Marco Pierre White gin rolls out to Sainsbury’s stores

4 April 2025

Celebrity chef enters into the spirits market

Marco Pierre White sits at a table with his hands resting under his chin with a bottle of Mr White's Gin on the table under his chin. — World-renowned chef Marco Pierre White has entered into the gin market as the Mr White’s Gin brand rolls out nationwide to Sainsbury’s stores.

WORLD-RENOWNED chef Marco Pierre White has entered into the gin market as the Mr White’s Gin brand rolls out to Sainsbury’s stores.

Marking the first national roll out for the premium gin brand, the new Mr White’s Gin blends together botanicals from Italy, Greece, Spain, France and England to help craft a balanced flavour profile for avid gin enthusiasts.

Marco Pierre White said: “I am so pleased that Mr White’s Gin is launching nationally in a top supermarket group. Creating a gin is like creating a sauce: the fine balance of ingredients – in this case botanicals – must be supremely good.

“This gin reflects my approach to cooking – simple yet powerful, with layers of complexity. It’s not about being flashy, it’s about being true to the natural ingredients.”

A bottle of Mr White's Gin is uncorked on a table with the cork sitting next to it and a glass with the gin inside. — Mr White’s Gin blends together botanicals that have been harvested across the length of Europe.

The resulting spirit comes with an ABV of 40% and has tasting notes described as juniper as the backbone of the London Dry Gin, with citrus notes from lemon and orange peel to spices and herbs coming through on the palate. There are some more floral undertones from the French lavender with some sweet elements to help round out the drink.

Packaged in an elegant white, glass bottle with red highlights, each bottle has been signed by Marco Pierre White and features a wood and natural cork closure and has been wax dipped.

The premium-end gin will be available in 100 Sainsbury’s branches across the UK from 28 April, with plans for a wider rollout to come, and is priced at £32.99 RRP for a 700ml bottle.

Jack Banks, senior spirits buyer at Sainsbury’s, said: “We are delighted to be the first national supermarket group to list Mr White’s Gin. It is an exceptional, super-premium liquid and one that I think our discerning customers will embrace.

“It’s wonderful to be working with such an iconic chef and TV personality as Marco Pierre White. The bottle will have great stand-out on shelf and we are excited to go live with this brand later in April.”