Make it a golden offer for Cream Cheese demand
DAIRY products brand Kerrygold has expanded further on its Cream Cheese range with the introduction of a new Garlic & Herb flavour.
Building on the new range which was introduced in April of this year, the new Garlic & Herb Cream Cheese blends together a rich cream from Irish grass-fed dairy cows with garlic and herbs to deliver a savoury taste making it an ideal spread or for stirring into a range of meals.
The new product will be available in Sainsbury’s stores from mid-September and will appear alongside the Natural variant. Additionally, both flavours will be listed for the first time in Tesco stores come mid-October.
Kerrygold’s new Cream Cheese flavour comes amid the brand’s ongoing ‘Make it Gold’ marketing campaign, which the Garlic & Herb variant will be boosted by says parent firm Ornua Foods.
Activity across the campaign will include above-the-line targeted digital advertising featuring a new ‘Make it Gold’ Cream Cheese advert, experiential activity led by Kerrygold brand ambassador and Irish chef Lee Tiernan and extensive in-store promotional activity to raise awareness among consumer groups.
Kerrygold Cream Cheese Garlic & Herb comes in a 180g tub format with an RRP of £2.50.
Lucy Hay, senior brand manager at Kerrygold UK, said: “The launch of Kerrygold Cream Cheese in the UK is proving to be a real success in attracting new shoppers into the cream cheese category and contributing to its ongoing expansion.
“By leveraging Kerrygold’s values of naturalness, simplicity and demonstrable provenance, we believe we’re setting ‘the new Gold Standard in cream cheese’.
““Following the positive consumer reaction to the launch of Kerrygold Cream Cheese – Natural, the introduction of Garlic & Herb was the obvious next step. It blends rich cream from Irish grass-fed cows with garlic and herbs for a savoury twist and is perfect for spreading, dipping or stirring into your favourite dishes.”
