Spreading to another aisle
REACHING for fixtures it has never reached before, Muller has launched its first spreadable product into the UK butter market.
Japanese inspiration
Kerry Foods has looked to the east for inspiration for its latest Fridge Raders launch.
Cow-free cheese
CHEESE and onion is one of the most popular crisp flavours in Britain, but it isn’t always suitable for vegans.
But thanks to Kettle Chips, consumers can now enjoy its ‘Sheese’ & Red Onion crisps while safe in the knowledge that they are fully vegan.
Proposing a toast
Kingsmill aims to help consumers find new possibilities for a breakfast favourite
Bread has been a staple of British households for as far back as...
Mentos opens up to sharing
Perfetti Van Melle is set to grow the opportunity for confectionery sharing as the firm rolls out new Pouch Bags sharing packs across the Mentos brand.
Lindt captures Dubai chocolate trend with new Pistachio Easter Egg
Premium Swiss chocolate brand Lindt is set to capture the Dubai chocolate craze this season with its new Lindt Lindor Pistachio Easter Egg.
Value is critical to consumers
PMPs thrive in times of uncertainty
Starbucks extends no added sugar fraps
Arla is out to grow the demand for balanced Frappuccino variants with the launch of its Starbucks Frappuccino Caramel No Added Sugar drink.
Calypso revamps its Fairtrade juices
CALYPSO Soft Drinks has revamped its Fairtrade Pure Juice range in time for Fair Trade Fortnight next month. The brightly coloured packs have, according...
Panasonic joins the circus
The promotion is designed to engage with core battery users by getting them to create their own online Cirque du Soleil show, and invite their friends or family to watch via social media
New Oreo promo
MONDELEZ has launched an Oreo on-pack promotion offering consumers the chance to win musical prizes.
Pride and breadjudice
PETER Kay has brought love, envy, drama and bakery to life as part of the latest ad campaign from Warburtons – Pride & Breadjudice.
Fresh new look
Toothpaste brand Aquafresh has bolstered its toothpaste range with a new £1 PMP
New Rubicon Spring is full of zest
Barr Soft Drinks aims to capture more sales from the health-conscious consumer with the launch of a zesty new flavour in the Rubicon Spring portfolio.
Butterkist stays Wicked For Good as promo returns
KP Snacks and Universal Pictures have teamed up once again with the new Wicked: For Good promotion across Butterkist popcorn packs.
New Alpen mascot campaign to target adult consumers
Muesli brand unveils new major consumer campaign
MUESLI brand Alpen has kicked off a new major consumer marketing campaign, complete with a new brand mascot.
Dubbed...
