Cans of Irn-Bru XTRA Legends Edition are in the middle of an orange and blue background design with the outlines of mountains and clouds in the background. The left can is Irn-Bru XTRA Legends Edition Nessie Nectar and on the right is Irn-Bru XTRA Unicorn Tears.

Irn-Bru XTRA introduces mysterious Legend Editions range

Scottish consumers will be kept guessing all summer long as Irn-Bru XTRA has rolled out two new mystery flavours with the new Legends Edition.

All for nothing with Heineken launch

Heineken has launched its own alcohol-free beer Supported by a £2.5m marketing investment, Heineken 0.0 aims to capitalise on consumer trends towards moderate alcohol consumption. Premium...
Pack shots of Jimmy's Iced Coffee Donut.

Jimmy’s Iced Coffee unveils limited edition Donut flavour

Iced coffee drinks brand Jimmy's Iced Coffee has introduced a new limited edition Donut flavour to its range, offering consumers a more indulgent coffee fix.

A multipack dairy snack

Dairy Crest, the firm behind Cathedral City, has expanded its snack range with the launch of Cathedral City Snack Bar multipacks. Available in Mature and...
Images of Smarter Mini and Smarter 6k refillable vape devices.

Republic Tech unveils Smarter vape range with ceramic coils

Tobacco accessories firm Republic Technologies is set to create a point of difference in the vaping category with its new Smarter vape range.

Big push for Robinsons NPD

ROBINSONS fruit water brand Refresh’d is the subject of a £3.5m marketing campaign following its launch in spring of this year. The new campaign will...
A Squashies Strawberries & Cream Celebration Cake with a slice taken out of the cake against a pink background.

Swizzels’ first Squashies Celebration Cake heads to Tesco stores

Baked goods firm Finsbury Food Group has teamed up with British confectioner Swizzels to launch the first ever Squashies Celebration Cake.

A big push for vodka

LOCH Lomond Group is spending big on its premium vodka brand Glen’s Platinum Vodka through a seven figure investment.
A person holds a Rock Face Deodorant Refillable container with a Rock Face Refillable Deodorant Power pack in the other hand.

Rock Face rolls on to the refillable deodorant market

Men's grooming brand Rock Face has rolled out its first ever Refillable Deodorant packs, offering a more sustainable way to remain fresh throughout the day.

Four-pack of the dead

TEQUILA beer brand Amigos is launching a special pack for the Mexican celebration Dia de los Muertos.
Jelly sweets brand Sour Patch Kids has unveiled its new lip-smacking variant with Blue Raspberry flavour.

Patch in sour tastes and feel blue

Jelly sweets brand Sour Patch Kids has unveiled its new lip-smacking variant with Blue Raspberry flavour.

Cheer for cheese

CATHEDRAL City has undergone a festive makeover bringing Christmas cheer to its range of block cheddar.
Pack shots of Robinsons Wicked For Good promotion across its bottles including variants of Robinsons Amazifying Citrus Twist, Outstandiful Berry and Wonderfully Fruity Twist. There are also pack shots of Fruit Shoot variants Thrillifying Citrus and Sparkle Berry.

Wicked For Good promotion returns to Robinsons bottles

Fruit juice brand Robinsons has once again partnered up with Universal Pictures with a new on-pack promotion for Wicked: For Good.

Rise and shine

Category advice from Warburtons
A bottle of Tomatin 10 Year Old Single Malt Bourbon Matured Whisky with its outer case next to it.

Tomatin unveils new 10 Year Old Single Malt bourbon matured whisky

Highland distiller Tomatin has unveiled its new 10 Year Old Single Malt Bourbon Cask whisky that has been specially crafted for the grocery channel.

Proposing a toast

Kingsmill aims to help consumers find new possibilities for a breakfast favourite Bread has been a staple of British households for as far back as...
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