Cherry, Raspberry and Blueberry from one pack
CONFECTIONERY firm Perfetti Van Melle (PVM) has expanded on the sharing occasion with Mentos sweets with its new Feeling Berry Good packs.
Aiming to build more sales opportunities with social gatherings, the new Feeling Berry Good packs comprise of three different berry flavours with Cherry, Blueberry and Raspberry.
Each pack is suitable for vegans and will be available on Morrisons shelves from early April with an RRP of £1.50. There is a wider roll for across grocery channels set to come later in the year.
To help support the launch of the new Feeling Berry Good packs, PVM has set up a suite of promotional activity including eye-catching POS materials in store to help drive up visibility and awareness along with an above-the-line media campaign spanning video-on-demand, OOH, YouTube, social media influencers and social media.
Sarah du Plessis, brand manager for Mentos at PVM, said: “We’re delighted to kick off 2025 with Feeling Berry Good as the latest addition to our sharing bag range. Berry flavours continue to be a huge hit with consumers, and this demand isn’t going anywhere.
“We know that flavour and great taste are the biggest drivers in the sugar confectionery category and Mentos is primed to deliver.
“Feeling Berry Good brings something fresh and exciting to the category, ensuring shoppers can enjoy a flavour-packed, quality treat they’ll want want to come back ti time and time again.”
