Family trips to Alton Towers, Thorpe Park or Sea Life on offer in new promotion
SNACKS giant PepsiCo has launched a new on-pack promotion across its Frazzles, Chipsticks and Cheetos brands to offer consumers the chance to win a family day out to a Merlin Entertainments UK attraction.
Running from now until 30 June, the on-pack promotion offers consumers the chance to win four tickets to a pre-selected Merlin Entertainment venue, including family favourite locations such as Alton Towers, Sea Life, Thorpe Park or Edinburgh Dungeons.
There are 5,000 prizes in total up for grabs in the new promotion. To enter, shoppers simply purchase a promotional pack of one of the three brands and scan the QR code found on bags.
The full list of participating formats consists of:
• Cheetos Twisted Sweet & Spicy Flamin’ Hot 38g
• Cheetos Twisted Sweet & Spicy Flamin’ Hot 65g £1.25 PMP
• Cheetos Cheese Puffs 6-pack
• Cheetos Sweet & Spicy Flamin’ Hot Puffs 6-pack
• Chipsticks Salt & Vinegar 82g £1.25 PMP
• Chipsticks Salt & Vinegar 105g
• Chipsticks Salt & Vinegar 17g 6-pack
• Frazzles Bacon 90g £1.25 PMP
• Frazzles Bacon 120g
• Frazzles Bacon 20g 6-pack
Wayne Newton, senior marketing director for Walkers, said: “Families are at the heart of this promotion. With Merlin Entertainments’ attractions offering an unmissable draw for families, and snacks that are perfect for all ages, retailers who stock participating packs of Frazzles, Chipsticks and Cheetos will be well-positioned to take advantage of a promotion that’s sure to drive both sales and footfall.
“The inclusion of PMPs in the promotion offers great value for consumers, making it an even more attractive option for those looking for affordable days out.”
Nick Brigden, director of brand partnerships for UK & Europe, said: “At Merlin Entertainments, we know that family moments are priceless, and this exciting promotion is all about making them even more accessible.
“By partnering with PepsiCo, we are proud to provide more families reasons to enjoy unforgettable days out at our world-class UK attractions. This partnerships makes it easier than ever for shoppers to grab their favourite snacks and unlock magical experiences, all in one go.”
