Aussie wine brand rolls out Sauvignon Blanc
ECO-CONSCIOUS wine brand Wise Wolf has announced the launch of its new French Sauvignon Blanc white wine variant.
Presented in the brand’s innovative glass bottle that has been made from 100% post-consumer recycled glass, the new white wine is available in Sainsbury’s stores now for £12 a bottle.
The new release from the Accolade Wines-owned brand embodies Wise Wolf’s sustainability commitment, featuring 95.1% recycled material in its total packaging with the label made from 100% recycled paper, the closure from 100% recycled plastic and the outer case from 100% recycled paper pulp.
Accolade has described the new Wise Wolf Sauvignon Blanc as a light-bodied and refreshing white wine with notes of citrus and a fresh flavour of tropical fruit.
Tom Smith, marketing director at Accolade Wines – Europe, said: “We are excited to introduce our new sauvignon blanc, reflecting our dedication to quality, sustainability and innovative design.
“Our team is constantly evolving to align with consumer preferences, and we have identified a significant opportunity to cater to the demand for lighter and premium wine options.
“This new addition to our portfolio exemplifies our commitment to providing an exceptional wine experience that not only meets the sophisticated tastes of our consumers but also appeals to those who are environmentally conscious.”
