Pack shots of Hovis Best of Both with the Wicked For Good 2025 on pack promotion.

Hovis bakes up a trip of a lifetime in Wicked For Good pack promotion

Hovis has partnered up with Universal Pictures' Wicked: For Good with an exclusive on-pack promotion offering consumers a chance to win a family trip to Canada.
equi's-vegan-ice-cream

Daring to go dairy free

Hamilton-based ice cream producer Equi’s has launched  its first flavour of vegan ice cream: Strictly Strawberry .
Easter eggs

A facelift for Ferrero packs

Ferrero has revamped its Easter range, rolling out new looks across its brands and introducing more sustainable packaging.
Unicorn Front of Pack

A rare treat to have at breakfast

Unicorns have found their way onto Kellogg’s cereal boxes as part of a limited-edition run for the Froot Loops brand.

New retro product for Bonds

BONDS Confectionery has added a new product, Sherbet Straws, to its retro-themed portfolio. The 110g bags contain four flavours of sherbert: orange, lemon, cherry...

Milk and none

YAZOO has developed a milk drink with no added sugar. After two years of development, Yazoo says it is the first milk drink of its...

Sustainable new packs

BRITVIC has bolstered the sustainability credentials of its Fruit Shoot brand, by introducing packaging made from 100% recycled plastic. The move to 100% rPET coincides...
Border Biscuits

Customers asked to create a birthday flavour

LANARK-based Border Biscuits is celebrating its 30th birthday by inviting customers to suggest a new flavour in the Big Baking BonanzaIt’s the second time...
Cadbury Dairy Milk

Chocolate changes shape to be the same

CADBURY Dairy Milk Oreo is changing shape to bring it in line with Dairy Milk bars. Revealing that Dairy Milk Oreo sales are now worth...

Herta toasts a new meal solution

Herta UK has moved into the Toasties market for the first time with the launch of its new ham and cheese product across Iceland and Tesco stores.
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Cash in on party spirit

Beers and other drinks may be prominent but spirits add up to a load of night-in sales says Diageo THE UK economy may be showing...

Big bite start to year

PREMIER Foods says its latest launch in the cake market has been an immediate success. Cadbury Amaze Bites were launched in January this year...
levi-roots-tropical-punch

Drink has tropical roots

LEVI Roots Soft Drinks has launched a new flavour – Tropical Punch
Life style image of a Funkin Cocktails Irn-Bru Vodka Martini can with the drink served in a martini glass next to it.

Funkin and Irn-Bru partner on new cocktail

Funkin' Cocktail and Irn-Bru have teamed up to deliver a unique, limited edition ready-to-drink cocktail serve to drive up growth in the RTD category.
Pack shots of Irn-Bru Zero Cherry 500ml bottles and two litre bottles.

Irn-Bru introduces new Cherry flavour to Zero sugar range

Scottish soft drinks brand Irn-Bru has expanded on its range of Zero sugar drinks with the addition of its new Cherry flavour as a core new addition to the range.

Sharing super

THE big night in means family and friends can afford to enjoy a good night more frequently and it’s as fashionable as ever, reckons...