Spotlight on the top Scottish alcohol drink brands of 2023 featuring brands three, four and five
3. Whyte & Mackay
BOSSES at Whyte & Mackay believe it is the extra time taken with the triple maturation process for the blended whisky that its consumers appreciate.
Matt Sinclair, Whyte & Mackay commercial director, UK & Ireland, said: “This triple maturation ensures that we get a smoother, richer whisky and this message – and the resulting whisky – really lands with consumers.”
To be sure that the “triple matured” message was received loud and clear, the brand launched a successful TV campaign this year.
And the message was further brought to life in Scottish stores by giving shoppers the chance to win a bottle of the incredibly rare Whyte & Mackay 50 Year Old.
Other factors in the whisky’s continuing success include the way consumers have taken to the bottle redesign that was launched a few years ago, as well as the availability of Whyte & Mackay in a variety of formats to suit different consumer desires and a multitude of occasions all year round.
Sinclair concluded: “We are very proud to see Whyte & Mackay continue to hold strong in third place in this year’s top 10. This demonstrates that Whyte & Mackay consistently provides a product of real quality, supported by our partners in the off-trade sector.”
4. Glen’s Vodka
MARKING the only Scottish vodka brand to make it to Kantar’s top 10-list for this year, Glen’s Vodka retains its number four spot for 2023.
Glen’s Original Vodka has been made in a state-of-the-art facility in Glen Catrine, Ayrshire, for over 20 years now. It includes Glen’s Platinum premium vodka option as well as a range of ready-to-drink cans including Glen’s Vodka Cola and Glen’s Vodka Pink Lemonade.
Owner of the brand, Loch Lomond Group, also extended its partnership with the Scottish Professional Football League this year after signing a multi-year extension to the deal. This gives Glen’s exclusive presenting rights to each division’s Manager of the Month and Manager of the Season Awards for the duration of its partnership.
TAMNAVULIN’S momentum in the market shows little sign of slowing down any time soon as the Whyte & Mackay-owned brand jumps up four places.
Rising to spot number five for this year’s list, the brand saw the rollout of a new campaign for 2023.
The ‘Single Malt, Double the Flavour’ marketing helped to draw attention to its double maturation nature as well as the versatility of its malts.
Matt SInclair, Whyte & Mackay commercial director UK & Ireland, said: “With classic Speyside characteristics, Tamnavulin offers consumers a quality single malt. But where we know our whisky really lands and is loved by our consumers is our double cask maturation.”