Sweet prize celebration
TO celebrate 25 years of Starmix, Haribo has introduced its biggest ever on-pack promotion.
Klopp’s got the hops
ERDINGER Weissbräu has signed Liverpool FC manager Jürgen Klopp as brand ambassador for the Bavarian brewery
Five brands benefit from NPD
Imperial Tobacco has rolled out new variants across five of its brands, in a bid to help retailers retain menthol customers post-menthol ban
Protein at heart of campaign
GETTING fit with Weetabix is at the heart of two new digital-only adverts for the brand’s Protein portfolio
Flavoured milk is flying in Scotland
Flavoured milk is big business in Scotland, with the category now worth £36 million and growing at 9% year on year – according to IRI data for the 52 weeks to 12 June.
Caffeine kick for c-store baskets
For many shoppers, breakfast isn’t breakfast without a cup of coffee and that caffeine injection can be just the ticket whether working from home or commuting
Bessie back on telly
Aunt Bessie’s is back on TV screens as part of a £3.1 million marketing investment in the brand.
Legendary venue on the bottle
Manchester Gin has launched a new limited-edition label which pays homage to one of the city’s cultural institutions
Low-calorie countlines
Portion control is at the heart of the latest launch from Mars Wrigley UK, with the firm rolling out a new 100kcal range
Beer is racing ahead
A documentary series which tells the story of The Flying Kestrel – a dilapidated 1930s Riley Kestrel car which was restored to its former glory – is at the heart of Kestrel Beer’s latest marketing campaign
Scoring with NPD
WEETABIX has launched a new cereal range – Weetabix Melts.
Fresh packaging for Blu
Imperial Tobacco has launched new, enhanced packaging for its vape brand Myblu.
New look on the Hoek
South African Fairtrade wine range Fish Hoek has had its bottles redesigned by Accolade Wines
Italian multinational acquires Symington’s
ITALIAN ambient and dairy food business Newlat Food has snapped up UK snacking manufacturer Symington’s.
The family-run firm from the North of Italy will now...
Crafty Arrangement
WORLD beer and cider firm KBE Drinks has entered into a new partnership with craft beer brand Yeastie Boys.
Richmond joins the party
Pilgrim's Food Masters has brought the party to Iceland with the launch of an exclusive format for its Richmond Sausages.
