Kerrygold moves to new dairy sector with Cream Cheese
IRISH butter brand Kerrygold has embraced a new sector in the dairy category with the launch of its new Cream Cheese variant.
Designed to be spread across bagels or as an indulgent addition to breakfasts and lunches, the new Kerrygold Cream Cheese has been made with a simple and clean range of natural ingredients to deliver a rich taste and smooth texture.
Made from the milk of grass-fed Irish cows, Kerrygold Cream Cheese brings a creamy, rich and indulgent flavour to the growing cream cheese category and, in doing so, looks to enhance the customer experience and bring more Kerrygold shoppers to the category.
According to market research from Ornua, Kerrygold’s parent firm, consumer interest for a Kerrygold Cream Cheese variant is very strong in the UK, with 98% of existing cream cheese buyers indicating they would be keen to purchase it.
Additionally, three out of four Kerrygold shoppers already buy cream cheese options in-store and are willing to pay a bit more extra for a quality cream cheese that values a clean label and natural ingredients.
Kerrygold Cream Cheese is available across Sainsbury’s shelves now and will hit Morrisons stores from May, with further major retailer listings to come later down the line. Each 180g tub comes with an RRP of £2.50.
Nicola Blackmore-Squires, UK marketing director at Ornua Foods, said: “In line with our mission of driving the brand’s Irish grass-fed difference in more categories, we are excited to introduce Kerrygold Cream Cheese to the UK.
“Like our famous butter, Kerrygold Cream Cheese is made from the milk of Irish grass-fed cows which gives it a unique, flavourful, indulgent taste and smooth creamy texture.
“By leveraging Kerrygold’s values of naturalness, simplicity and demonstrable provenance we believe our latest launch will be ‘the new Gold Standard in cream cheese’.”
