Funkin celebrates 25 years with new prize promo

Shake up the summer with massive Funkin promotion

Funkin Cocktails is offering shoppers the chance to win big from a massive pool of prizes worth up to £25,000, including a trip to Barcelona.

MAJOR ready-to-drink (RTD) cocktail brand Funkin Cocktails has unveiled its biggest on-pack promotion yet to mark 25 years of the brand.

To celebrate its 25th birthday, Funkin will be offering up to £25,000 of prizes, providing opportunities for consumers to win over the summer and drive up RTD sales for retailers.

Running now until 31 August, the new prize promo offers the chance for consumers to win from a massive pool of prizes including a Polaroid Now Gen Camera, a mini fridge stacked with Funkin Cocktails, a £100 supermarket voucher and the grand prize of a trip to Barcelona for two.

The promotion will be seen across both Funkin’s Mixed Party Packs as well as its Bartender Edition Bottles, helping to drive up engagement with the promotion right across its entire portfolio.

To enter the competition, shoppers need only scan the QR codes found on packs to visit the dedicated Funkin website where participants can take part in a scrathcard mechanic to enter the competition.

Building on the success of the brand’s ‘Shake it Lucky’ campaign from last year, Funkin has increased the number of QR codes by almost 50,000 for its birthday celebrations this year, rolling out across 100,000 of its 700ml Bartender Edition Bottles as neck tags as well as on 80,000 of its Nitro Can Cocktail Mixed Party Packs.

Ben Anderson, marketing director at Funkin Cocktails, said: “Our award-winning range continues to lead the chance across the off-trade and the launch of our biggest on-pack promotion to date presents another chance for retailers to further their cocktails sales this summer.

“With an already impressive track record, there’s no time like the present! With bank holidays, the Euros and a summer of sunny days ahead, the competition timing couldn’t be better for retailers across all channels to unlock the full potential of cocktail sales.”