That’s Nuts roll out PMP format in time for summer months
SNACKS giant PepsiCo has unveiled its new PMP range for the That’s Nuts snacks brand in a bid to deliver better value options for consumers.
The new £1.35 price-marked packs has rolled out across the brand’s Doritos Chilli Heatwave and Walkers Salt & Vinegar flavours in 60g packs.
PepsiCo said the launch looks to attract shoppers who are looking for bold flavours in the nuts market inspired by popular crisps variants, whilst also offering visible value.
The new format aims to build on the success of last year’s launch for the new brand and will aim to reach convenience store shoppers seeking snacks that don’t compromise on taste, help to save cash and can be enjoyed across a range of shopping occasions.
The new 60g £1.35 PMP packs will join the full That’s Nuts range on shelves which consists of the five-strong 160g pack variants.
Ed Orr-Ewing, portfolio strategy lead at PepsiCo, said: “Since launching That’s Nuts in 2025, we;ve helped retailer rejuvenate the category by attracting new and younger adult shoppers. We want to help retailers to continue this momentum in the long-term by bringing our most popular flavours into price-marked packs.
“We know that consumers see PMPs and feel reassured they’re getting value, so our new £1.35 RRP PMP will appeal to those looking for delicious snacks to enjoy, but who have value on their mind.
“Shoppers have responded positively to our existing range, so now, our expansion into new formats brings even more opportunities to enjoy That’s Nuts in different occasions.”
