Tactics for selling Tic Tacs
Pocket confectionery is one of the most impulsive categories within confectionery, with seven out of ten purchases being unplanned, says Levi Boorer, customer development...
Strong contender for fresh breath
LAST year more than 300m of its XXX Extra Strong Mints were consumed in the UK, according to Big Bear Confectionery.
Head of trade marketing...
Losing sugar gaining sales
WITH an increasing number of consumers looking for healthy additions to their daily oral care routine, sugar-free gum is currently driving growth within the...
Free to be sweet
Fruitella has launched two completely sugar-free products, Fruit Foams and Fruit Gums.
Brand manager Matthew Navier said: “Data shows that 92% of consumers are actively...
Planning for festive impulse
LAST-minute shoppers will be targeted by this year’s Christmas impulse confectionery range from Spar brand.
Brand director Susan Darbyshire said: “The Christmas confectionery market has...
Marketing matters
MARKETING initiatives and category management are the keys to success in confectionery according to Dan Newell, confections marketing manager at Wrigley.
Newell referred to Nielsen...
Chocolate exclusives new to Nisa
BELGIAN chocolate and confectionery company House of Sarunds has become an approved supplier to Nisa members.
That gives the 2,500 retailers access to more than...
Meeting the change
PRODUCT development is essential to grow the confectionery market reckons Hayley Coggins, product manager at Elizabeth Shaw.
“Consumers tastes change and these changes need to...
Innovation aims to keep sales sweet
Many c-stores have moved to extend ranges and embrace new styles of retailing as consumers carry out more substantial top-up shopping and look for...
Bags more gum choice
WRIGLEY has added a new on-the-go pack to its Extra sugar-free gum range, with the launch of a re-sealable 21-piece hanging bag.
Peppermint and Spearmint...
Innovation the growth key
CONFECTIONERY is the most impulsive category in c-stores with 70% of purchase decisions made in store says Mondelez International.
Quoting Nielsen research, Mondelez values the...
Nuts to extend price-marked range
NEW Cadbury Dairy Milk tablet, Chopped Nut, has been launched with a price-marked pack.
The 95g bar is available marked at £1 as well as...
Stock shares
Dedicated display areas to classic Big Night In products and catch the customer’s eye
EVENING snacking in the UK is worth £5.2bn and growing and...
Boxing clever for half a century
Ferrero and Thorntons join forces and launch new strategy for chocolate sales
CELEBRATING 50 years of activity in the UK, Ferrero has launched a new...
Chips in the new block
THE £12m spend on the latest Galaxy variety made it the most visible chocolate bar outside of stores according to brand owner Mars Chocolate.
Launched...
Down on the farm
ABERDEENSHIRE farm-based food firm Mackie’s is forging ahead with its Scottish chocolate bar production.
The company has added 35g bars in all four flavours –...
