Shoppers going nuts for fibre on the go

CONSUMERS looking for a high-fibre snack they can eat on the go are the target market for the latest launch from Kellogg’s.
Pack shots of It's The Dog's Peanut Butter Balls.

The Protein Ball Co launches new It’s The Dog’s treats for both owners and...

The Protein Ball Co has made its first foray into the pet treat market with the launch of It's The Dogs, a treat made for dogs that owners can also share with them.
Pack shots of Rosaluna Mezcal.

US mezcal brand Rosaluna lands in the UK

All-natural mezcal brand Rosaluna has made its way to the UK offering a taste of the popular Mexican spirit to consumers with a well established heritage.
Skittles tear and share bag

Win with the ‘big night in’

Cosy up to sweet sales
Halloween advert for Strongbow cider featuring its Dark Fruit variant with fruit in the background that have jaggy leaves attached made to look like bat wings.

Heineken launches Halloween marketing for Strongbow

Heineken UK has kicked off a new spine-chilling campaign for Strongbow cider to tie in the with popularity of the drink during the Halloween season.

Stout with a difference

CRABBIE’S is introducing a ‘first-of-its-kind’ Stout to its Crafty Ginger Collection.
Pack shots of Hovis Best of Both with the Wicked For Good 2025 on pack promotion.

Hovis bakes up a trip of a lifetime in Wicked For Good pack promotion

Hovis has partnered up with Universal Pictures' Wicked: For Good with an exclusive on-pack promotion offering consumers a chance to win a family trip to Canada.
Mug Shot World Cup special flavours

A world in a mug

CONSUMERS are increasingly willing to experiment with more adventurous flavours from around the world
Desi Daru founders Mohit Singh and Aneet Kaur stand outside a Waitrose store holding bottles of Desi Daru Mango Vodka.

Desi Daru vodka makes its Waitrose debut with Mango Vodka variant

British-Indian vodka brand Desi Daru has made its grocery debut as the brand's Alphonso Mango variant has made its way to Waitrose stores.

Feisty diet with Willoughby

BRAND ambassador Holly Willoughby has launched two new Diet Coke flavours, Exotic Mango and Feisty Cherry.
Pack shots of Stoli Halapeño Pepper vodka.

Stoli introduces ‘Halapeño’ Pepper vodka

Vodka brand Stoli is set to deliver an extra bit of spice to the drinks cabinet with the roll out of its new Stoli Halapeño Pepper spirit.
Pack of Popcorn Kitchen Crunch Corn lay open on a blue background with pieces of the corn spilled out from the top of the packs.

Popcorn Kitchen goes savoury with new Crunch Corn

Snacks brand Popcorn Kitchen has made a new step in the market with the introduction of its new savoury range of snacks, Crunch Corn.

The price of value

SPAR Brand has relaunched seven of its standard cooked meat lines with revamped packaging to highlight its value and quality
A pack of GSN Signature Meal Firecracker Salmon & Jasmine Rice sits on a table with the meal plated up next to it.

GSN expands its Signature ready meal range

Ready meals brand GSN has unveiled two new protein-packed meals for its Signature Meals line-up to match with shoppers' modern day demands.

Back by popular demand

POT Rice is making a return to the shelves after fans of the brand launched a #BringBackPotRice social media campaign.
Pack shots of Nik Naks Xtra Hot 'n' Fiery.

Nik Naks turns up the heat with Xtra Hot ‘n’ Fiery launch

Crisps brand Nik Naks has unveiled its hottest flavour yet with the launch of the new Xtra Hot 'n' Fiery variant to the snacks category.