Mentos bolsters Discovery launch in new campaign
Perfetti Van Melle is set to build on its new launch Mentos Discovery with a new marketing campaign running for three months over summer.
Cookie brand gets kid active
Promo launches in time for new term
Mount Gay releases new Eclipse Navy Strength Rum
Barbados rum brand Mount Gay Rum has bottled in its rich naval history with the launch of its new Eclipse Naval Strength rum.
Curtain up on sweet Sunday
MARS is taking people to the pictures for a fourth year in a row with its Sweet Sundays on-pack promotion.
It says the promotion increased...
A Fairtrade brew to do good from Brewgooder
Brewgooder has established a Fairtrade-certified supply chain for its Fonio Session IPA, offering consumers a more ethical option in the beer category.
Top of the muffin
Hard-pressed commuters are eating breakfast on the go. Time to break out the bakery?
A typical piece of advice dished out to people who want...
Lucozade brings a Can-Can energy to launches
50 retailers are in with the chance to win a case of free stock of each of the new Lucozade Alert flavours by joining in with the "Big Can-Can".
Crumpets in giant leap
WARBURTONS reckons it’s taking a giant leap to grow sales of bakery products with its latest launch.
Warburtons Giant Crumpets come in packs of two...
Ueshima Pours Over new Coffee Bags
Japanese coffee brand Ueshima Coffee Company has unveiled innovative new Pour Over Coffee Bags, aiming to deliver filter-style coffee experience.
Marked increases
SPIRITS shoppers pay close attention to the price of the bottles they are buying, says Maxxium UK, and that means PMPs can encourage potential...
Rémy-Cointreau has a spirited range for Christmas
French spirits group Rémy-Cointreau UK is set to help make the Christmas season even more memorable with its varied spirits selection.
Big brand push mixes up and breaks out
BIG brands and new products are at the centre of Nestlé activity for Easter and beyond in 2016.
One launch is the introduction of the...
Sanpellegrino unveils a new look
Sanpellegrino is out to drive up its presence across the UK's soft drinks market through a new look across its cans and the roll out of its Zero Sugar range.
Water fizzing with growth potential
Highland Spring Group reckons convenience retailers can untap bottled water category sales
Rubicon Spring unveils new Vits soft drinks range
Flavoured spring water brand Rubicon has unveiled its latest addition of Rubicon Spring Vits, aiming to drive up sales in the functional water market.
Saying cheese
SCOTTISH brand McLelland returned with revamped versions of two of its red cheddar cheeses, Mature and Extra Mature, last month. But for now at...
