Win a trip to Disneyland with new Twister Frrreeze lollies
Ice lolly brand Twister has unveiled its new Twister Frrreeze variant alongside an on-pack promotion offering shoppers the chance to win tickets to Disneyland Paris.
Nibbling on some hazelnut
THE McVitie’s Hobnobs Nibbles range has been extended with the addition of a hazelnut variety.
Bluey cereal hits supermarket shelves
Popular children's animated TV character Bluey has made her cereal debut across new packs of Kellogg's Bluey Multigrain Cereal.
Finsbury launches first-to-market cake bento boxes
Speciality bakery firm Finsbury Food Group has introduced its first cake bento box brand with Little Big Cake, driving innovation in the bakery aisle.
Fingers crossed for Cadbury
Mondelēz International has kicked off a new consumer-facing promotion across Cadbury Fingers with a whopping £200,000 prize pot up for grabs.
Just add water
A vodka said to be the world’s first designed to be mixed with water is set to launch in the UK via spirits wholesaler Interbev.
Functionality and flavour drive growth
Catching up with Get More Vits director and co-founder Steve Norris
Spar still on a winning run
FOLLOWING a prize-winning 2014 Spar says its own-brand products are back among the awards in the opening months of 2015.
Its Belgian Chocolate Ice Creams,...
Love it or hate it for breakfast
UNILEVER has entered the breakfast biscuit market with the launch of Marmite Breakfast Biscuits
Re-designing the Original
COLOUR coding and bolder names are part of a packing makeover for toffee and caramel brand Werther’s Original.
The re-coloured village design will now be...
Free crumpet launch
Newburn Bakehouse by Warburtons has expanded its product range to include gluten-free crumpets.
Free-from director Chris Hook said: “At Warburtons, we’re known for our crumpets,...
Primula taps into health with new Protein cheese
Squeezy cheese brand Primula is set to tap into the rising demand for functional food options across retail with its new Primula Protein tubes.
Set to create a real buzz
New drinks brand Buzzed has unveiled what it claims is the world’s first energy tonic water – offering retailers an uplifting sales opportunity.
The right time to reassess the range
NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.
Sauce brand stirring things up with new ads
Campaign focuses on getting consumers cooking at home
HOT pepper sauce brand Encona has been causing something of a stir with the launch of a...
Strength in ads
MUSTARDS, condiments and packet mixes brand Colman’s has launched new TV and print ads.
Each ad shows a scenario where a mustard fan unexpectedly overdoes...
