Barr fires 2014 starting pistol – commemorative can launch
THE commercial build-up to the Glasgow 2014 Commonwealth Games has started with AG Barr’s launch of the first in a series of commemorative Irn-Bru...
JTI has a golden opportunity
JTI is giving five retailers the chance to win from a massive cash pot worth a quarter of a million pounds to celebrate the launch of its Mayfair Gold packs.
Sprite light – Calories reduced
CCE has swapped some of the sugar in regular Sprite for stevia, reducing the calorie load by 30%. The new packaging carries the messages:...
A stout choice for consumers
Belhaven Brewery reckons its stout options will be popular with consumers through the winter months and into 2024 – making them must-stocks for convenience store retailers.
Preserve a Scottish jam tradition
A piece and jam may no longer be flung out the ‘windae of a 20-storey flat’, as an early version of food to go...
Rockstar rolls with a new look
Britvic has unveiled the new look for Rockstar Energy Zero Sugar variants in a bid to grow the brand's exposure across the energy drinks category.
Juicing up – Healthy drink choices at lunchtime
HEALTHINESS is a significant issue for packed lunches and not just for schoolchildren, plenty of adults consider wellbeing when they’re making up their own...
Chocomel kicks off a playful side in TV campaign
Premium milk drink brand Chocomel has kicked off another round of marketing in the UK aiming to build on the playful nature of the brand.
Peanuts and caramel added to the lists
UNILEVER’S ice cream ranges have added contemporary flavours in recent months.
Last autumn the Ben & Jerry’s range added Peanut Butter Cup to its Classics...
Mrs Hinch brings a holiday feeling in Vacay Vibes
Procter & Gamble has launched its latest collaboration with home-care influencer Mrs Hinch with the new Orange Blossom & Coastal Cypress scent.
Loyd’s packs prove transparently saucy
THE Loyd Grossman range has two new ready-made sauces, said to help home cooks prepare stress-free lasagne. Tomato Sauce For Lasagne and White Sauce...
World of Sweets’ icey innovation
World of Sweets gears up the frozen treat occasion ahead of the spring and summer with the latest addition to its range of freezable products.
Symbol group snacks up for the cup
SPAR is urging its symbol group members to make the most of the current World Cup with its own-brand range of snacking and sharing...
Frubes freeze over the summer
Yoplait has marked its biggest investment ever into its annual Frubes Freeze 'Em campaign as the firm aims to drive sales with its core consumer audience.
Border takes the biscuit in new ads
THE secret activity of biscuit hoarding is brought to light in the latest series of adverts from Lanark-based Border Biscuits.
The new print campaign is...
McVitie’s fizzes up with new Jaffa Cakes flavour
Pladis UK is out to capture extra sales from younger shoppers with an adventurous new limited edition flavour with Jaffa Cakes Cola Bottle.
