Television debut for Flavarings
KP Snacks has announced plans to invest £2m in marketing spend for its Hula Hoops Flavarings range .
Fox’s taps into matcha boom with new Matcha Cream biscuits
FBC has expanded on its Indulgent Creams range with the addition of the new Matcha variant, aiming to tap into the rising flavour trend for the ingredient.
PMPs key in c-stores
Price-marked packs are a key driver of impulse sales in convenience, according to Burton’s Biscuit Company
Campo Viejo introduces lighter Contemporary wine range
Rioja wine brand Campo Viejo has introduced the Contemporary lighter wines duo as the brand seeks to provide a fresher drinking experience.
Tobermory is back
TOBERMORY Distillery is has been revived with the release of a new 12 year old single malt expression.
KP urges retailers to seek snacks to sales conversion
The bosses at KP Snacks reckon that convenience store retailers can capitalise on friends gathering together to watch the forthcoming Rugby World Cup matches.
Monster promotion
Rustlers has joined forces with Warner Bros .
Shining bright on the shelf
Quintessential Brands has given its Greenall’s RTD range a colourful packaging revamp in time for the summer .
Fruit shoot for the sky
Britvic has launched a new on-pack promotion across its Fruit Shoot brand
Flavours thriving in convenience
Exempt from the Soft Drinks Industry Levy, flavoured milk-based drinks are an attractive option in the chiller
Big spend
KP Snacks has invested £1m in a marketing campaign for Hula Hoops Flavarings .
Flapjacks get variety pack
Biscuit giant Pladis has announced the launch of a new variety bag pack for McVitie’s Hobnobs Flapjacks.
Combining a selection of three variants – Oaty,...
Giant argues for three-way push
IS three the magic number? Well it is for biscuits and confectionery giant Mondelez International. It reckons the biscuit market breaks down into three...
Patriotic cola
AÂ new competitor has joined the cola market, with its origins much closer to home
Nutty for pancakes
This year, Pancake Tuesday will fall on February 25.
Pack for a holiday
ONE lucky veg fan will be taking their family to Hollywood courtesy of the latest promotion from Mash Direct.
