Height of Arrows flies out to Sainsbury’s
EDINBURGH-BASED Holyrood Distillery has secured its first major supermarket listing for its Height of Arrows gin.
Rolling out across Sainsbury’s stores from 19 March, the distiller’s award-winning gin will be available to buy in over 110 Sainsbury’s stores as well as from the supermarket’s website.
Founded in 2019, the Holyrood Distillery distills its spirits in the shadow of Arthur’s Seat in the capital – from which the gin takes it name.
The Height of Arrows is a literal transition of ‘Àrd-Na-Said’, the Gaelic name for the extinct volcano, and the the 251m height of Arthur’s Seat was said the be the furthest distance an archer could fire an arrow.
Giancarlo Bianchi, sales director of Holyrood Distillery, said: “Securing our first supermarket listing with Sainsbury’s is a significant achievement for Holyrood Distillery.
“Height of Arrows Gin has been crafted to redefine expectations of gin. Through the use of only juniper, we produce a clean, classic spirit, carefully distilled to deliver a well-balanced, refined drinking experience.
“Our juniper-forward gin is complemented by the subtle influence of Isle of Skye sea salt and Edinburgh Honey Co. beeswax, offering a simple, yet elegant profile.
“The team and I are incredibly excited that more consumers across the UK will now have the opportunity to experience Height of Arrows.
“Sainsbury’s commitment to quality and innovation makes them an ideal partner for Holyrood Distillery and we look forward to seeing our bold green bottle on shelves from next week.”
