The great vegan bake off is here
Bakers have a new free from alternative to choose from, following the launch of Vitalite’s new dairy free vegan baking block.
Chocomel kicks off a playful side in TV campaign
Premium milk drink brand Chocomel has kicked off another round of marketing in the UK aiming to build on the playful nature of the brand.
Grown-ups say cheese
Adults look to the chiller cabinet, and to dried fruit, nuts and seeds, when they’re hunting down a snack.
ADULT nibblers are said to be...
Mrs Hinch brings a holiday feeling in Vacay Vibes
Procter & Gamble has launched its latest collaboration with home-care influencer Mrs Hinch with the new Orange Blossom & Coastal Cypress scent.
Red Bull loses cals
RED Bull, the biggest-selling brand in the stimulation drink category has stripped all the calories from it latest line.
The launch of Red Bull Zero...
World of Sweets’ icey innovation
World of Sweets gears up the frozen treat occasion ahead of the spring and summer with the latest addition to its range of freezable products.
Kallo goes on the snack attack
RICE and corn cake brand, Kallo, has revamped its range with new ingredients and snack products.
It is targeting the breakfast on-the-go market with...
Frubes freeze over the summer
Yoplait has marked its biggest investment ever into its annual Frubes Freeze 'Em campaign as the firm aims to drive sales with its core consumer audience.
Kit Kat goes doubly different
NESTLE Confectionery’s brand Kit Kat last month saw what the company said was the most significant launch for its Chunky style in fifteen years...
McVitie’s fizzes up with new Jaffa Cakes flavour
Pladis UK is out to capture extra sales from younger shoppers with an adventurous new limited edition flavour with Jaffa Cakes Cola Bottle.
Pets win more pouch choice
MARS Petcare has launched new products in its Sheba cat food and Cesar dog food ranges.
Sheba Delicious Duos have two meats in each pouch.
The...
Lavazza gets on the go in new cans
Italian coffee brand Lavazza has branched out into the canned coffee format with the launch of a new core range and limited edition protein variant.
Red price alert
DRINKS giant Diageo is adding to its range of price-marked-pack spirits with the launch of Johnnie Walker Red Label PMP in 70cl and 35cl.
Johnnie...
Heinz builds Pasta Sauce range inspired by TikTok trends
Heinz has taken inspiration from culinary trends across TikTok with its new range of Pasta Sauces, aiming to make the latest foods trends more accessible.
Energy giant adds PMPs
Lucozade summer price-marks push runs across more lines
Soft drinks firm Lucozade Ribena Suntory has spent the spring launching new products and developing new activity designed...
Add in colour with new M&M’s Minis Cookies
Mars Chocolate Drinks & Treats are set to bring more younger shoppers to the cookie aisle with the launch of its new Cookies with Chocolate M&M's Minis.
