































