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Front of a Costcutter store with World Cup 2026 activity across it.

Bestway launches World Cup activity for Costcutter and Best-one

Promotional image for Pringles World Cup 2026 campaign 'Even Rivals Pass the Pringles' featuring Scotland player John McGinn and England player Jordan Pickford.

Pringles unveils new campaign with John McGinn

Promotional image for the Kellanova Pringles and Cheez-It retailer competition offering store owners the chance to win up to £25,000.

Kellanova builds excitement with new football themed competition

A Filshill truck with Budweiser football branding on its side sits outside the firm's depot in Renfrew.

JW Filshill kicks off summer of football campaign

Finsbury Food Group is bringing the excitement of this summer’s Fifa World Cup to supermarket bakery aisles with the launch of limited-edition Scotland Cupcakes.

Finsbury launches Scotland Cupcakes

Bestway Wholesale depots feature football-themed displays to help retailers quickly identify key products for the World Cup.

Bestway kicks off its World Cup campaign

Former Scotland player Robert Snodgrass has visited Booker symbol stores in Glasgow to encourage football fans to buy their match-day essentials from their local convenience retailer.

Booker Group launches summer football campaign

Spar Scotland officially launched its Dream Big summer football campaign at Hampden Park.

Spar Scotland launches Dream Big campaign

Pack shots of the Tennent's 15-pack with the Fifa World Cup 2026 on-pack promotion.

Tennent’s kicks off Fifa World Cup activity

Promotional image of Powerade Fifa World Cup 2026 campaign.

Powerade unveils new Fifa World Cup campaign

Pack shot of the BrewDog Punk IPA summer 2026 campaign offering consumers the chance to win a year of beer.

BrewDog capitalises on a summer of football with new campaign

Pack shots of Golden Wonder Goalden Balls.

Golden Wonder scores with Goalden Balls launch

Photo of the floor of the Bestway Retail Showcase with stands and people walking across the floor.

Bestway announces the return of its Retail Showcase event

The Fifa World Cup trophy stands in a glass cabinet in the Fifa World Football Museum.

World Cup bank holiday confirmed for Scotland

Raising the bar for Christmas

Off-trade Christmas crowd-pleasers

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