Survey finds consumers’ top sweets from across Britain
![Picture of five different flavoured Jelly Babies standing.](https://scottishgrocer.co.uk/wp-content/uploads/2024/02/jelly-babies-web.jpg)
EVERYONE has got their own favourite sweetie.
Sometimes a contentious matter but the sweet-toothed of Britain can’t shift away from some tried and tested classic options when it comes to a pack of sweet treats.
And it’s the retro option that seems to be making a comeback for plenty of consumers out there as revealed by Perspectus Global (PG), who has found the best loved sweets in Britain after taking opinion from 2,000 respondents aged between 16-85 plus in January.
Well no one’s head can be bit off over this result as Jelly Babies ranked the number one choice in PG’s report with 65% of polled Britons claiming it to be their confectionery of choice.
The staple of long car journeys, Christmas presents and a certain Doctor, Jelly Babies have been around for 160 years now and are thought to have been created by an Austrian confectioner who was attempting to make a mould for Jelly Bears.
But Jelly Babies aren’t the only retro sweetie topping this list with some British classics helping to make up the full top ten, with the confectionery narrowly beating out some strong contenders – at least in Scottish Grocer’s opinion.
The remaining top ten followed as Fruit Pastilles (62%); Wine Gums (60%); Cola Bottles (59%); Werther’s Originals (59%); Skittles (58%); Starburst (57%); Liquorice Allsorts (57%); Haribo Tangfastics (57%); and Rhubarb and Custards (56%).
PG has listed out the full top 30 winners from its consumer research poll, which can be found at the bottom of this article, which highlights the strength of the classic options in stores when it comes to confectionery, with one representative for Scotland included.
The marketing firm said that 27% of respondents were “thrilled” to see sweets from when they were young are now back in the shops as it can be a key way to transport many back to their childhood.
Jonathan Horsley, boss at PG, said: “Sweets are one of life’s simple pleasures. You can see how they provoke feelings of nostalgia, as childhood classics like Jelly Babies, Fruit Pastilles, Pear Drops and Dolly Mix made the list of best loved sweets.”
Britain’s Favourite Sweets, according to Prospectus Global research
- Jelly Babies 65%
- Fruit Pastilles 62%
- Wine Gums 60%
- Cola Bottles 59%
- Werther’s Originals 59%
- Skittles 58%
- Starburst 57%
- Liquorice Allsorts 57%
- Haribo Tangfastics 57%
- Rhubarb and custards 56%
- Jelly Tots 56%
- Fruit Gums 55%
- Love Hearts 54%
- Dolly Mix 53%
- Lemon Sherberts 53%
- Pear Drops 53%
- Turkish Delight 52%
- Maoam Stripes 52%
- Kola cubes 52%
- Daim bars (formerly Dime) 52%
- Black Jacks 52%
- Toffee Bonbons 52%
- Tunnock’s Snowballs 51%
- Drumstick Squashies 51%
- Drumstick Lollies 51%
- Polos 50%
- Fruit-tella 50%
- Tic Tacs 50%
- Flying Saucers 49%
- Mentos 45%