Sun shines on off sales
GROWTH for barbecue occasions in the UK was huge during the pandemic.
A push for premium
MUCH has been made of premium and craft beer’s success, now a well-established subcategory in many Scottish convenience stores.
Eight-figure investment in ice cream
Anticipation for summer is central to the latest Magnum ice cream marketing blitz.
Pickling in impulse
PICKLED onion fans no longer need to share their Mackie’s crisps, thanks to the launch of a new format from the Aberdeenshire-based brand.
Uncorking marketing spend
PERNOD Ricard has put its weight behind wine brand Campo Viejo, through the return of its ‘Decanta La Vida’ campaign.
Data driven sweet sales
SWIZZELS and data and digital consultancy firm TWC have joined forces to develop a data-led sales strategy for the sugar confectionery maker.
A garden gin
Dunnet Bay Distillers has uncorked the latest seasonal variant in the Rock Rose Gin range.
Plant power in the freezer
Birds Eye has relaunched its meat-free brand Green Cuisine, and it’s backing the plant-based range with a new advertising campaign.
Healthier snacking
STRIKING a balance between taste and health doesn’t have to be a one-sided fight, according to snack maker Food Connections.
Colourful pack can turn heads
Spirits giant Pernod Ricard has launched limited-edition packaging for its flagship gin brand Beefeater London Dry.
Spritz up wine this season
Capitalising on sparkling wine during Christmas with Aperol Spritz cocktails.
Make the most of vegan deals
Creating a display and highlighting value ranges are the two main tips from Swizzels for retailers who want to make the most of Veganuary.
Support to fight illicit trade
Japan Tobacco International (JTI) has called on the UK Government for further support in cracking down on illicit trade.
One for cravings…
Snack bar brand Fibre One 90 Calorie has kicked off the new year with an on-pack promotion across its range.
Oat-cuisine is a growing trend
Healthy options and value for money are two key drivers for shoppers when it comes to breakfast choices, according to Hamlyns of Scotland.
Italian living bottled in
Italian beer brand Birra Moretti sets out to bring the beauty of Italy to consumers with new glassware and marketing campaign.
