Official partnership to encourage better hydration
SCOTTISH bottled water brand Highland Spring has been named as the new official water supplier to Scottish Rugby.
The exclusive two-year deal will see over 50,000 litres of water supplied to Scotland’s national men’s and women’s teams, U20 players, coaches and support teams to ensure they stay well-hydrated throughout play.
The deal will also see Highland Spring supply water to two of Scotland’s professional teams including Glasgow Warriors and Edinburgh Rugby.
Chris Healy, commercial director for Scottish Rugby, said: “We are excited to bring such an iconic national brand as Highland Spring into our family of sponsors.
“This new deal enables our players and supporters to have access to, and enjoy the benefits of, an internationally renowned Scottish product and we look forward to working with the Highland Spring Group in the years to come.”
Fans attending matches at Scottish Gas Murrayfield stadium will also be able to find Highland Spring products available for purchase at various retail points and in hospitality points.
They will also be able to try Highland Spring’s latest product with its new Highland Spring Flavoured Still Water via dedicated sampling events.
The partnership will also incorporate a focus on reducing litter and increasing recycling rates through a robust recycling plan with Scottish Rugby that will aim to make it as easy as possible for fans to recycle their empty bottles.
Simon Oldham, managing director for Highland Spring Group, said: “We are really proud to be partnering with Scottish Rugby, helping the teams perform at their best through heathly hydration on and off the pitch and getting our products directly into the hands of Scottish fans.
“This sponsorship is a brilliant platform to showcase our iconic Highland Spring brand and demonstrate the crucial link between maintaining peak performance through proper hydration.
“We look forward to supporting both the men and women’s national teams as they prepare for the forthcoming Autumn Tests Series and Six Nations tournaments respectively.”
