Adding value to crisp PMPs
Pepsico has beefed up the value of its PMP range by adding an extra 20% to its Walkers price-marked packs
Time to return to TV
Magners Irish Cider is making a return to TV screens for the first time in four years, as part of a new major marketing campaign for the brand
Crisps priced to sell
Three popular Tyrells crisps flavours have been put into £1 price-marked packs.
Meet the maker: Hamlyns of Scotland
Hamlyns managing director Alan Meikle talks all things porridge
What’s Hamlyns’ story?
It’s part and parcel of UK industrial society. If you go back to when...
Boë brings berry
SCOTTISH gin brand Boë has brought some berry flavours to its range through the launch of two new variants.
Fresh look for heritage brand
GORDON’S Gin has a new look. Brand owner Diageo has rolled out new packaging across the Gordon’s range, in a bid to position the gin as a premium brand.
Have your cake and drink it
SCOTTISH drinks producer Buck & Birch has launched a new spirit offering consumers something sweet this winter.
Rum & Cake comprises dark rum infused with...
Bring café culture to convenience
PANDEMIC trends continue to affect the breakfast category and retailers that react to evolving demand will see the benefit on their bottom line.
Absolut mixes it up
Pernod Ricard has relaunched the Absolut flavoured vodka range with a new look and reformulated liquid.
A spiced take on a classic
ASIAN spices take centre stage in the latest release from Halewood Artisinal Spirits gin brand Whitley Neill.
Millennia of tea expertise
Yogi brings Indian heritage to c-stores
Levi Roots clears up
LEVI Roots Caribbean Crush is now available in a fully recyclable, clear plastic bottle, complete with a new label.
Snacks with a little bit more
SNACKS that offer a little more can provide retailers with a way to attract health conscious consumers and drive incremental sales.
Innovation drives chocolate forward
AN increasing number of chocolate lovers prefer blondes, if category growth figures are to be believed.
Big Pots for small price
YOPLAIT has unveiled a new four-pack format for Wildlife Big Pots yogurt, providing consumers with a more affordable option.
Cheeky campaign
SUNTORY’S new Ribena campaign encourages consumers to laugh their way through the awkward moments in life.
