Haribo taps into the demand for sour confectionery
CONFECTIONERY giant Haribo has unveiled two zingy additions to its range with a double launch for its core range.
Expanding on two popular variants for the Haribo brand, the German confectioner has rolled out new Haribo Balla Bites Z!NG and Haribo Goldbears Sour to tap into the ongoing demand for sour options in the confectionery category.
The new Haribo Balla Bites Z!NG seek to deliver on a combination of texture and flavour for consumers through the fizzy, fruit-flavoured gums with a soft fondant centre. Each pack is filled with zingy flavours including strawberry, cherry, apple and lemon.
Further to this, each pack of the Balla Bites Z!NG are also suitable for vegans bringing additional versatility to the range for consumers.
Alongside this zingy launch, Haribo has brought a twist to one of its most classic confections with the roll out of the new Goldbears Sour packs. Featuring the much-loved Goldbears texture that consumers know and love, each sweet comes with a tangy sour coating and are available in six fruity flavours with pineapple, apple, strawberry, raspberry, orange and lemon.
Both packs come in a 140g price-marked format with prices listed at £1.25 to communicate more value to consumers in the confectionery segment.
Duncan Tyrrell, head of category at Haribo UK, said: “Innovation is a key driver of growth in treats and sweets, with shopper expectations in the category evolving fast. Bolder, non-traditional flavours are bringing entirely new shoppers to the fixture while exciting our existing consumers.
“For convenience and independent retailers, this represents a genuine opportunity to attract trend-led shoppers. We are incredibly excited to bring HARIBO Balla Bites Z!NG and Goldbears Sour to consumers, tapping into the demand for new flavours and textures.
“Delivering these distinct taste profiles in a £1.25 PMP format is a proven way to capture immediate attention on shelf. It gives retailers the perfect tool to drive high-margin impulse purchases by giving shoppers exactly what they want, exciting variety and guaranteed value.”
