Firms make beneficial meals easier for consumers
WHEN it comes to breakfast on the go, ensuring it can be a healthy one offers a challenge to consumers.
Sometimes, a roll and square sausage is just too tempting first thing in the morning.
But for those consumers sticking to their new year’s resolutions, Ecotone UK reckons shoppers can still have their cake and eat it, metaphorically speaking.
The firm has launched a new Drizzler range across its peanut butter brand Whole Earth to help offer consumers an easy-to-use, convenient format for the morning meal that is still meeting health demands.
And this product could be well-matched to consumer desires, it would appear, as IRI statistics revealed the brand held 25.1% of the total market share for the peanut butter category.
Adele Ward, UK marketing director at Ecotone UK, said: “Whole Earth launched a category first with our game-changing Drizzler range just as more consumers found themselves returning to the workplace after the pandemic.
“We’re continuing to meet the demand for tasty breakfasts that are full of goodness both at home and in the office, while bringing in new nut butter fans to the category who are prioritising healthier choices.
“For us, offering convenience and versatility is vital – with our spreadable nut butters for toast and crumpets and Drizzler for porridge, smoothie bowls and cereal.”
And consumers whose annual health kick has lasted beyond January, fruit options could also be an appealing way to start the day.
And with Mintel research showing it to be the fourth most popular food to be eaten at breakfast, Dole Sunshine Company reckons its fruit cup selection will not only offer this healthy start but also a convenient one that can align with shoppers schedules, whether on the go or in the house.
Andrew Bradshaw, UK sales director at Dole Sunshine Company, said: “We know consumers are now looking for breakfast items that are not only easy to prepare and healthy, but also convenient and can be consumed on the go.
“This is where Dole’s fruit in cups range can really come into play here as a credible option, as they can be enjoyed while sitting around the breakfast table on their own or as a topping on yoghurt, cereal or porridge, but also as a snack on the way to work or even at your desk.
“Finally, Dole Fruit Cups are available in a range of pack sizes from single 113g, single 198g and, of course, multipacks.”
