Wrigley Extra

Two more to chew on

WRIGLEY has expanded its Extra sugarfree gum range with the roll out of a new £2 PMP.

Jacobs plans £6m snack attack

INVESTMENT in production equipment, advertising, and promotion costing £6m will back the biggest launch this year from United Biscuits. Jacob’s Cracker Crisps are available in...
Bold-Pink-Aquarium

Bold to ‘Take you home’ with TV campaign

P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes
Cadbury Dairy Milk mystery bars

A chance to win thousands

THE game is afoot at Mondelez, thanks to a nationwide competition under the Cadbury brand.

Value for Halloween

SWIZZELS has put price-marked packs at the heart of its Halloween 2021 offer, as kids across the country prepare to go guising for the first time since 2019.

Convenience strategy

Two channel-exclusive launches as biscuits giant ramps up its c-store programmes BISCUIT and cake giant Pladis  is ramping up activity in its convenience and impulse...

Bottling a wine trend

The new range of Belsazar Vermouth comes in five varieties
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Stand up for your eats

MEXICAN brand Old El Paso has introduced the flat-bottomed tortilla, to make the classic taco easier to eat. Stand ‘n’ Stuff Soft Tortillas come in...
equi's-vegan-ice-cream

Daring to go dairy free

Hamilton-based ice cream producer Equi’s has launched  its first flavour of vegan ice cream: Strictly Strawberry .
Promotional image of Yakult Plus Peach with a bottle of the drink surrounded by the liquid.

Yakult has a Peach of a new launch

Gut health drinks brand Yakult is set to launch a new fruity flavour in its range with the addition of its new Yakult Plus Peach variant.

Softly sharing

WITH one in five adults now choosing not to consume alcohol, soft drinks provide a major opportunity for independent retailers to increase their sales...
Cadbury

Drinking the differences

CHOCOLATE brand Cadbury has given its hot chocolate range a modern makeover. Cadbury Drinking Chocolate, Cadbury Instant Hot Chocolate and Cadbury Highlights packs have all...
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Kingsmill launches trimmer bagels

THE New York breakfast staple has been on a diet. Kingsmill Bagel Thins, which the bakery giant claims are a category first, are noticeably...
Levi Roots bottles

Making a mark on the shelf

WHILE retailers need to keep an eye on profit margins, a PMP will help to increase impulse purchases, encourage repeat custom and ultimately drive stock through more quickly.
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The man from Del Monte says with or without – it’s up to you

IN a time of big decisions here’s another – mocktails or cocktails? James Logan, commercial director of Refresco Gerber, the firm behind Del Monte...
Pack shots of Smirnoff Crush Blueberry & Pomegranate cans.

Smirnoff Crush debuts new Blueberry & Pomegranate RTD flavour

RTD brand Smirnoff Crush has introduced a new Blueberry & Pomegranate flavour exclusive to the independent retail sector.