Collaboration taps into at-home party occasions
DRINKS firm Coca-Cola Europacific Partners (CCEP) is set to support retailers in the run up to the festive season with its new collaboration with Netflix’s The Gentlemen and Schweppes.
Promotional packs between the two have started to roll out now and will run through to December to help tap into the at-home hosting opportunities and festive get-togethers throughout the period.
The on-pack promotion will offer shoppers the chance to win a New Year’s Eve party experience at Schweppes Manor, along with the chance to win some Schweppes cocktail kits and shopping vouchers.
To enter the promotion, consumers can simply scan the QR code found across promotional packs and upload an image of the participating product. Valid entries will then be entered into one of three monthly prize draws, with shoppers in with the chance of winning cocktail kits and shopping vouchers.
Those entries that are made within the first two months of the promotional period will automatically be entered into a Grand Prize Draw for the chance to win one of five one-night stays and New Year’s Eve party tickets for two at Schweppes Manor, taking place on 31 December.
The partnership coincides with the launch of the second season of Netflix’s drama The Gentlemen, following the success of the first season which attracted around 12.2million viewers in its first week according to Advanced Television.
As part of the promotion, special limited edition packs will run across the Schweppes range including Slimline Tonic Water, Soda Water and Indian Tonic Water for its one litre, mini-cans and mini-can 12 pack formats.
Rob Yeomans, VP of commercial development at CCEP, said: “The festive period is a major sales opportunity for adult soft drinks, as shoppers get together more often, entertain at home and look to make those occasions feel special.
“Schweppes is already a firm favourite with mixer shoppers, and our partnership with The Gentlemen gives retailers another reason to create standout displays and inspire shoppers in the run-up to Christmas and New Year.
“With promotional packs rolling out now and the wider campaign going live in October, we’re giving our customers plenty of opportunity to build excitement, drive take-home sales and make the most of this important trading period.”
