Tapping into the demand for cheese snacking options
CHEESE brand Pilgrims Choice is set to revitalise the cheese snacking segment with its new Dip & Dunk range.
Offering consumers a bold and full flavour addition to the shelves, the new Dip & Dunk variants feature rich and creamy sticks of Pilgrims Choice Cheddar cheese along with different dipping sauces.
Available in packs of three, with three 52g serves, the new Pilgrims Choice Dip & Dunk comes in a smoky Roasted Red Pepper Dip variant or the sweet and spicy Mango Chutney Dip.
Each pack comes with an RRP of £2.85 and will land in Sainsbury’s stores from May with more listing set to come in the coming year.
Parent firm Ornua Foods reckons the new launch of the Dip & Dunk range comes at a key time for the market. Latest research from Circana has that sales of adult-orientated snacks have increased by 8% year-on-year, with Mintel research highlighting a clear demand for more natural options within the snacks market.
Pilgrims believes cheese will be able to fill this gap and deliver for adult consumers who are looking for an all-natural option to nibble on at snack times.
Nicola Blackmore-Squires, UK & Europe marketing director at Ornua Foods UK, said: “At Pilgrims Choice our mission is simple: we ‘dare dairy to be different’ and when it comes to snacking, our new Dip & Dunk range does just this by inspiring consumers to steer clear of the bland and explore new exciting flavour combinations.
“Adult snacking is developing rapidly. However, while Adults are snacking more our research shows they are also feeling under‑served by bland and often over‑processed options.
“The launch of our new moreish Pilgrims Choice Dip & Dunk range is set to address this by delivering a more natural, more tasty and more satisfying snack all in a convenient and easy to use pack.”
