Fabulous film promotion
PREMIER Foods is using a big British summer movie to promote its Cadbury Amaze Bites over the coming months.
The tie-in with Absolutely Fabulous: The...
Monster Energy builds a fruity offer with new Juiced flavour
Soft drinks giant Coca-Cola Europacific Partners is set to bring a punch of tropical flavours to Monster Energy with the new Monster Juiced Rio Punch flavour.
Popcorn Kitchen brings a multi-texture snacks treat
Snacks brand Popcorn Kitchen has delivered a new multi-textured snacking experience with its new pop-at-home Jelly Beans Popcorn Kit.
Breakthrough oats
QUAKER Oats has added two gluten-free variants to its range.
The introduction of a gluten-free range coincides with a packaging redesign for the entire...
New Alpen mascot campaign to target adult consumers
Muesli brand unveils new major consumer campaign
MUESLI brand Alpen has kicked off a new major consumer marketing campaign, complete with a new brand mascot.
Dubbed...
Making the most of milk
Top tips to increase sales
AN additional 390,000 UK households bought Yazoo last year compared to 2015, giving it a 22.2% value share of the...
Wall’s Ice Cream teams up with Haribo on new Push Up pop
Wall's ice cream has unveiled its new collaboration with Haribo Gold Gummy Bears alongside a tranche of NPD for its own brands in time for the summer months.
Brands take to the big screen
ADS and sponsorships will keep TV viewers up to date with dairy developments throughout this year.
Arla Foods launched a new ad for its Icelandic...
Rylan shares a smile with Waken
TV star Rylan Clarke has thrown his smile behind the Waken oral care brand as its new ambassador and creative director to help introduce the brand to shoppers.
Brewer spends big on campaign
Going Mads for Carlsberg
CARLSBERG UK will sprinkle some Hollywood stardust over its core brands this month as part of a £15 million integrated marketing...
Opal Fruits back in stores for a limited time
Confectionery giant Mars Wrigley has brought back Opal Fruits for a limited time as the firm aims to drive sales with some 90s nostalgia.
Spreading out with a TV ad
McLelland making noise on the small screen
Scottish cheese producer Lactalis McLelland has been making a seriously strong bid to boost brand awareness with the...
SKE unveils new vape range ahead of ban
Global vape brand SKE has unveiled its new product line-up with an ambition to dominate the category following on from the disposable vape ban.
Kids pack rolls out
NICHOLS has released a new variant of its Vim2o water brand that the firm reckons is ideal for lunchboxes.
The new 250ml sportscap Vim2o minis...
Tango on-pack promotion offers up to £10k cash prize
Soft drinks brand Tango has kicked off a bold new on-pack promotion offering consumers the chance bag up to £10,000 in cash.
Encouraging a crisp upgrade
PREMIUM crisp brand Kettle Chips is running a PR social media and sampling campaign encouraging shoppers to upgrade their snack selection.
