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Callum McDade

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Pack shots of Brooklyn Brewery Bel Air Sour, Fonio Rising Double Pilsner and Black Chocolate Stout cans.

Brooklyn Brewery rolls out trio of new beers

A Yorkie Salted Caramel Pretzel bar is broken in two with pieces flying out from it against a blue background.

Yorkie unveils new Salted Caramel Pretzel bar

Pack shots of Tango Sours Watermelon and Tropical cans.

Tango delivers an extra tang with new Sours range

Pack shots of Maryland Harry Potter Butterbeer Cookies standard roll wrap and Minis format.

Maryland unveils Harry Potter inspired Butterbeer Cookies

A bottle of Glen Moray Forbidden Fruit stands on a wooden tray with a rocks glass beside it. In the background is a tree.

Glen Moray beckons temptation with Forbidden Fruit launch

Images of Gordon Moon, head of engineering, and Jessica Richmond, group head of HR, at McGhee's.

McGhee’s mixes Gen Z duo into senior roles

Pack shots of Aperol redesign for 2026.

New bottle for Aperol hits the shelves

Pack shots of Hovis Thick and Medium Sliced bread with the PGL promotion on packs.

Hovis partners with PGL on new promotion

Pack shots of YOP Strawberry Flavour Drinking Yogurt bottles.

YOP accelerates growth through major rebrand

Pack shots of TUC Sandwiches Cream Cheese & Chive and Sweet Chilli & Sour Cream variants.

TUC Sandwich ranges expands with two new flavours

Bags of Stockleys sweets with sweets pouring out from them against a yellow background.

Stockley’s rolls out new Treat Bag format

Pack shots of Relentless White Citrus cans.

Relentless adds new White Citrus flavour to range

Clare Newton, trade & shopper marketing manager at Swizzels.

Retail Game Changers: Swizzels

Head shot of Jessica Lilley, senior marketing manager at Air-serv.

Retail Game Changers: Air-serv

Natalie Marhsall, trade marketing manager at Aston Manor.

Retail Game Changers: Aston Manor

Retail Game Changers: Imperial Brands

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