A Rouge addition
Edrington has extended its Courvoisier De Luxe series with a new launch for the cognac brand.
Ginsters on the ball
SAVOURY pastry brand Ginsters has become the English Football League’s official pasty, slice and sausage roll.
The partnership’s being marked by Ginsters’ biggest on-pack promotion –...
Lager brand says if the suit fits…
FANCY a career you can wear? Would you like to have a special experience to brighten up a daydreaming life?
The latest on-pack promo and...
Easter treats from World of Sweets
As Easter weekend is early this year, retailers should stock up as soon as possible to make sure they can offer their customers a wide variety of celebratory products, say bosses from World of Sweets, which has a range of new products.
Ginsters mans up its adverts
SAVOURY pastry and pie brand, Ginsters, is targeting snack-eating blokes with a £4m promotional push.
Created by M&C Saatchi, the two ads – The Joke...
Sport support
RUGBY heroes Richie Gray, Chris Robshow and Leigh Halfpenny are fronting a campaign for Lucozade Sport during the RBS 6 Nations championship.
Poster ads and...
Now there’s soup and cake for gourmet kitties
NESTLE Purina’s luxury wet cat food brand Purina Gourmet has launched a number of new products for 2016 – including soup.
Based on Purina research...
Hotter Hoops
KP Snacks has launched Big Hoops Spicy Chilli, to meet what it sees as a growing trend of spicy flavours
Down to £2
P&G has reduced the price of its Flash Task Sprays PMP.
The homecare brand is now available in a £1.99 PMP, down from the previous...
A special approach to Easter sales
REPORTING that it doubled sales during Easter this year, Ferrero is bringing back its Thorntons Dessert Eggs range for 2017.
The Lemon Meringue, Pecan Pie...
Ting is mixing it up
SPARKLING soft drink Ting has launched a new collaborative marketing campaign, aimed at driving awareness of the grapefruit juice based brand among UK shoppers.
Ting’s...
Pet food giant launches keep fit treat
WHEN it comes to pet treats, it’s all about function.
According to Mars Petcare, consumers are looking for ways to reward their pet with a...
Star of the milk show is 25
MULLER Wiseman Dairies provides around 30% of the fresh milk consumed in Britain every day. And it produces and markets a full range of...
Rare release adds some colour to baking
HOME baking brand Dr. Oetker has released a multicoloured addition to its Chocolate Chips range with the launch of Unicorn Chips.
Cool filter for Imperial brands
Imperial Tobacco has launched two new crush variants aimed at existing adult smokers who smoked crushballs before the menthol ban came into force.
Sinking teeth into barbecue bakery
CONSUMERS got pretty good at barbecuing over the last two years, as restrictions on hospitality led to many bringing the party to their garden.
