Nesquik introduces new Strawberry flavour
Nestlé Cereals is set to turn cereal bowls across the UK pink with the launch of its Nesquik Strawberry variant, bringing its milkshake flavour to the cereal range for the first time.
Weetabix unveils pack refresh with core health message
Cereal brand Weetabix has unveiled its refreshed packaging across its core range that highlights its health benefits in new on-pack callouts.
Biona launches new range of Spelt Cereals
Organic foods brand Biona has unveiled a trio of spelt wheat breakfast cereals to match consumer demands for natural and healthy ways to start the day.
Cheerios get fruity with Very Berry
Cheerios get fruity with Very Berry
Scottish Bee unveils Christmas Cranberry & Ginger Honey
Scottish Bee unveils Christmas Cranberry & Ginger Honey
Are you ready to bring a boost to your üFit breakfast?
Protein drinks brand üFit has broken into the breakfast aisle with its first range of cereal options.
Vitalite declares a first with allergen-free claim that it’s none of the major allergy...
Vitalite declares a first with allergen-free claim.
Anticipated Hovis and Kingsmill merger agreed in principle
Anticipated Hovis and Kingsmill merger agreed in principle
Graham’s milking the profits and scooping prizes
Graham’s milking the profits and scooping prizes
Kellogg’s backs STV’s Children Appeal pound for pound to fund Scottish breakfast clubs
Kellogg's has teamed up with STV and two of Scotland's strongest people, Nicole Ann Bennett and Chris Beetham, to encourage people to sign up to host their own Big Scottish Breakfast.
Glebe Farm Foods bags a hat-trick at Free From Food Awards
Free-from foods firm Glebe Farm Foods has celebrated a hat-trick of wins at the 2025 Free From Food Awards, including the Special Award for Sustainability.
Bluey cereal hits supermarket shelves
Popular children's animated TV character Bluey has made her cereal debut across new packs of Kellogg's Bluey Multigrain Cereal.
Kellogg’s offers a protein breakfast with new High Protein Bites
Breakfast cereal brand Kellogg's has expanded the options for protein-rich breakfasts with its new High Protein Bites cereal.
Kellogg’s Football Camps kick off for 2025
Children are in with the chance to win a free place at Kellogg's Football Camps once again as the initiative returns for its second year.
New Alpen mascot campaign to target adult consumers
Muesli brand unveils new major consumer campaign
MUESLI brand Alpen has kicked off a new major consumer marketing campaign, complete with a new brand mascot.
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Quaker brings porridge back to the table with new campaign
Porridge oats brand Quaker is set to appeal to the consumer demand for healthy and convenient breakfasts with its new 'Deliciously Ugly' campaign.
