Whipping up investment into cream products
DAIRY firm Arla Foods has expanded its partnership with Diageo UK to launch Baileys‘ first ever squirty whipped cream to UK retailers.
Rolling out this November, in time for the key Christmas period where Baileys remain top of the shopping list for consumers, the new canned Baileys Squirty Cream comes in a 250ml bottle and has infused the taste of Baileys into the cream. Each can has an RRP of £2.50.
The launch aims to tap into the demand for more indulgent desserts options with consumers this winter season and offer an extra special addition to customers’ Christmas shops.
Further to this, Arla has also rolled out a new addition to the Baileys cream range with a new flavour – Baileys Espresso Extra Thick Cream. This new flavour will sit alongside the existing cream variants on shelves which include Extra Thick Cream, Salted Caramel and Baileys Pouring Cream.
The new Espresso Cream is exclusive to Tesco stores, alongside the wider cream range, and will feature a new packaging design as well with an RRP of £2.75.
Afsheen Khan, Baileys cream brand manager at Arla Foods, said: “We’re excited to be launching Baileys’ first ever Squirty Cream alongside the launch of our new Espresso flavoured Extra Thick Cream, we are looking to expand the reach of Baileys Cream to a younger audience.
“Baileys is synonymous with indulgent moments, and we believe that these two new products will help to attract a younger shopper into the category.
“There is a real opportunity to appeal to those shoppers looking to elevate everyday meals and special occasions, as both the Squirty Cream and Espresso pouring cream will easily lift any sweet offering with the deliciously distinct taste of Baileys.”
Declan Hassett, licensing manager at Diageo, said: “We’re very excited to partner with Arla Foods to bring Baileys Canned Whipped Cream to life in the UK.
“This is the perfect addition to elevate your treats and cocktails, and we can’t wait to see shoppers across the UK indulge in Baileys Canned Whipped Cream just in time for the festive season.”
