Aspall Cyder is set to elevate the cider category this summer
Premium cider brand Aspall Cyder has kicked off a new marketing campaign to help position the brand as a go-to option for consumers for "elevated social occasions".
A new Dug in the window
Bestway has brought what’s claimed to be the world’s only potato plant-based milk to the convenience channel.
Magners Irish Cider unveils new look across the range
Irish cider brand Magners has unveiled a new look for 2025 across its entire range of formats and variants for its 90th anniversary year.
Share packs in the house
Sharing occasions on the rise as the big night in train continues to pick up steam.
Sly Dog Rum expands RTD market with Dark ‘n’ Stormy cans
Spiced rum brand Sly Dog Rum has rolled out a new addition to the RTD market this autumn with its new Spiced 'n' Stormy cans.
Breakfast thoughts
THINK Food To Go. Many research studies point to increasing incidence of people breakfasting while commuting or when they reach an office desk. If...
Jimmy’s Iced Coffee launches Caramel Waffle flavour
Ready-to-drink coffee brand Jimmy's Iced Coffee has launched a new limited edition flavours with its new Caramel Waffle coffee drink.
Snapping up organic milk
Arla purchases Yeo brand rights
Finsbury launches Wicked Celebration Cake in time for new movie
Licenced cake products firm Finsbury Food Group has unveiled its new dual-flavour cake inspired by the movie musical phenomenon, Wicked.
Free drink
DRINKS giant Diageo has launched the dairy-free vegan friendly Baileys Almande
Walkers kicks off Fifa World Cup with on-pack promo
PepsiCo has kicked off excitement for the upcoming Fifa World Cup 2026 tournament with a new on-pack promo across its Walkers MAX range.
Rowan Glen ramps up activity
SCOTTISH dairy brand Rowan Glen has its sights set on every part of the day as the brand looks to position the category as ideal for other ocassions - not just breakfast.
Barratt unveils rebrand across its Sweet Shop range
Confectionery brand Barratt Sweet Shop has unveiled a rebrand across the Wham, Fruit Salad and Flumps brand, complete with new launches.
Show it to sell it
BIG night in shoppers are impulsive, so if retailers want to extract as much basket spend as possible from these customers then visibility needs to be a key consideration
VK Squashka range debuts in Scotmid stores
VK Squashka has made its debut in Scotmid stores across Scotland as the brand continues to drive up sales with its core audience of young adults.
Just the bear neccesities
Snack brand Pom Bear has returned to TV screens with a new advert that emphasises its free-from credentials .
